5 Reasons Your Business Should Be Blogging

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 5 Reasons Your Business Should Be Blogging » Social Media Examiner  via

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Arks's picture
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Oooo. Nice. I just ran a cross a very nice feature of WordPress (and perhaps other blogging software). It lets you write what's on your mind now, but set it to post at a future date and time.

I don't want to over do it and wear people out with more than one blog post/day, but sometimes I can see that something will pop into my mind and I want to write about it while the idea is fresh. This post-dating of posts can be just what I need for that.

For instance, I've already made one blog post today, but I just had some thoughts about the concept of "slow travel" so I wrote my post and set it to appear tomorrow at 9:20 a.m., my time.

I'm going to like blogging. I have much to say, whether anybody's listening or not!

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Madeleine's picture
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Blogger has that feature as well and it is a life saver! Some days I have the blogging bug and some weeks I forget I have a blog. This feature makes it easy to set up 3-4 blog posts and have them show up 1/week.

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Bommelhoeve's picture
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Thanks for the pictures! What can I say, this  is more like rebuilding......... a lot of work, but I am sure the end will be great...

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Arks's picture
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Yes, it is a wonderful opportunity to take the outer shell of a great old building and give it new life while keeping much of the original character.

The more interesting project will be the St. Charles B&B, which I hope to get started next year. That building is from 1860 and still has the original floor plan upstairs, with rooms and hallways we can preserve and renew.

So I will have much to blog about while the carpenters do all the hard work!

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So far I have found that most times when I allow comments (they are moderated than goodness) I just get crap with links to crap.  have allowed a few that at least appeared to be OK.

I have Wordpress as part of my web site. It is in a drop-down menu so perhaps I will add a link to it on my history page and my about us page so it gets more attention. I do not blog as often as I should - will wait to add links until after I am done with the Re ade rs Di ge st voting. That is comsuming as we try to stay in the money. At least the captchas have become easier to see and read.

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gillumhouse wrote:

I have Wordpress as part of my web site.

I signed up for the $5/month Akismet plugin for WordPress that's supposed to pretty much eliminate spam posts. I probably should have waited a while to see if it was a problem before spending money, but I hate spam and don't want to spend valuable time combating it. I figured it was worth 16 cents a day to not have it bothering me!

gillumhouse's picture
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I get an e-mail there is a comment pending. So I am on it right away.

Madeleine's picture
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Arkansawyer wrote:

gillumhouse wrote:

I have Wordpress as part of my web site.

I signed up for the $5/month Akismet plugin for WordPress that's supposed to pretty much eliminate spam posts. I probably should have waited a while to see if it was a problem before spending money, but I hate spam and don't want to spend valuable time combating it. I figured it was worth 16 cents a day to not have it bothering me!

It's worth it. Especially if you don't check your blog everyday. If you moderate posts the spam doesn't get posted, but you also have to be on top of that as well as valid posters start emailing you asking how come their post didn't show up. (Yes, they do!)

Arks's picture
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Got a WordPress blog up and running today. We're still a few weeks from beginning construction to rehabilitate my 1902 building for tourist accommodations, so I decided to blog about the construction project, then I'll turn it into a guesthouse blog once I get the thing open. That way I'll get some experience and begin getting my website a few SEO points.

I'll also blog about local events, things to do here, etc. Good practice.

The WordPress deal is nice, since all the files are right in there in my own web host directory and the blog address is just http://www.MyWebSite.com/blog

I have a lot to learn, and am worn out after a day of setting it up and learning about it, but will do some blog posting soon...I promise myself.

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P. You have really interesting projects coning in 2012 and 2013, good luck! I like the floorplan, makes it a lot easier to visualize. Will you add the original floorplan? Hope you add some pictures soon......

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Bommelhoeve wrote:

Will you add the original floorplan? Hope you add some pictures soon......

The Lesmeister building was built as a grocery store and a "variety store" (clothes, horse saddles, everything you can imagine) so originally it was just two large open spaces. No interior walls. No floor plan. It didn't even have a bathroom or electricity when it was built.

In our restoration of the building, most of the internal walls of the apartments will not go all the way up to the original ceilings, so you will still be able to get some of the feel of the large open space that was there originally. The building still has the original pressed metal ceilings, 13 feet (4 meters) high.

Yes, I'll be posting photos of how the buildings looked when I bought them, and photos of the construction projects...if they ever get the projects started!!!

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 I too like the construction/behind the scenese images and articles. I love the blog in Michigan who is remodeling the old hotel and mansion. Sorry I haven't had my coffee yet, I forgot the name of it...something Lodge in the woods. Can someone share that blog link again, I have it here...somewhere...must be the lunar eclipse causing this...

WAIT! I REMEMBERED THE NAME!

http://birchlodge.blogspot.com/

Arks's picture
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I'll study the birchlodge pages. Thanks!

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 The older pages show the reno's.  I actually love the outdoorsy and birding type blogs too intermingled, to me if I were a guest I would anticipate their grand opening!

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they are one of us! but they are mad busy at the moment so havn't time to pop in much!

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Madeleine's picture
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Guests love the behind the scenes stuff. Good for you!

