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Sorry to be a bother but I have another question about discounts. There is a discount available for something called a staycation. A guest called from a CA phone number and wanted to know about the discount for residents. I said you have to be a resident of this state to get the discount. She said she was but didn't book.

Pretty sure the same person just called to book the room for someone else. This time the area code was local. When I said the discount was only for locals she said she was a local so I said she would have to show ID to prove that at checkin. Then she told me the reservation is for someone else who was not local.

Would you think that applied? If a local person is booking for someone from out of state? That doesn't sound right to me. Anyone could do that. Say they lived here but were booking for someone else. Everyone could get the discount but how I understand a staycation from what I have found in the notes is this discount is for people who live here, not for people coming to visit people who live here.

 

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OTOH there's the emotional value of not discounting. If I have to spend $300 a night to stay at your luxury destination, I'd want to know that I won't be hanging out all weekend with the family of 4 that crammed into the next room with a 50% off last-minute deal.

We don't accept kids, we have one bed per room and we don't offer 50% off last minute deals.  Maybe this is what needs to be clarified, TASTEFUL vs TACKY discounting of B&B rooms.   BY JOVE I THINK YOU'VE GOT IT!

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There you go!  I think maybe we've come to an understanding with some of the other folks here that are not getting the "discount" thing.  Here's a perfect example:  I would rather do a $10/night online booking discount on my rooms (rates $155-$205 btw) that have a max occupancy of 2 persons per each guest bedroom (except one room that has 2 Queen beds where the max is 3 people) than to cram a bunch of people in there on rollaways, etc.  It's less wear and tear on my rooms and doesn't fit our style of B&B.  Because my husband and I are both military veterans and we live in a City with a large military installation, I choose to offer those folks a military discount. I only offer one seasonal discount and it's to encourage folks to learn about us since we're new.  We do not have location, location, location like some people here on the forum.

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It isn't the monetary value, it's the emotional value that makes discounts work.

Aaaahhhh that is just so lovely. Good bang for your buck. If the small discount makes them happy and they can put it toward dinner, then EXCELLENT!

I think it is a given, that discounts work.  Or we might have to shut down every after Christmas, Thanksgiving, Labor Day, yada yada sale across the country.

I am not wanting anyone to cheapen the experience of a B&B, my no means at all.

Did you know I had one of the wealthiest people in America stay with us, he and his wife took a lesser priced room AND took the $10 book online discount.  I mentioned him before, as they were wonderful sweet people.  She sent me a hand inked thank you note on her personal stationary a few weeks after their stay.

The other guests had no idea who these folks were - nor their so-called status.  They were here for an anniversary party of a couple long time friends. 

How did I know this? I googled him and discussed a little bit of their life over coffee.

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no need to 'flip' jbj 

i thought the comment was a little offensive, too.

we all have our own way of doing business.  some of us choose to offer a discount or two, some choose to offer many. as long as it is a discount the innkeeper is comfortable with, i see no problem.

there is a segment of the population that responds to deals and discounts.  that is their nature,  that is a fact of doing business as i learned it in marketing 101.  when people flock to a store that is having a sale, it is often just a part of the store's marketing strategy.  as a shopper you have to be aware that sometimes a sale does not mean lower prices ..... but does that stop the bargain hunter from taking a look?  no.

most of my guests pay the regular room rate. 

but if potential guests walk across the road (literally) and stay there because i won't give them a small discount that would make them happy and cover my overhead plus a profit, and that room of mine stays empty,it is not a smart business practice to turn them away.  it doesn't matter to me why they are asking for a discount.  the idea of 'if you can't afford it, stay home' to me is judgmental and silly.  and that is MY opinion.

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Stephanie has it right without a question.  It isn't the actual price, it's the fact that people think they are getting a deal that causes them to book.  This is one of the basic tenants of marketing, which is why so many B&Bs do offer discounts.  It works.  Look at the gas promotions B&Bs have been running the last few months.  Instead of giving guests a discount, here's a $20 USD Gas Card (let's say that's a 10% discount if we were to break it down for arguments sake).  Now, that $20 Gas Card promotion, along with the name of your B&B  is appearing on a near daily basis in all of the major news outlets.  If you call it a '10% Discount', no one cares.  If you put it out there as 'Gas Savings'  or 'Welcome Home Soldiers' then the promotion is something people right about and something guests take advantage of. 

It isn't the monetary value, it's the emotional value that makes discounts work.

