Recent content by stephenix1015

In an information-saturated world, everyone from salespeople to the President of the US faces the same problem: how to get other people to pay attention, understand, accept, and ultimately act on their proposals and ideas. -Peter F. Spittler

A presentation is a lot like directing a movie. The beauty is that you don’t need a 30-person crew to do it. What you do need is daring, creativity, and intelligence. -Peter F. Spittler

Wouldn’t it be nice to have attendees motivated to flock to our booths because they wanted to and not because they had to? -Peter F. Spittler

In many ways, putting together a successful trade show program is similar to putting together a successful Broadway play.-Peter F. Spittler

While the noise level of marketing messages reaches an all time high and audiences become more and more fragmented, some marketers have reacted by turning up the volume and, at times, engaging in practices with questionable ethics, while others have chosen to become more relevant...

Whether it's using Tivo to zap television commercials or software to block online ads and email marketing, they're sending a message to all marketers: get relevant or we'll ignore you.-ReputationAdvocate.com

Unprecedented access to information and new technologies have empowered consumers and business buyers with the ability to tune out marketing messages with ease. In most cases, when given the choice, they choose to skip these messages. -JustFab

A new study finds that seventy-eight percent of marketers feel that TV advertising has become less effective in the past two years and are looking beyond the 30 second spot. -ReputationAdvocate.com