I found you on the internet!

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I found you on the internet!

Oh brother.

Really? You don't say, I am shocked at that.

(no sarcasm is not a good trait of mine)

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Bommelhoeve's picture
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Done...

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Madeleine's picture
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Got a call today from someone asking if we had a website. Did not get a chance to ask where they found the phone number as they hung up when the URL was given.

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Breakfast Diva's picture
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They probably just wanted the info so they could call you back to see if you wanted to be on the first page of google!

Joey Camb's picture
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What makes me laugh is when we have a conference in and they say - "oh you can have a nice rest now" like we go into hibernation till they come back next year!

Nope - we have to do a full change and then a whole new bunch of nit wits arrive!

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I really appreciated it, he was doing me a favor by letting me know this. He said he thought I would like to know.

"Wait, what's the internet?"

 

Breakfast Diva's picture
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Did you do this to him?

Breakfast Diva's picture
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ok, so we're located in a rural area. I just have to shake my head when a guest asks "how do people find you?"   Uhhhhhh......the same way you did?!?!?!?!?!?!

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Breakfast Diva wrote:

ok, so we're located in a rural area. I just have to shake my head when a guest asks "how do people find you?"   Uhhhhhh......the same way you did?!?!?!?!?!?!

I get this ALL the time! People are so proud of themselves for finding a "hidden gem", you'd think they discovered a worm hole to another universe of something. Too funny.

Highlands John's picture
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I'm trying vary hard to make this the most over-exposed, publicly  know "hidden gem" I can. 

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Breakfast Diva's picture
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Highlands John wrote:

I'm trying vary hard to make this the most over-exposed, publicly  know "hidden gem" I can. 

I hear that!!

When we first bought the b&b, the previous marketing included "Shhhhhh.....It's a secret hideaway..."

Are you kidding me? Don't keep it a secret! Yell it to all your friends! Tell everybody or we won't be in business! Believe me, we got rid of that Shhhhhh...quickly!

Another part of their marketing was "making marriage memories..."  That was probably fine in the good old days, but not any longer. We love making memories for everyone now.

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Breakfast Diva wrote:

Highlands John wrote:

I'm trying vary hard to make this the most over-exposed, publicly  know "hidden gem" I can. 

Another part of their marketing was "making marriage memories..."  That was probably fine in the good old days, but not any longer. We love making memories for everyone now.

Being married and loving the good old days, and old fashioned as they come, I don't like that either, I don't like anything so pin-pointed like that, like B&B's are only for one purpose.

How about LET US SERVE YOU BREAKFAST, how about RELAX TOGETHER, how about ESCAPE THE MAYHEM AND MADNESS, I don't know, I think people were very limited in their marketing years ago. They just weren't very creative, it's a big world out there, full of all sorts of people, all sorts of getaways... I want people here for everything under the sun.  I guess what I am saying is I want happy guests who innjoy staying with us!

This is the task we have, innmates, to make our inns a welcoming place, to innvite people to experience today's B&B's...however we have them, that is what it is. Our inn, our style, antiqued, modern, central, woodsy, whatever. 

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Joey Bloggs wrote:

Breakfast Diva wrote:

Highlands John wrote:

I'm trying vary hard to make this the most over-exposed, publicly  know "hidden gem" I can. 

Another part of their marketing was "making marriage memories..."  That was probably fine in the good old days, but not any longer. We love making memories for everyone now.

Being married and loving the good old days, and old fashioned as they come, I don't like that either, I don't like anything so pin-pointed like that, like B&B's are only for one purpose.

How about LET US SERVE YOU BREAKFAST, how about RELAX TOGETHER, how about ESCAPE THE MAYHEM AND MADNESS, I don't know, I think people were very limited in their marketing years ago. They just weren't very creative, it's a big world out there, full of all sorts of people, all sorts of getaways... I want people here for everything under the sun.  I guess what I am saying is I want happy guests who innjoy staying with us!

This is the task we have, innmates, to make our inns a welcoming place, to innvite people to experience today's B&B's...however we have them, that is what it is. Our inn, our style, antiqued, modern, central, woodsy, whatever. 

  I agree with you mostly.  Be who you are.

However,  some people lack imagination and you can, through proper marketing, "suggest"  for what purposes  a B&B could be used.   We do call ourselves a "couple's getaway" because we don't allow kids.   Then through our packages we suggest romance, adventure, shopping etc. etc.  In other words,  it helps to plant the idea and make them think it was theirs.  We don't present ourselves as anything other than what we are and just state this is a good place to do all that other stuff.

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Highlands John wrote:

I'm trying vary hard to make this the most over-exposed, publicly  know "hidden gem" I can. 

Ditto that! Some guests help with this. They tell us they will (and they actually do) spread the word and send friends. Others not so much. I've overheard guests say to each other "let's keep this our own little secret getaway".

Joey Camb's picture
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what i hate is when they tell you that "oh we arn't going to tell anyone at the event/conference/friends etc that you are here its our secret!" you just want to shake them by the head!

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happyjacks wrote:

Breakfast Diva wrote:

ok, so we're located in a rural area. I just have to shake my head when a guest asks "how do people find you?"   Uhhhhhh......the same way you did?!?!?!?!?!?!