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Exactly! Personally, I love getting a good deal. There's something so much more satisfying about getting a $100 room for 20% off than getting the $80 room next door. Ha!

OTOH there's the emotional value of not discounting. If I have to spend $300 a night to stay at your luxury destination, I'd want to know that I won't be hanging out all weekend with the family of 4 that crammed into the next room with a 50% off last-minute deal. It sounds snobby, but that's the point of a $300 spa. Embrace what you are!

JBJ, I think your discounts are quite tasteful and thoughtful and they seem to work very well for you. I didn't mean you at all when I mentioned that I've seen a couple of B&Bs (not on this forum!) with a full page of discounts, linked off their homepage. There was one that had a discount for practically each month of the year, all posted year-round in garish colors. Convenient, sure, but I'd worry that it just says to some guests: "no one in their right mind comes here in January through April, so we'll take anything we can get."

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Very well said.  Thank you.

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This is the thing people - those with the appearance of the "most money" who arrive in Mercedes convertables are the ones who want a discount, any discount.  Do ya'll not get that?

Those who arrive war-torn from fighting overseas and want to spend quality time with their loved one don't even ask AND they leave a tip.

I am NOT A SPA, I would not want SPA people staying here period.  I do not offer $500 a night lodging.  We have wonderful guests and are pleased to offer a book online discount LIKE JUST ABOUT every other business in hospitality does currently, it is what it is. The internet.

I am with you on the AAA crowd.  I am not fond of that attitude.

I am also confident that we have a nice place for guests to enjoy, but I will never be arrogant about it.  Anything I can do to make their stay nice I will do. 

There is no hagling, they find it online book it online and then show up.  They don't call, they don't beg for money off, they book it Danno.

I agree, there SHOULD NOT BE a page full of discounts.  That doesn't even make sense.  Why would anyone do that?

Regionallytypically southerners are tight.  But they would never take a cent from anyone else that is owed to them.  On the other hand Northerners are the hagglers and want us to give away the farm to stay here.  YES - this is a stereotype.  We are a state that has both and the attitudes are entirely different.  I have guests who stay here from both north and south. 

The LOCAL discount I GIVE is never asked for.  Like the OOGB couple on their wedding night.  They are treated highly, they are locals. We don't get many locals.  We WANT the word to get out.

I GIVE because I want to, not because I am forced to. 

I guess I am not making myself understood.  I should not be in this business I guess I should go flip burgers, ey.

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Quote:
I guess I am not making myself understood.  I should not be in this business I guess I should go flip burgers, ey.

Can I have a discount on my burger if I order it without pickles? 

I understand what you are saying.  You bring up very valid points.

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I have already said I give discounts and special rates, but in general, unless it is asked for, the rate is the rate. The rate with horses actually goes up because I bury the escort fee in the room rate. So far, I have not had snyone object.Question - do you give AAA discount? Answer: No, my rates are already low enough. Same if AARP is substituted for AAA.

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I do a staycation discount. No one has ever called about it. I never thought someone would take offense to it.

I don't offer AAA discounts in the summer, nor any discounts for that matter. (OK, frequent sleeper discounts apply year round because these people keep my business going in good weather and bad. And my suite has a discounted rate all year.)) I regularly have guests hang up on me because I won't bend on the 'no discounts in season' rule. And, then, 5 minutes later someone else will call and book more nights at full price.

This was something I learned my first season here when I gave discounts for everyone and everything, even tho my rates were lower than any other B&B. I kicked myself for being a fool. Other places were making $20-$30 more/night, had more bookings and weren't dealing with the 'multiple discount' crowd.

Second year I said 'no discounts in season' and raised my rates to be in the middle range. More bookings, better guests. (Better in the sense they weren't nickel and diming me on everything.)

I still get the multiple discount crowd and it really picks up right about now. Everyone thinks Maine shuts down after Labor Day and they won't pay over $100 for a room. I won't sell one for less than my price, even if the room goes empty. (Again, exception being the frequent sleepers.)

I do offer packages that get you, maybe, a slightly ($5) better rate. But when guests start mentioning 'rack rate' and 'what's your best price?' I tell them they have heard the best price. I know it sounds like 'take it or leave it' but there are days I'd rather they left it if they're going to push for their price. A lot of guests just say, 'Doesn't hurt to ask,' and I tell them, 'No, it doesn't.'

