Features, Benefits and WIIFM

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10/07/2008

 

Features, Benefits and WIIFM

Did you know that the words your prospective guest reads within the first 7 seconds on your site can make or break the sale?  So it makes sense then to grab their attention as quickly and as easily as you can. And we do this using benefits, not features and we relate those benefits to our prospect, not to what we do or what we have...

read more click the link above

 

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Madeleine's picture
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09/29/2011

U2ville? I want to stay there no matter what!

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gillumhouse's picture
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05/22/2008

WOOHOO!! I checked my web site just to see - it appears (at least in the opinion of this blogger) that I did it right! How did that happen? I am shocked.

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