Reservation Key property rewards Program?

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Hillbilly

Hillbilly

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Joined
Oct 22, 2011
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Ok the last thread we started to ball up! Let's put our ideas together and come up with something big that will market us as truly a better way to stay! If it a rewards program for Rezkey properties, how are we going to do it? If we come up with a great idea, John will help us!
 
Just an idea. What if Reservation Key users (If they choose) are listed on a searchable website (Only RezKey properties at this time) and after staying a certain amount of nights or stays they get a RezKey gift code. After the code is received, they can enter that code in and view the properties that are excepting them. Each one of us donates a set amount. (Maybe we would also donate to a Charity of the guests choice as well could bring media exposure) After we are picked our name is removed from that list. We would still be listed on the website. Just not the treasure chest so to speak. Or something like that.
 
gillumhouse said:
Who will pony up for the rewards?.
Click to expand...
gillumhouse said:
Who will pony up for the rewards?
Click to expand...
The way I would envision this is a 'B&B' rewards card. To participate (as a B&B, not as a guest) you'd have to opt in to provide a certain level of upgrading or discounting or rewards to a guest who was a member AFTER they reached a certain level of spending. The guest would say they are a member, give their member number and we'd be able to look them up somehow to see what level they were at.
Could be a $10 or 10% discount. Could be an upgraded room (as available, same as the hotels do). Could be some extra service like a gift basket.
Of course this means someone is going to be the first place they arrive at with their full points and that person 'gets' to give them something for attaining that level. A lot of B&B's do this now for their own repeats. Essentially what we would be doing is offering perks to 'repeat B&B goers' who may never have set foot in our place before.
It is no doubt a scary thing and why it has never been done. Everyone is going to be thinking they'll be the one giving things away. 'Oh sure, they paid full price at the other 10 B&B's and they saved ME up for when they get the discount!' (There, now everyone knows how I think!)
It's going to take an organization with some funding to start this. Or, someone with some spare time and a secure server who wants to do this for a fee from participating B&B's. But I wouldn't want to see it started by a directory that demands you pay a bazillion dollars to join and then requires you use their booking system. I think most of us can add questions to our booking system so I could add a line that asks for the 'B&B Rewards Card Number____________________'. If there were questions about this from guests then we could answer those and sign the guest up.
Those inns that participate could also sign guests up on the spot for some sort of consideration. ($1 toward their membership dues or some such.)
I really think it would work after the kinks were ironed out. But it can't cost us a fortune. Altho I understand that whoever runs the db needs to be paid.
The whole purpose is to encourage people to go to B&B's the way the glom onto hotels because of the perceived perks of 'belonging'. Sure, at first you get people who are going to go to a B&B anyway. But, with the right marketing, you start to get guests who are newbies who loved their stay with you and now want to try other places and here they have a 'rewards' card to encourage them.
 