Joey Camb's picture
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its the way to go as it helps to build interest before you even open which is a good thing.

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Here is a guest blogger article on InnteractiveInns you may enjoy:

 

Finally starting a blog for your inn?

 

 

Madeleine's picture
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For those who stress over this stuff- blogging, being on Facebook, having a Twitter account, figuring out how to set up Google+, if anyone should even bother with half the things that everyone says they have to do, here's a little sanity check:

  • Will you keep any of these things current? Or will there only be a blog post from 6 months ago showing up?
  • Do you have a message you want to get out there? What is it? Is this the best way to get your message out?
  • Adding all of this stuff to your website- will it make your website look like a billboard for Facebook and Twitter, losing your message completely?

Before you stress another minute over it, make the conscious decision to jump on the bandwagon or to stay where things are. Don't jump because 'everyone' says you have to. Jump because you have something to say and the time to say it.

Check your fear factor at the door. Are you holding back because you're 'scared' you can't write? A blog doesn't have to be War and Peace, in fact it should be more like 'The top 5 things...' Think about how you interact with the guests when they are in your inn. Can you write up a quick blurb about something guests always ask about? You're a blogger in the making.

Keep a notebook by your computer, by your bedside, at your elbow when you read the paper. Jot some notes, plump them up a bit and write a few lines (as if you were talking to a guest about this particular thing) and then put it out there.

Make a note on your calendar to write one blog/week. If you have a very productive writing day, schedule 3-4 blogs ahead to come out on a particular day of the week.

But, if you can't commit, don't start. Nothing worse than a dead blog, Facebook account, Twitter feed to make it look like you just don't care.

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 Awesome points Maddie.

And one more thing, if you have nothing to say, put a photo on the blog. A photo is worth a 1000 words, so that is better than nothing, aye!

Arks's picture
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Yes, very good. It's like David wrote it just for me! I'm looking at WordPress right now.

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 I open it up to comments then I make them moderated only, like I did this morning after some maroon posted links to dog beds.  Spam is ferocious at the moment, so I will keep it moderated only for now.  

egoodell's picture
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 Mine allows comments and I don't get many but they are nice and one was from Australia.

Mine is linked to a page on my website - I used blogger - Catlady helped me set it up

RIki

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Arks's picture
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Bloggers:

  • Does your blog allow others to post comments, or is it only your own comments? What are the pluses and minuses of this?
  • Is your blog just another page on your website, or is hosted at a different place, like blogger.com? What are the pluses and minuses of this?
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More questions for Bloggers:

What do you call your blog? Specifically, what's the anchor text of the link to your blog from your website homepage?  Do you actually call it a "blog?"

For those who are self-hosting wordpress (or other blog software) on your own website, what is the path name for the directory housing the blog? Something like harborfields.com/blog/ or something else?

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Madeleine's picture
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I use 'blog' as the link text. It's more to let the viewer know where they're going. My blog traffic runs in reverse- from the blog to the website. Hardly any clicks from the website to the blog.

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Madeleine wrote:

I use 'blog' as the link text. It's more to let the viewer know where they're going. My blog traffic runs in reverse- from the blog to the website. Hardly any clicks from the website to the blog.

Amen to that. But that is what I am after. I would like folks to see the blog from the website link and go "Holy cow! There is more to do than we thought, we better add on another night!" I have a link to it in their confirmation as well. But it is the reverse.

I want people to not really read the word blog itself or alone, I use different terms, I need to batten down the hatches really and stick with one "Funky Events Blog"  and a box with the blog name and "Local event blog <blog name here>"

But I share the blog everywhere, twitter, FB, etc. I want them to click to the website and book a room!  

Please oh please bloggers put your location on your blog somewhere, ie BIRDS OF A FEATHER BLOG - then say Birds of a Feather B&B in Little Rock, AR.  I saw one the other day and for hte life of me could not find where in the heck the inn was located! and I am fast!! Don't make people work. 

K.I.S.S. as always, applies.

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I allow moderated comments. What tends to happen occasionally is another B&B goes searching for B&B blogs to post links to their own place. I don't allow the links, but I will allow the 'Nice blog!' comment and edit out the rest. Because I use Blogger, there is a built-in Captcha code so not a lot of random spam shows up, just targeted spam!

My blog is hosted on Blogger, I do not have it as part of my website, just have a link to it.

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  •  I allow comments but I moderate them - that is, I check them before they are published.  Usually I find spam but once someone tried to post a bad review of a town restaurant on our blog - they had searched to find every place the restaurant was mentioned and sent the same rant.  Delete.  I think it's good to have relevant comments.
  • It is under our domain (using the cname setup, I think) but located on blogger.  This was easier at the time I set it up but I would probably install my own wordpress blog now.  I do another website under wordpress and it works pretty well.  My programmer husband hates it, though, and prefers to just do straight html editing, which he can do on either.  

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EmptyNest's picture
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I think somewhere around here there is quite a thread about this discussion. Bottom line..it doesn't matter. Most blogs allow you to set it up to accept comments or not. That is your choice. The Wordpress sites I do, I intall Askimet which is an anti spam plug in. Also I use fast secure contact plug in. You can set up the blog just about any way you want.

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