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Right now, our rooms are sitting empty along with the other B&Bs.  Will I offer a discount to get them to book?  You betcha.  I have mortgages and bills to pay.  I actually have a Summer discount that runs through the end of September.  Hopefully, the Fall will be better, but I'll at least still have our online booking discount.  It's worth it to me to have them input all the info Smiling

Like I said, I'm still working on figuring out what works & what doesn't. 

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Is this STAYCATION YOUR DISCOUNT??  Or whose?  Who said you have to honor it?  In my mind you are correct. IT is only for locals.  Don't let these discount seekers get the best of you. YOu don't owe ANYONE a discount. It is up to you. be firm!!!

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April wrote: If you have dificulty to fill in your beds - lower your prices, perhaps they are to high. Now - if you can not do that it may be the time to review your business. Unless you run your b&b as a hobby all other business rules aplly - if your business is not bringing you enough money - it is not a right business.

I totally disagree.  In fact, that is plain rude to say that it is not a right business and arrogant. 

You just slapped in the face 99% of the innkeepers on this forum with that statement.  Even those with high occupancy are not full year round.

There is ALWAYS room for improvement in any business.

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IMHO as a guest and from a marketing standpoint, which is my current profession, I've seen all sorts of discounting styles and while I respect each B&B's right to discount as they please, it does send a clear message about your hosting style.

I know a lot of your discounts are to fill beds in the down seasons or down days, but the sense that I get as a guest, and this is just gut feeling, is a B&B that offers a lot of discounts says "we're friendly and we want to work with you." A B&B that doesn't do discounts says "we're confident in the quality of our establishment and we're in high demand."

Neither one is better or worse than the other, but if you're after the luxury/resort/honeymoon market, a page full of discounts might seem odd to people looking for an elegant, over-the-top getaway. Likewise, if you're a friendly, family-oriented B&B, being stiff with your rates might seem off-putting to a market that often travels on a tight budget.

Just my two cents.

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Sounds like advice that is worth way more than 2 cents. 

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I didn't take it as rude either.  Phrased funny, but logical.  Eye-wink

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I was not offended and didn't find the comments rude. I agree with them. If a business is not making 'enough' money, then it is not being operated in the way it needs to be. Now, it's up to every business owner to determine what is 'enough' for them; and that does not necessarily mean being full year-round, but nobody said that's what it means.

For those of us who are not making 'enough' money at our businesses (and I am one of them, based on my own criteria of 'enough'), we try to figure out how to make it "right" by trying new things (different promotions/packages/deals/prices/marketing) or spending our money differently. Yes, we are always improving, and yet there will always be room for further improvement.

But it's not rude or a slap in the face to point out that if a business-owner simply cannot get enough money out of the business to do what they need it to do, no matter what they try, then it's not the right business to be in. That's just simple math, just a fact. Goes for any business.

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Right you are!

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It was not intended to offend anyone. I do not know any b&b or hotel that has 100% occupancy - that is most likely to happend. And you are right any bussines could be improved becouse nothing stands still - things change. However if you can not make a living at something than you have to move and do not feel sorry for yourself.

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It looks like most of you give a lots of discounts and no wonder people ask for more. The only discounts we offer are 5% off on continiuous 7 nights stay ( no further discounts even if they stay a month) and 4% off on cash payments. Sorry, no other discounts here - no AAA, military or police ( they are gainfully employed and have job security), no seniors ( most of seniors that travel are financially secure) or any other. My motto is "Travel is not a right - it is a privilage". If you can afford it stay at home. If you have dificulty to fill in your beds - lower your prices, perhaps they are to high. Now - if you can not do that it may be the time to review your business. Unless you run your b&b as a hobby all other business rules aplly - if your business is not bringing you enough money - it is not a right business.

 

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April wrote:

It looks like most of you give a lots of discounts and no wonder people ask for more. The only discounts we offer are 5% off on continiuous 7 nights stay ( no further discounts even if they stay a month) and 4% off on cash payments. Sorry, no other discounts here - no AAA, military or police ( they are gainfully employed and have job security), no seniors ( most of seniors that travel are financially secure) or any other. My motto is "Travel is not a right - it is a privilage". If you can afford it stay at home. If you have dificulty to fill in your beds - lower your prices, perhaps they are to high. Now - if you can not do that it may be the time to review your business. Unless you run your b&b as a hobby all other business rules aplly - if your business is not bringing you enough money - it is not a right business.