Madeleine said:
gillumhouse said:
Who will pony up for the rewards?.
Click to expand...
gillumhouse said:
Who will pony up for the rewards?
Click to expand...
The way I would envision this is a 'B&B' rewards card. To participate (as a B&B, not as a guest) you'd have to opt in to provide a certain level of upgrading or discounting or rewards to a guest who was a member AFTER they reached a certain level of spending. The guest would say they are a member, give their member number and we'd be able to look them up somehow to see what level they were at.
Could be a $10 or 10% discount. Could be an upgraded room (as available, same as the hotels do). Could be some extra service like a gift basket.
Of course this means someone is going to be the first place they arrive at with their full points and that person 'gets' to give them something for attaining that level. A lot of B&B's do this now for their own repeats. Essentially what we would be doing is offering perks to 'repeat B&B goers' who may never have set foot in our place before.
It is no doubt a scary thing and why it has never been done. Everyone is going to be thinking they'll be the one giving things away. 'Oh sure, they paid full price at the other 10 B&B's and they saved ME up for when they get the discount!' (There, now everyone knows how I think!)
It's going to take an organization with some funding to start this. Or, someone with some spare time and a secure server who wants to do this for a fee from participating B&B's. But I wouldn't want to see it started by a directory that demands you pay a bazillion dollars to join and then requires you use their booking system. I think most of us can add questions to our booking system so I could add a line that asks for the 'B&B Rewards Card Number____________________'. If there were questions about this from guests then we could answer those and sign the guest up.
Those inns that participate could also sign guests up on the spot for some sort of consideration. ($1 toward their membership dues or some such.)
I really think it would work after the kinks were ironed out. But it can't cost us a fortune. Altho I understand that whoever runs the db needs to be paid.
The whole purpose is to encourage people to go to B&B's the way the glom onto hotels because of the perceived perks of 'belonging'. Sure, at first you get people who are going to go to a B&B anyway. But, with the right marketing, you start to get guests who are newbies who loved their stay with you and now want to try other places and here they have a 'rewards' card to encourage them.
.
Click to expand...
I think if we come up with something it should start small. Work out all the problems and then go big with it. I think from the talks that I have had with John, this is something he could help with for sure. The rewards number is easy. Rezkey could track how many times this number is used. Im sure he could even set up a sign up field for them. Or in your idea M searchable. Do you think guests would pay a fee for this? Or is this a free thing and we pay for it? I kinda like the idea of having all of us listed on a searchable website.
 
Bob said:
Madeleine said:
gillumhouse said:
Who will pony up for the rewards?.
Click to expand...
gillumhouse said:
Who will pony up for the rewards?
Click to expand...
The way I would envision this is a 'B&B' rewards card. To participate (as a B&B, not as a guest) you'd have to opt in to provide a certain level of upgrading or discounting or rewards to a guest who was a member AFTER they reached a certain level of spending. The guest would say they are a member, give their member number and we'd be able to look them up somehow to see what level they were at.
Could be a $10 or 10% discount. Could be an upgraded room (as available, same as the hotels do). Could be some extra service like a gift basket.
Of course this means someone is going to be the first place they arrive at with their full points and that person 'gets' to give them something for attaining that level. A lot of B&B's do this now for their own repeats. Essentially what we would be doing is offering perks to 'repeat B&B goers' who may never have set foot in our place before.
It is no doubt a scary thing and why it has never been done. Everyone is going to be thinking they'll be the one giving things away. 'Oh sure, they paid full price at the other 10 B&B's and they saved ME up for when they get the discount!' (There, now everyone knows how I think!)
It's going to take an organization with some funding to start this. Or, someone with some spare time and a secure server who wants to do this for a fee from participating B&B's. But I wouldn't want to see it started by a directory that demands you pay a bazillion dollars to join and then requires you use their booking system. I think most of us can add questions to our booking system so I could add a line that asks for the 'B&B Rewards Card Number____________________'. If there were questions about this from guests then we could answer those and sign the guest up.
Those inns that participate could also sign guests up on the spot for some sort of consideration. ($1 toward their membership dues or some such.)
I really think it would work after the kinks were ironed out. But it can't cost us a fortune. Altho I understand that whoever runs the db needs to be paid.
The whole purpose is to encourage people to go to B&B's the way the glom onto hotels because of the perceived perks of 'belonging'. Sure, at first you get people who are going to go to a B&B anyway. But, with the right marketing, you start to get guests who are newbies who loved their stay with you and now want to try other places and here they have a 'rewards' card to encourage them.
.
Click to expand...
I think if we come up with something it should start small. Work out all the problems and then go big with it. I think from the talks that I have had with John, this is something he could help with for sure. The rewards number is easy. Rezkey could track how many times this number is used. Im sure he could even set up a sign up field for them. Or in your idea M searchable. Do you think guests would pay a fee for this? Or is this a free thing and we pay for it? I kinda like the idea of having all of us listed on a searchable website.
.
Click to expand...
There is a model out there for the consumer paying to join...Costco, Sam's Club, BJ's, Amazon Prime...all of those charge a fee to belong but the benefits have to be very obvious. And if the guest is paying an upfront fee then the perks have to start with the first stay, not after a certain number of stays has accumulated.
 
