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Hillbilly's picture
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Hi guys. I was working on a logo to be placed on websites. I just wanted some feed back on this. This is the first one. So your thoughts on this will be helpful.

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I know we have tossed around having words or not...  but I just looked at the name of the site again and for an instant thought 

'Inn Rewards, that sounds like a site touting rewards Inns have gotten'  

So maybe a brief mention of what it really is would be beneficial!  Maybe under the link state something like - "Rewards for B&B goers" - a catchy phrase would be better....

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I really like that one too EmptyNest. It says it all, and is simple,and whimsical. Nice work! This is a reward for our great guests, so they are the fun ones, not the old stick in the mud. I like it.

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Bob, as an inngoer, I like the classy look of your first idea, but it has to be easy to be reproduced by innkeeping folks with various levels of website and blogging knowledge. 

This is something new - it has to catch the eye of the traveling public.

I agree that inn-goers need to realize that this is a program that comes directly from the innkeepers/owners!!

Some of the reward logos already out there are pretty drab....but they have very high chain brand recognition. 

 

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OK. A couple of questions here: are we talking about an initial branding here, or are we talking about a campaign based on that brand?

The distinction is significant.

If the former, then you need to focus on something generic enough (and graphic enough) that it can be ported to a variety of campaigns for a variety of audiences using a variety of media. Here's the kicker: it needs to be immediately identifiable with your brand, but not so trendy that it can't be used in a variety of campaigns targeting a variety of audiences. And it *must be consistent* across all of your campaigns regardless of your target audience. 

My idea: take your initial "InnRewards.Com" graphic (play with the type; serif isn't my favorite--it's too formal) in the first graphic on this thread, then stylize the gift box to a line drawing. My preference would be a thick-line box and stylized bow encompassing the InnRewards.com type. Bare bones. Flexible. You need something simple but recognizable that will be constant no matter what your subsequent campaigns are, or who they are targeting. Hint: the more you can stylize, the better.

All that color fru-fru stuff with the weird type is just a distraction for you right now. You got lost in the weeds planning a particular campaign instead of solidifying your brand first. 

Some readers suggested really cool, nicely designed graphics--but every one of them was a campaign that assumed a particular audience. Not one of them was flexible enough to serve as an anchor for your brand.

Bottom line: you don't know who you are. You are quite literally putting the cart before the horse with all these graphic designs. You've got an incredible business idea, but somebody is going to take it away from you (if they haven't already) and put it in a sophisticated package and make a fortune from it. My advice: find a marketing company that understands brand development that is willing to hitch their wagon to your idea. 

Good luck,

Tom

Hillbilly's picture
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Thank you High Mountain Lodge. (Tom) I agree. We need to keep it simple. The site is being designed right now. I just need some advice. So we are not just starting with a logo and going from there. The logo does need to be something that can be placed on any website and not look out of place. Here are a few more ideas. Anyone like any of these? I really like Empty Nests design. But what High Mountain has said is probably true. We need to keep it simple and when people see it they go. "Hey they have InnRewards"! Tom, do you know of any marketing company? I really do not want this to be based on a drive for money. I want this to benefit all of us. We all need help getting people to come try us out. I love what I do. Being an innkeeper is truly a wonderful job. (Most of the time) But I also do not want someone to take the idea and run with it. They will junk up the idea and find away to charge all of us a ton of money to be listed and plaster advertisement for cell phone companies all over it. I'm really hoping all of us can work together and make this happen. I'm currently at the mercy of the the developers. I just need to make sure I have what they need, when they need it.

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I vote for the "house" with the ribbon! 

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the reason I like a fluid line drawing is that it will be able to be seen on any site - it will not blend into the background. It should be something that once implanted in the minds will need no words to identify it. Lines can be elegant and suggestive.

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I was just throwing out ideas for consideration. I just did not think the first one was a "logo" that wold reproduce well for whatever. I am not really part of this since I am no longer an innkeeper. I just wanted to put out some stuff to get folks thinking. I am not trying to muddy the waters, just playing with stuff. Not a graphic designer and not a marketing guru. Thought it would provoke some ideas. I agree...too much wording in the beginning was wrong way to go. It has to just stand on its own. 

Get a marketing company??? Right...not......and who will pay for this?

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EmptyNest wrote:

I was just throwing out ideas for consideration. I just did not think the first one was a "logo" that wold reproduce well for whatever. I am not really part of this since I am no longer an innkeeper. I just wanted to put out some stuff to get folks thinking. I am not trying to muddy the waters, just playing with stuff. Not a graphic designer and not a marketing guru. Thought it would provoke some ideas. I agree...too much wording in the beginning was wrong way to go. It has to just stand on its own. 

Get a marketing company??? Right...not......and who will pay for this?

You came out with some great ideas here....  keep em coming!  Get us to think out of the box.  And I do think we should stay away from canned graphics to develop something that is brand specific. 

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We appreciate all your suggestions. It really is great project we are working on. We should be up and going the first week in Jan with this new site. The company I have building it is projecting that. They are swamped with people making and updating their sites to try an get some business. I have been searching and trying to get examples for the builders of what we want the home page to look like as well. The actual directory and the functions are already set up and can be customized some what to ou needs. I paid thousands for this a few years ago on a idea that never took off. I feel this will work much better. Ultimately we want to have something to help all of us. We probably will not all agree on everything every time. But advice and a lot of it, will help a great deal. I want this site to look as great as it can and be user friendly. We can always upgrade as we go and make changes as needed. You all have made some great suggestions on logos and I thank you!

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Oh, the cognitive dissonance!

Joey Bloggs wrote:

If I had a choice it would be WORDING MOSTLY...

