Joey Bloggs said:
I think the gist of the article, stated at the end is:
"Confidence doing business with you"
For every dozen bad guests we collectively have, there are those super guests who love everything we do, and we have won their trust from the get-go. These are the people we aim to please, imo, anyway. Those are the ones who read and research before a getaway to pick just the right place. If it is a special ocassion, like an anniversary, it is a very special getaway for them. To us it is another room here today gone tomorrow, to them it is a memorable event in their lives...
Very well written JB. We must show them why we deserve their business. One thing I have had on my list to put back on our site are the # of years we have been in business. That is a trust builder.... Another is that you are licensed - so many are not!
Arkie mentioned placing PAii and the like on the site, it is a trust builder to a degree simply because it shows you are a member of something. For this is matters not which logos you list - ban db.com, ilov einns.c om etc., they all fill that trust factor as the adverage guest has no clue what ANY of these are.