 

Whaaaaaaaaaaaaaaaaaaaaaaaat???  Even high end hotels have "rack" rates and then what they really charge.  I don't think that giving a discount promotes people asking for more at all.  That is just part of many folks' personality and sense of entitlement, regardless.  In fact, people may actually feel like they're entitled to more and more because they're paying the full rate.  If you don't offer any discounts and you have more guests than you know what to do with, that is super.  We all do what works for us. 

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Samster wrote:

April wrote:

It looks like most of you give a lots of discounts and no wonder people ask for more. The only discounts we offer are 5% off on continiuous 7 nights stay ( no further discounts even if they stay a month) and 4% off on cash payments. Sorry, no other discounts here - no AAA, military or police ( they are gainfully employed and have job security), no seniors ( most of seniors that travel are financially secure) or any other. My motto is "Travel is not a right - it is a privilage". If you can afford it stay at home. If you have dificulty to fill in your beds - lower your prices, perhaps they are to high. Now - if you can not do that it may be the time to review your business. Unless you run your b&b as a hobby all other business rules aplly - if your business is not bringing you enough money - it is not a right business.

 

Whaaaaaaaaaaaaaaaaaaaaaaaat???  Even high end hotels have "rack" rates and then what they really charge.  I don't think that giving a discount promotes people asking for more at all.  That is just part of many folks' personality and sense of entitlement, regardless.  In fact, people may actually feel like they're entitled to more and more because they're paying the full rate.  If you don't offer any discounts and you have more guests than you know what to do with, that is super.  We all do what works for us. 

How many B&B's do that, tho? I mean have a rack rate and then a rate they really charge? I feel kinda stupid here. I have my rate, it's what I charge, I may discount that for off season guests, for repeat guests, or for packages, but it's the rate. There's no 'real rate' vs 'rack rate'. The price on the calendar is the price. It changes with the season.

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In our case our rack rates are our rates.  We offer only two discounts (5% off return visits, and 10% off stays of 4 nights or more).  We don't offer any others.  We are as full as we want to be and are priced moderately for the area. 

I do think that listing specials or discounts encourages people to ask / hagle for more. 

I think there are people that like to hagle and there are people like me who think hagling is an insult so I don't hagle and I don't like to be hagled with and I am sure there are times when I could have paid less for something.  I have no idea what the population breakdown is between the two groups.  I think it probably varies by region.  I put my price on my rooms and that is the price I expect. 

I know there are some areas where my approach would not work so I don't recommend it to everyone.  Eye-wink

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All of the B&Bs here offer discounts, they may not be published on their website though.  We all have to do what our market will bear.  In your market, you're a Summer shopping destination and people will pay your rates.  So, if you're as busy as you want to be, you're obviously charging the correct rate.  You probably have it figured out for the length of time that you've been in business.  Location, location, location.....

One of our B&Bs just raised their rates again & I couldn't believe it.  I think they're very high for our location.  My dh said, "If you get a discount and it's 50% off a lot, you feel like you got a great deal."  Like outlet mall shopping mentality. 

I'm still trying to figure it out here.  Our guests appreciate a discount & I feel that our room rates with the discount are still good to cover our costs and make a profit.  I also feel very strongly about offering certain discounts here.  We all have to run our businesses with our own comfort level. 

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staycation discounts came along this year because of the gas prices.  bree offers the staycation discount.  if it brought people to my door, i'd honor it.  getting people to want to book at your place is so important.

Staycation, like mentioned is A PROMOTION.  IT IS MARKETING.  They don't do a thing to earn a savings. Like I said, if you want to get in on some of the marketing that is out there, then jump on that "term" staycation or whatever the latest catch phrase, "We're Green" seems to be it right now.

I don't know if this will paste in here, but if it does - would you want to be on this email newsletter and featured on this website?  SURE THING, so you submit a special or package.  They won't just put your name on there just because.

 

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Ahem...."©2008 Virginia Tourism Corporation" means please don't copy and paste this into someone else's site.    (I'll be editing your post shortly)

[Edited:  Wow JBJ is fast on the edit..she beat me to it Eye-wink ]

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She could have posted the link though, right??

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Yep, the link would have been perfectly fine.

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it sounds like you have taken over an existing b&b --- and there are specials and promotions and discounts 'out there' somewhere that people are calling about?  to get the guests in the door, unless it is just too little money to bring in for the room, i would honor the discount.  if not, tell them kindly that was an offer by prior owners and your price is xxx. but you have offer them xyz.  you will have to find those listings and change them as you can. 

as someone said, attitude can be everything.  when someone calls demanding various discounts that apply to some other place .... ugh. 

staycation discounts came along this year because of the gas prices.  bree offers the staycation discount.  if it brought people to my door, i'd honor it.  getting people to want to book at your place is so important.