Madeleine said:
Bob said:
Madeleine said:
gillumhouse said:
Who will pony up for the rewards?.
Click to expand...
gillumhouse said:
Who will pony up for the rewards?
Click to expand...
The way I would envision this is a 'B&B' rewards card. To participate (as a B&B, not as a guest) you'd have to opt in to provide a certain level of upgrading or discounting or rewards to a guest who was a member AFTER they reached a certain level of spending. The guest would say they are a member, give their member number and we'd be able to look them up somehow to see what level they were at.
Could be a $10 or 10% discount. Could be an upgraded room (as available, same as the hotels do). Could be some extra service like a gift basket.
Of course this means someone is going to be the first place they arrive at with their full points and that person 'gets' to give them something for attaining that level. A lot of B&B's do this now for their own repeats. Essentially what we would be doing is offering perks to 'repeat B&B goers' who may never have set foot in our place before.
It is no doubt a scary thing and why it has never been done. Everyone is going to be thinking they'll be the one giving things away. 'Oh sure, they paid full price at the other 10 B&B's and they saved ME up for when they get the discount!' (There, now everyone knows how I think!)
It's going to take an organization with some funding to start this. Or, someone with some spare time and a secure server who wants to do this for a fee from participating B&B's. But I wouldn't want to see it started by a directory that demands you pay a bazillion dollars to join and then requires you use their booking system. I think most of us can add questions to our booking system so I could add a line that asks for the 'B&B Rewards Card Number____________________'. If there were questions about this from guests then we could answer those and sign the guest up.
Those inns that participate could also sign guests up on the spot for some sort of consideration. ($1 toward their membership dues or some such.)
I really think it would work after the kinks were ironed out. But it can't cost us a fortune. Altho I understand that whoever runs the db needs to be paid.
The whole purpose is to encourage people to go to B&B's the way the glom onto hotels because of the perceived perks of 'belonging'. Sure, at first you get people who are going to go to a B&B anyway. But, with the right marketing, you start to get guests who are newbies who loved their stay with you and now want to try other places and here they have a 'rewards' card to encourage them.
.
Click to expand...
I think if we come up with something it should start small. Work out all the problems and then go big with it. I think from the talks that I have had with John, this is something he could help with for sure. The rewards number is easy. Rezkey could track how many times this number is used. Im sure he could even set up a sign up field for them. Or in your idea M searchable. Do you think guests would pay a fee for this? Or is this a free thing and we pay for it? I kinda like the idea of having all of us listed on a searchable website.
.
Click to expand...
There is a model out there for the consumer paying to join...Costco, Sam's Club, BJ's, Amazon Prime...all of those charge a fee to belong but the benefits have to be very obvious. And if the guest is paying an upfront fee then the perks have to start with the first stay, not after a certain number of stays has accumulated.
.
Click to expand...
Like a Bed and Breakfast members only club!
 
I am not saying for or against - just asking a rhetorical question.
Doesn't offering rewards to someone just for booking with me sound as if I am desperate for the business? As if I cannot get people to stay at my B & B unless I "bribe" them with a "cookie" as kids are coerced into doing things.
 
gillumhouse said:
I am not saying for or against - just asking a rhetorical question.
Doesn't offering rewards to someone just for booking with me sound as if I am desperate for the business? As if I cannot get people to stay at my B & B unless I "bribe" them with a "cookie" as kids are coerced into doing things..
Click to expand...
gillumhouse said:
I am not saying for or against - just asking a rhetorical question.
Doesn't offering rewards to someone just for booking with me sound as if I am desperate for the business? As if I cannot get people to stay at my B & B unless I "bribe" them with a "cookie" as kids are coerced into doing things.
Click to expand...
No it doesn't. No more than running any kind of special or promotion. Does it make the Hilton sound desperate for guests when they offer Hilton rewards? No.
People like to belong. In the parlance of social media they want a tribe they can call their own. Like the gecko says, 'Exclusivity, mate.' Guests like to get something extra and if it takes joining a club to get that some will.
 
