Experimenting with Facebook Pay to Play Advertising Options

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Kay Nein's picture

Chef Forfeng's articles about Facebook's Pay to Play Advertising Options for B&Bs.  She did test runs & comparisons using 3 different B&B pages.  (her opinion changes from the first part to the follow-up which are 4 months apart)

Part One: http://chefforfeng.wordpress.com/2012/05/30/it-is-worth-it-for-bed-and-breakfasts-to-use-new-facebooks-pay-to-play/

Part Two: http://chefforfeng.wordpress.com/2012/06/08/bed-and-breakfasts-and-facebooks-new-pay-to-play-part-two/

Final Follow-up: http://chefforfeng.wordpress.com/2012/09/18/final-follow-up-to-facebooks-new-play-to-play/


Proud Texan's picture

Her final analysis:

"What this boils down to though is do likes = sales? Not usually. Do click throughs to a recipe or blog post = sales? Not usually, no. Because there is no significant difference in click throughs to sales related posts I don’t recommend using it for such.


Can clicks and likes translate to Branding? Yes. Can that long term translate to sales? Yes, but not immediately."


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