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Guess what? A discounted rate is money in the bank. An empty bed is no money. So unless they tick me off with an "attitude", I will discount. I have one in house right now that did not make a reservation (they have NO B & B experience). My City Manager had called last week to see if I had openings and asked what rate I would charge someone coming in for a interview and I said the per diem since she is involved with the interview committee for a new State non-profit. There I was with 3 dirty rooms since we had no one on the books and went out to do errands. As soon as I saw that car pull up with out of state plates I knew they were coming here!

Told them to go walk around town for an hour so I could get a room cleaned for them. OK. During that hour, while I am madely trying to get the whole place looking back to great (we had 3 innkeepers here) the phone rings - City Manager telling me I am going to a Conference next week and come get the  homework for it (first I knew I was going and thank goodness I only had to walk a 1/2 block to get the info). Return home go back to cleaning and I get a call from another non-profit I am involved in who needs info. End of story - place looks great by the time they return. And they will be paying half of what I usually get for that room but it is more than I expected to get for that room tonight.

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Lest I forget to mention - the more discounts and specials and packages you offer the more places you can STICK THEM on directories.  Isn't this what we want? Bookings?

I am of a totally opposite mindset on this whole thing.  My motto is "Only a fool pays full price,"    As an innkeeper I will NEVER buy something for the B&B that is not on sale! I shop the sales, I wait for the sales!  Is there anything wrong with that? I call it being wise.  Stretch our dollar, the same goes toward guests.  Locals get a good discount - why? Word of mouth, and you have to live with them.  I tell them "Put it toward dinner or flowers."  Guess what happens?  Some times they throw it back via a gratuity to US, so it is a win win. 

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I give a big discount to a couple of local contacts.  Frankly, they'll be paying the bills in November Smiling

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I guess I would be concerned about choosing a discount that is totally arbitrary.  Do state residents eat less food?  Do they take shorter showers?  Are they less likely to be annoying? (just kidding, don't answer that)  Is there some reason you'd prefer to attract state residents? 

From a guest point of view, if I qualified for the discount it would be great, I wouldn't give it a second thought.  However, if I didn't qualify it would irk me because it had nothing to do with me.  It might even irk me enough to stay some place else. 

You might get a better results from offering a discount that actually attempts to alter behavior. Something like stay 2 nights and take X off the third night. 

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This was something I found in place. Give locals a discount to encourage them to stay in state instead of going out of state. If the person had asked if I could discount for her family because she is local then I could have said that was okay. She didn't seem to know anything about my place she was just trying to get the discount for someone else who must have told her where to call. When I asked which room she wanted she didn't know what rooms were here. She didn't know if they wanted rooms upstairs or downstairs or what size bed all she wanted was to book a room and then call back and change everything once she found out what the other people wanted.

How is a discount for residents different than giving a aaa discount or a military discount? Those people dont eat less or take shorter showers. And they are in a target group you don't give the aaa discount if they don't show a card or something do you?

I think that person is going to have her family stay somewhere else.

This was listed on a website for discounts. Maybe it should be removed if people will misunderstand it.

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Quote:
How is a discount for residents different than giving a aaa discount or a military discount?

Giving discounts for AAA would only be something I would do to be listed in AAA.  If I wasn't taking advantage of AAA advertising and travel recommendations (through their book or site) I would not offer it.  Military discount is something you offer because you value the service of the military, it is an honor discount that you give based on what they have done.  Offering the discount based on where someone lives seems more troublesome because then you have to draw arbitrary lines and fret about how you should apply them (as you were doing at the start of this thread).    What does your "in state only" discount gain you?  If you are in the middle of the state and all you get are in state people anyway then you only risk irking a few out of state guests.  If you are near the state border or get predominantly out of state guests, then you probably stand to do more harm with this than good. 

For whatever reason, people seem to generally understand the concept that AAA members can get a discount at some places because they pay to have a AAA card.  There is a cause and effect that seems fair.  At the same time if you gave a discount to anyone whose first name began with G, that would strike people as odd and not so fair.  Advertising a staycation for in-staters may strike people the same way .... the thought process being "I'm staying with you, why can't I get a staycation discount?"