Madeleine said:
gillumhouse said:
I am not saying for or against - just asking a rhetorical question.
Doesn't offering rewards to someone just for booking with me sound as if I am desperate for the business? As if I cannot get people to stay at my B & B unless I "bribe" them with a "cookie" as kids are coerced into doing things..
Click to expand...
gillumhouse said:
I am not saying for or against - just asking a rhetorical question.
Doesn't offering rewards to someone just for booking with me sound as if I am desperate for the business? As if I cannot get people to stay at my B & B unless I "bribe" them with a "cookie" as kids are coerced into doing things.
Click to expand...
No it doesn't. No more than running any kind of special or promotion. Does it make the Hilton sound desperate for guests when they offer Hilton rewards? No.
People like to belong. In the parlance of social media they want a tribe they can call their own. Like the gecko says, 'Exclusivity, mate.' Guests like to get something extra and if it takes joining a club to get that some will.
.
Click to expand...
Madeleine said:
No it doesn't.
Click to expand...
Exactly. You would be hard-pressed to find a more tried and true marketing technique than a rewards program. Grocery stores, hotels, airlines, drugstores, restaurants, bookstores, and on and on use them without distressing their product. Select Registry uses it for member inns, and several state B&B associations have had passport programs. It would be a challenge to craft it well to work for the distinct offerings of individual B&Bs; as we know, value is in the eye of the beholder and not very consistent among our guests.
Here's an article about it.
 
Bob said:
Just an idea. What if Reservation Key users (If they choose) are listed on a searchable website (Only RezKey properties at this time) and after staying a certain amount of nights or stays they get a RezKey gift code. After the code is received, they can enter that code in and view the properties that are excepting them. Each one of us donates a set amount. (Maybe we would also donate to a Charity of the guests choice as well could bring media exposure) After we are picked our name is removed from that list. We would still be listed on the website. Just not the treasure chest so to speak. Or something like that..
Click to expand...
Interesting idea, Bob. Select Registry does a type of reward program for folks that frequent their member B&Bs. This could/would be more far reaching and inclusive if a diverse group of B&Bs/inns signed up for it.
How would it be promoted? That's my main question.
With the Groupon Getaways and Living Social Adventures and experiences out there, this sounds like it would be more of a marketing tool that could quite possibly cost less to the individual innkeeper.
Keep brainstorming!
 
So do you see this as Just for RezKey or every Bed and Breakfast that would want to offer rewards? Or do we open this up to everyone? I do like the foundation of this idea. Rewards keep people coming back to the same place (In our case, B&B's) My wife keeps going back to Kohls all the time because of their program.
 
Bob said:
So do you see this as Just for RezKey or every Bed and Breakfast that would want to offer rewards? Or do we open this up to everyone? I do like the foundation of this idea. Rewards keep people coming back to the same place (In our case, B&B's) My wife keeps going back to Kohls all the time because of their program..
Click to expand...
No doubt that loyalty programs work. I drive 40 miles to World Market to use my rewards!
regular_smile.gif
But I do love their stores. Went to KMart to buy Halloween candy on sale on 10/31 and my rewards program spit out a $5 gift card that had to be used within a short window of opportunity. Did I go back? Yep...these cats that I've inherited keep eating. Haha!
It has to be user friendly too. Having some of these linked to my phone number is a boon. I never carry the dang cards....
 
