The 25 Questions Your Site Must Answer

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 As always, misc articles are not written specifically for B&B's, but there is valuable information in this one to glean. I like #23 "WHY YOU OVER SOMEONE ELSE?" this is very pertinent to B&B websites...

The 25 Questions Your Site Must Answer 

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gillumhouse's picture
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Conflicting statements in that article. #14 asks how their personal info is going to be protected and then in #17 asks the question have any of my friends purchased from this site and do you share on FB...

Morticia's picture
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gillumhouse wrote:

Conflicting statements in that article. #14 asks how their personal info is going to be protected and then in #17 asks the question have any of my friends purchased from this site and do you share on FB...

Not mutually exclusive. Don't sell my info is one thing. Do my friends like you on FB is another. I am willing to give you info if YOU don't sell it. I will happily give the same info away myself on FB. It's control of the info at issue. Also, some retail websites allow the buyer to share the purchase on their FB page. Could be asking if you have that ability rather than if you are going to say, 'Look who just made a reservation to stay here in November!'

Really what it boils down to is lack of confidence on the part of the buyer to know a good thing when they see it. They must have reinforcement from the crowd. If the crowd likes you, better still if MY crowd likes you, you must be a good deal for me. I imagine it works in reverse as well. THAT crowd likes you? Then I won't. Moving on.

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I think the gist of the article, stated at the end is:

"Confidence doing business with you"

For every dozen bad guests we collectively have, there are those super guests who love everything we do, and we have won their trust from the get-go. These are the people we aim to please, imo, anyway. Those are the ones who read and research before a getaway to pick just the right place. If it is a special ocassion, like an anniversary, it is a very special getaway for them. To us it is another room here today gone tomorrow, to them it is a memorable event in their lives...

 

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06/24/2008

Joey Bloggs wrote:

I think the gist of the article, stated at the end is:

"Confidence doing business with you"

For every dozen bad guests we collectively have, there are those super guests who love everything we do, and we have won their trust from the get-go. These are the people we aim to please, imo, anyway. Those are the ones who read and research before a getaway to pick just the right place. If it is a special ocassion, like an anniversary, it is a very special getaway for them. To us it is another room here today gone tomorrow, to them it is a memorable event in their lives...

 

Very well written JB.  We must show them why we deserve their business.  One thing I have had on my list to put back on our site are the # of years we have been in business.  That is a trust builder....  Another is that you are licensed - so many are not! 

Arkie mentioned placing PAii and the like on the site, it is a trust builder to a degree simply because it shows you are a member of something.  For this is matters not which logos you list - ban db.com, ilov einns.c om etc., they all fill that trust factor as the adverage guest has no clue what ANY of these are. 

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copperhead wrote:

Joey Bloggs wrote:

I think the gist of the article, stated at the end is:

"Confidence doing business with you"

For every dozen bad guests we collectively have, there are those super guests who love everything we do, and we have won their trust from the get-go. These are the people we aim to please, imo, anyway. Those are the ones who read and research before a getaway to pick just the right place. If it is a special ocassion, like an anniversary, it is a very special getaway for them. To us it is another room here today gone tomorrow, to them it is a memorable event in their lives...

 

Very well written JB.  We must show them why we deserve their business.  One thing I have had on my list to put back on our site are the # of years we have been in business.  That is a trust builder....  Another is that you are licensed - so many are not! 

Arkie mentioned placing PAii and the like on the site, it is a trust builder to a degree simply because it shows you are a member of something.  For this is matters not which logos you list - ban db.com, ilov einns.c om etc., they all fill that trust factor as the adverage guest has no clue what ANY of these are. 

I agree and disagree. I guess I don't like clutter, so I don't like association logos all over the website, but I do believe they should be there somewhere, maybe a page just for that sort of thing and reviews? I don't like a home page cluttered up.  Just me though, guests might love that, seeing associations, inspected and approved, etc.

Funny the other thread here by someone unknown speaking of how long inns are on the market and basically putting down any that have been on the market too long, in his opinion, is what i find funny. An inn has to be more than a money maker, sorry but it does. You mentioned how long you have been in business which forms trust with the guest, I agree wholeheartedly with this and think it is important!  It may only be a small thing to some, but for many it speaks volumes.

Arks's picture
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Joey Bloggs wrote:

I think the gist of the article, stated at the end is:

"Confidence doing business with you"

Yes, that reflects two notes I made from the article: to get the PAII logo on my website and to post a privacy policy (I won't sell your contact info, etc.).

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gillumhouse's picture
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But will you be talking about me on FB? I have the association logos because it DOES show professionalism.

I understand that these questions may be more targeted to retail, but it is still a conflicting statement to worry about personal info in one sentence and 2 sentences later ask who else has patronized you.

I never considered the selling of my info by a lodging place - I thought we were already constrained by privacy laws re giving out info about guests. I know banks and cc companies do it which is disgusting considering the depth of info they REQUIRE from us.

Proud Texan's picture
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05/30/2008

Once again,  this article assumes that people read.   They see our phone number and stop...then I have to go over EVERYTHING that is clearly stated on the website.

We are in the process of reworking our website to make it less cluttered so that the consumer can zero in on the info,  but it IS a challenge.

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