EmptyNest wrote:

I am with JB. I think all the wording is junking up the message.

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Arkansawyer wrote:

Oh, the cognitive dissonance!

Joey Bloggs wrote:

If I had a choice it would be WORDING MOSTLY...

EmptyNest wrote:

I am with JB. I think all the wording is junking up the message.

I meant URL/NAME. yeah you got it. Smiling Just simple. 

Here we are trying to get stuff done, we have the town Christmas Parade today, guests left, trying to eat and had another 4 footed visitor to the inn we captured. Well, I stood back and screamed, I didn't capture anything. I warned in advance, it doesn't matter what is hiding in the insulation, as it comes out I will scream. I can't control it, I have to. I actually even LIKE MICE, but I scream. See our blog for photos and more details on what it was...

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The only one i did that I actually like now. So have removed the others.

  

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That has more whimsey and isn't drab.  I like it!

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HUH?  Don't use such big words with me wink

I start at one place and then get more ideas and keep moving on. So often what I start with is not what I end up liking the best. I am plugging away at different ideas because I have to fast until tomorrow. So have to do something other than eat and stay out of the kitchen.

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One thing to keep in mind is how scalable the logo design is -- can it be shrunk to a small icon (say 50 pixels square, for example) and still be recognizable?

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If I had a choice it would be WORDING MOSTLY then a shadow of a gift like this, or a simple oval like this or this, and the elegance can be in the font.

Hillbilly's picture
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Few more. I did not do a lot with the writing. I know we are all not going to like what ever we do. Just throwing some more ideas.

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Rule out the heart one...too valentiney.  I was playing with free clip art...didn't want to take shutterstock stuff.

Arks's picture
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How about adding something like "click to open your gift..."

gillumhouse's picture
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How about Sneak a Peek at this Reward

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Here's another idea.

gillumhouse's picture
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Yes, I think we are getting there. The box needs to either be open or have the lid started to be open. The reward is getting out of the box - it is no longer hidden from you......

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No...I don't like having something like Click here...so old school Sad

Arks's picture
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EmptyNest wrote:

No...I don't like having something like Click here...so old school Sad

As opposed to what then? Bob said above, "I think it needs to be obvious to people to click on the image." If you want them to click it to take advantage of the offer, some people have to be told they need to click it!

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Deleted. Not needed

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Here is another goofy try off of Emptynest's posted logo.

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I can make this any size or any text or colors you want. I was just mulling over some type of "cute" eye catching graphic.

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EmptyNest wrote:

I can make this any size or any text or colors you want. I was just mulling over some type of "cute" eye catching graphic.

Like this!  What about having this bright one and another (same graphic) in a lighter version and have both available for use. 

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Nice

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  disclaimer:  i'm not an innkeeper right now ... just a former one.

  but once you in the beginners' circle have a general consensus on a logo design (and not everyone will love it)  you could vary the color.  you know ... like facebook has the little f in the rectangle ... instantly recognizable, but you can get it in all colors.  i vary it on sites i manage. 

just a suggestion

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Hillbilly's picture
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I found some of these on a site in my town. I know some of you use them already. I really don't see that they say click me. I know some of these do not match what they have on their web pages. You think something like this is the way to go?

 

 

gillumhouse's picture
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NO! Cannot make the font larger or I would. The previous is much better - especially with the text JB added.

Hillbilly's picture
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gillumhouse wrote:

NO! Cannot make the font larger or I would. The previous is much better - especially with the text JB added.

I don't really like these either. 

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Deleted

 

gillumhouse's picture
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Bob, not being snarky, just to clarify - a line drawing is not a cartoon. I have seen some that were used to convey elegance.

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gillumhouse wrote:

Bob, not being snarky, just to clarify - a line drawing is not a cartoon. I have seen some that were used to convey elegance.

Oh I agree! Your not snarky at all. I think this is going to be that hardest thing to do with this whole project!

Hillbilly's picture
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Good ideas and feed back is good on this. My thoughts are for this to be warm and elegant. I know colors could be an issue. I know some people will not want to place a bright looking logo on their site if they have a soft color schem for their site. ( I could be wrong). I think the logo could be different than the clickable link on our websites. We could add some more text to it. I think it needs to be obvious to people to click on the image. But, again just an opinion. I am not goo at designing logos. My wife came up with this one. I'm not to up on a cartoon look. I like the romantic elegant look. It's for the most part who we all cater to. If any of you are good at this, throw some more ideas out. Both for the linking sites, on the site, no logo, just the name, colors, colors for the site.....? Thanks everyone!

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If the logo is on multiple websites/FB etc it should pop. Bright colors. bold text. (this is not what I mean...but just a quick example with guests at the table currently)

 

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Im all for the writing - people need it spelling out to them what its all about - plus people who have never heard of the program may click on it to see what it is then.

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Hillbilly's picture
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Joey Bloggs wrote:

If the logo is on multiple websites/FB etc it should pop. Bright colors. bold text. (this is not what I mean...but just a quick example with guests at the table currently)

 

 

I like it!

 

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Joey Bloggs wrote:

If the logo is on multiple websites/FB etc it should pop. Bright colors. bold text.

yes

And I'll put in a plug for 99 Designs. I have a very good experience with them producing a professional logo for me. (I have no gifts in the creativity department, but they sure do!)

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How about a graphic of the lid tilted open - a simple line drawing with lid partly off and someone looking inside. Just lines suggesting this, nothing detailed. We are all doing our own reward so maybe instead of a person a question mark rising from the box. Just some random thoughts.

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The concept is O.K.,  but rather than using the photo, I would incorporate a graphic drawing of a gift box into the text.  As it is,  the use is very limited and couldn't be used in multiple formats.  

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