muirford said:
Madeleine said:
gillumhouse said:
I am not saying for or against - just asking a rhetorical question.
Doesn't offering rewards to someone just for booking with me sound as if I am desperate for the business? As if I cannot get people to stay at my B & B unless I "bribe" them with a "cookie" as kids are coerced into doing things..
Click to expand...
gillumhouse said:
I am not saying for or against - just asking a rhetorical question.
Doesn't offering rewards to someone just for booking with me sound as if I am desperate for the business? As if I cannot get people to stay at my B & B unless I "bribe" them with a "cookie" as kids are coerced into doing things.
Click to expand...
No it doesn't. No more than running any kind of special or promotion. Does it make the Hilton sound desperate for guests when they offer Hilton rewards? No.
People like to belong. In the parlance of social media they want a tribe they can call their own. Like the gecko says, 'Exclusivity, mate.' Guests like to get something extra and if it takes joining a club to get that some will.
.
Click to expand...
Madeleine said:
No it doesn't.
Click to expand...
Exactly. You would be hard-pressed to find a more tried and true marketing technique than a rewards program. Grocery stores, hotels, airlines, drugstores, restaurants, bookstores, and on and on use them without distressing their product. Select Registry uses it for member inns, and several state B&B associations have had passport programs. It would be a challenge to craft it well to work for the distinct offerings of individual B&Bs; as we know, value is in the eye of the beholder and not very consistent among our guests.
Here's an article about it.
.
Click to expand...
muirford said:
Madeleine said:
No it doesn't.
Click to expand...
Exactly. You would be hard-pressed to find a more tried and true marketing technique than a rewards program. Grocery stores, hotels, airlines, drugstores, restaurants, bookstores, and on and on use them without distressing their product. Select Registry uses it for member inns, and several state B&B associations have had passport programs. It would be a challenge to craft it well to work for the distinct offerings of individual B&Bs; as we know, value is in the eye of the beholder and not very consistent among our guests.
Here's an article about it.
Click to expand...
That is a great article. It could be that each property sets up their own rewards. If they are really busy than they might only offer a Bottle of Sparkling Cider on ice with glasses. If they are really slow and need the business, they might offer a BOGO or a massage pkg. This would keep properties from feeling they need to offer some big discounts during peak season. But have the ability to give a larger reward when they need the extra money. So lets say im a rewards customer. I can go to the city I want to visit. Lets say Atlanta. There are 10 properties listed. I can go through those and decide what property is giving the greatest reward at that time. Knowing that I will get some extra benefit from any of them.
The only way to be able to view any of us will have to be by members only. Any Bed and Breakfast could list for free, but have to give a reward to card holders. ( But Chefs choice so to speak on what that reward is)
 
Bob said:
So do you see this as Just for RezKey or every Bed and Breakfast that would want to offer rewards? Or do we open this up to everyone? I do like the foundation of this idea. Rewards keep people coming back to the same place (In our case, B&B's) My wife keeps going back to Kohls all the time because of their program..
Click to expand...
Bob said:
So do you see this as Just for RezKey or every Bed and Breakfast that would want to offer rewards? Or do we open this up to everyone? I do like the foundation of this idea. Rewards keep people coming back to the same place (In our case, B&B's) My wife keeps going back to Kohls all the time because of their program.
Click to expand...
You'll get a lot more buy in if there are more B&B's participating. Maybe if RezKey is where it starts non-RezKey properties could pay to be added to the list. This is why I think it would be better if it is not tied to any other 'business'.
 