I get this ALL the time! People are so proud of themselves for finding a "hidden gem", you'd think they discovered a worm hole to another universe of something. Too funny.

gillumhouse's picture
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And people in our own town do not know we exist! Go figure.

Proud Texan's picture
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gillumhouse wrote:

And people in our own town do not know we exist! Go figure.

Other than magnetic signs on our car,  we don't even market locally.   Where we have benefitted has been through networking with businesses that compliment ours and by trading links with them on our website. 

We get a lot of referrals by these exchanged links.   We don't do print ads.  They're expensive and mostly worthless. 

gillumhouse's picture
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Over the years we have been written up in the local weekly many, many times and in the local daily also. We have been on TV, I wear my Gillum House apron when I go to the store - where many have noticed it to say, I didn't know.... I am a walking billboard (right size too!).

I used to do an ad in the yearbook at the high school as a donation, put an ad in the football program that was a coupon for $10 off, no more wasting money locally.

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gillumhouse wrote:

Over the years we have been written up in the local weekly many, many times and in the local daily also. We have been on TV, I wear my Gillum House apron when I go to the store - where many have noticed it to say, I didn't know.... I am a walking billboard (right size too!).

I used to do an ad in the yearbook at the high school as a donation, put an ad in the football program that was a coupon for $10 off, no more wasting money locally.

I kept getting asked for "donations" or to "buy ads" by local school entities and finally came up with a solution that got them to quit calling.  I told them that if they would advertise our B&B in their programs for free, that I would donate $10 for every reservation that I received as a result of their ad.  I did this by providing a promotional code.

To date,  I have never received a single reservation from that campaign.  I have also never been asked for another donation.  If they have to put out any effort to get the money for their cause,  their need suddenly becomes less dire.

What they want is a handout.   Not happening.   Quid Pro Quo!

Highlands John's picture
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A similar solution works with all these people that phone up and say they can put us on their brand new amazing website and we'll be innundated with bookings for just $99 a year.

I tell them if their website is so amazing give me a 3 month free trial and if we're getting sufficient web traffic from them we'll take out a subscription.

 

Breakfast Diva's picture
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Highlands John wrote:

I tell them if their website is so amazing give me a 3 month free trial and if we're getting sufficient web traffic from them we'll take out a subscription.

I recently got a call from I luv innnnnns. I tried them for 1 year about 4 years ago. Nothing. They're now calling saying they have done all the fancy new stuff, try us again. I told them to give me a 6 month free trial to see if I got anything and of course we all know how that went over.  LOLOL 

 

Anon Inn's picture
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PT,  

W h a t    a good idea.  I will follow suit.  I would be happy to give the local clubs the $10 off the top, if a booking should happen from the ad.

We do some hyperlocal donations to organizations in our tiny community.  Our chamber seems to only recognize the county seat.

gillumhouse's picture
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05/22/2008

In our County, the County Seat and the snooty city next to it are always fighting with each other and too busy to promote anything except themselves. The north end of the County (us) and the south end may as well not exist. Previous School Board was the same - that is why the middle school our kids have to attend has mold problems among other things. It was supposed to be replaced and the s lied to us to get a levy passed. New Board elected - but the previous spent most of the funds on hand before they left - on the schools in the snooty city.

Snooty City has big bucks people living there for the address - they are NOT nice neighbors (the City gvt I mean). Neither of them do anything for MY City. And the County Chamber is controlled but snooty city even though headquartered in County Seat.

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Proud Texan wrote:

gillumhouse wrote:

Over the years we have been written up in the local weekly many, many times and in the local daily also. We have been on TV, I wear my Gillum House apron when I go to the store - where many have noticed it to say, I didn't know.... I am a walking billboard (right size too!).

I used to do an ad in the yearbook at the high school as a donation, put an ad in the football program that was a coupon for $10 off, no more wasting money locally.

I kept getting asked for "donations" or to "buy ads" by local school entities and finally came up with a solution that got them to quit calling.  I told them that if they would advertise our B&B in their programs for free, that I would donate $10 for every reservation that I received as a result of their ad.  I did this by providing a promotional code.

To date,  I have never received a single reservation from that campaign.  I have also never been asked for another donation.  If they have to put out any effort to get the money for their cause,  their need suddenly becomes less dire.

What they want is a handout.   Not happening.   Quid Pro Quo!

Putting their money where their mouth is, I like it PT! I will make a note of this and keep on my desk, I get so many, they will argue it tho, of course. but thanks for this. 

Joey Camb's picture
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I don't give to anything I don't believe in personally its all rubbish and local business near me will only book their people into hotels so anything I do pretty much falls on deaf ears! However I am working hard on the christmas projects and promotion because I can realistically see them making us all a ton of money if we can effectively pull it off! (please all like my facebook fan page www.facebook.com/harrogateatchristmas) as it would be amazingly helpful for SEO! though I appreciate not many of you will be attending the actual events!

gillumhouse's picture
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05/22/2008

done. Took a while - rain with laundry on line interrupted and then I lost track of what I was doing!

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05/30/2008

Done, Cambs! 

I keep asking my dh when we're going back to England.  (His company has an office in Knaresborough)  He tells me there is a slim chance this Fall/Winter! 

I the UK...

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Joey Camb's picture
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you'll have to come and stay with us! Knares is only about 5 miles away!

Proud Texan's picture
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Duh. 

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