If you aren't like JBJ who offers a discount for everything and anything, then offering discounts that lead to more people staying (like a double date discount) or people staying longer (bogo, buy two get 50% off the third night, 10% off stays of 4 nights or more...) is a helpful way to offer discounts. 

The best advice as has already been mentioned, see what works in your area.  Not all things work in all areas. 

 

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seven sisters b-b wrote:

This was something I found in place. Give locals a discount to encourage them to stay in state instead of going out of state. If the person had asked if I could discount for her family because she is local then I could have said that was okay. She didn't seem to know anything about my place she was just trying to get the discount for someone else who must have told her where to call. When I asked which room she wanted she didn't know what rooms were here. She didn't know if they wanted rooms upstairs or downstairs or what size bed all she wanted was to book a room and then call back and change everything once she found out what the other people wanted.

How is a discount for residents different than giving a aaa discount or a military discount? Those people dont eat less or take shorter showers. And they are in a target group you don't give the aaa discount if they don't show a card or something do you?

I think that person is going to have her family stay somewhere else.

This was listed on a website for discounts. Maybe it should be removed if people will misunderstand it.

Let's be frank Seven Sisters - Discount them for whatever reason you want. Build it in, example, HAPPY ANNIVERSARY SAVE $10, MILITARY SAVE $10, STAYCATION SAVE $10, BOOK ONLINE SAVE $10...

I don't get when innkeepers have some personal attachment to the discount "You aren't really 65, no discount for you!" 

"You are retired military! No discount for you!"

"You live out of our county line! No discount for you!"

Here's a novel idea - BOOK A ROOM AT OUR B&B AND SAVE $10!!!

I actually want guests to pay these bills.  Why would I NOT want to give someone a discount? Unless they are asking for a $50 off or something...but heck I still do BOGO iloveinns.com and stashtea.com so "let them eat beans and be happy"

Willowpondgj's picture
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06/06/2008

Yeah, but I think the point is, for instance, I could give away my $150 room for $99, a 30% discount, and they'll still ask for a senior discount or a AAA discount on top of practically giving the room away, it's like, come on people!

JunieBJones (JBJ)'s picture
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05/22/2008

Willowpondgj wrote:

Yeah, but I think the point is, for instance, I could give away my $150 room for $99, a 30% discount, and they'll still ask for a senior discount or a AAA discount on top of practically giving the room away, it's like, come on people!

Agreed, NO COMBINED discounts.

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05/30/2008

I understand the purpose of the discount promotion but I guess I wouldn't be that picky about it.  At least you're getting "heads in beds"!  I have a military discount and even though it says military ID on arrival, I never check.  I've also extended it to family of military if their service person is here for a part of the stay. 

Proud Texan's picture
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05/30/2008

What kind of discount to you offer to the military?   In creating our business plan DW and I disagreed over our prices.  I wanted to have our prices stated higher than what we needed to cover costs and make a reasonable profit so that discounts wouldn't eat into the bottom line.

Is my thinking off?   Should I be happy just to get reservations no matter what?

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Joined:
06/02/2008

I don't offer different discounts.  But I offer discounts every day.  One day stays are hard for me because I still work full time.  For 1 day stays, I don't offer a discount.  For more than one day, I offer a discount.  The $80 room is then $70, the $150 suite is $100 for multi night stays.  For anyone staying longer, I offer a week stay for the 5 night multi night rate.  $350 for the lowest price and $500 for the highest price.

I have less hassle, the room is paid every night and I don't have to clean it every night. (1200 sq ft in the large suite) So that makes a difference to me.

When I have turn over, I have to take vacation from my job to get things done. Plus extra washing of bedding, etc.

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05/30/2008

I set our rates in the middle of the existing B&Bs, but toward the highest priced inn.  I offered a grand opening special for a couple of months, I offer an online booking special, and I have a Summer special through the end of September, all because we're new.  No one is booking anywhere around here right now, even with discounts.  I'll probably always keep some kind of special because I think that's what folks are looking for now.

15% MIlitary Discount, 10% local university all the time.

Do what works for you.  You might have to try a couple of different things to get and keep reservations coming in.

gillumhouse's picture
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Joined:
05/22/2008

INMVHO rates should be whatever the traffic will bear. I give a 15% military & police in season and 25% Dec thru March excluding holidays. IF you think you can get the  higher rate, go for it. Call your current rate an "introductory" rate then boost it next year - IF you think you can get it. LISTEN to the inquiries on the phone. If they sound like they are taking a deep breath (also known as a gasp), you may be just right.

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