Madeleine said:
gillumhouse said:
Who will pony up for the rewards?.
Click to expand...
gillumhouse said:
Who will pony up for the rewards?
Click to expand...
The way I would envision this is a 'B&B' rewards card. To participate (as a B&B, not as a guest) you'd have to opt in to provide a certain level of upgrading or discounting or rewards to a guest who was a member AFTER they reached a certain level of spending. The guest would say they are a member, give their member number and we'd be able to look them up somehow to see what level they were at.
Could be a $10 or 10% discount. Could be an upgraded room (as available, same as the hotels do). Could be some extra service like a gift basket.
Of course this means someone is going to be the first place they arrive at with their full points and that person 'gets' to give them something for attaining that level. A lot of B&B's do this now for their own repeats. Essentially what we would be doing is offering perks to 'repeat B&B goers' who may never have set foot in our place before.
It is no doubt a scary thing and why it has never been done. Everyone is going to be thinking they'll be the one giving things away. 'Oh sure, they paid full price at the other 10 B&B's and they saved ME up for when they get the discount!' (There, now everyone knows how I think!)
It's going to take an organization with some funding to start this. Or, someone with some spare time and a secure server who wants to do this for a fee from participating B&B's. But I wouldn't want to see it started by a directory that demands you pay a bazillion dollars to join and then requires you use their booking system. I think most of us can add questions to our booking system so I could add a line that asks for the 'B&B Rewards Card Number____________________'. If there were questions about this from guests then we could answer those and sign the guest up.
Those inns that participate could also sign guests up on the spot for some sort of consideration. ($1 toward their membership dues or some such.)
I really think it would work after the kinks were ironed out. But it can't cost us a fortune. Altho I understand that whoever runs the db needs to be paid.
The whole purpose is to encourage people to go to B&B's the way the glom onto hotels because of the perceived perks of 'belonging'. Sure, at first you get people who are going to go to a B&B anyway. But, with the right marketing, you start to get guests who are newbies who loved their stay with you and now want to try other places and here they have a 'rewards' card to encourage them.
.
Click to expand...
Great ideas Maddie! I hear you loud and clear and agree about the inn that gets the 10th stay or what ever. There has go to be a better way to handle that as there are inns that would possibly get the lions share of those and they should not be burdened with footing the lions share of the rewards.
I am sure there is a way to make this work where it is fair for all the participating B&B's.
 
copperhead said:
Madeleine said:
gillumhouse said:
Who will pony up for the rewards?.
Click to expand...
gillumhouse said:
Who will pony up for the rewards?
Click to expand...
The way I would envision this is a 'B&B' rewards card. To participate (as a B&B, not as a guest) you'd have to opt in to provide a certain level of upgrading or discounting or rewards to a guest who was a member AFTER they reached a certain level of spending. The guest would say they are a member, give their member number and we'd be able to look them up somehow to see what level they were at.
Could be a $10 or 10% discount. Could be an upgraded room (as available, same as the hotels do). Could be some extra service like a gift basket.
Of course this means someone is going to be the first place they arrive at with their full points and that person 'gets' to give them something for attaining that level. A lot of B&B's do this now for their own repeats. Essentially what we would be doing is offering perks to 'repeat B&B goers' who may never have set foot in our place before.
It is no doubt a scary thing and why it has never been done. Everyone is going to be thinking they'll be the one giving things away. 'Oh sure, they paid full price at the other 10 B&B's and they saved ME up for when they get the discount!' (There, now everyone knows how I think!)
It's going to take an organization with some funding to start this. Or, someone with some spare time and a secure server who wants to do this for a fee from participating B&B's. But I wouldn't want to see it started by a directory that demands you pay a bazillion dollars to join and then requires you use their booking system. I think most of us can add questions to our booking system so I could add a line that asks for the 'B&B Rewards Card Number____________________'. If there were questions about this from guests then we could answer those and sign the guest up.
Those inns that participate could also sign guests up on the spot for some sort of consideration. ($1 toward their membership dues or some such.)
I really think it would work after the kinks were ironed out. But it can't cost us a fortune. Altho I understand that whoever runs the db needs to be paid.
The whole purpose is to encourage people to go to B&B's the way the glom onto hotels because of the perceived perks of 'belonging'. Sure, at first you get people who are going to go to a B&B anyway. But, with the right marketing, you start to get guests who are newbies who loved their stay with you and now want to try other places and here they have a 'rewards' card to encourage them.
.
Click to expand...
Great ideas Maddie! I hear you loud and clear and agree about the inn that gets the 10th stay or what ever. There has go to be a better way to handle that as there are inns that would possibly get the lions share of those and they should not be burdened with footing the lions share of the rewards.
I am sure there is a way to make this work where it is fair for all the participating B&B's.
.
Click to expand...
Id make it a small fee to participate (1) pays for advertising (2) if you hit a reward customer you get a set amount out of the kitty to go towards whatever the reward is.
This way say very busy inn's in town centers which are more likely to be hit on a regular basis for rewards will get a bit of compensation if they get repeated hits.
 

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