F-Shaped Pattern For Reading Web Content
Excerpt:
Implications of the F Pattern
The F pattern's implications for Web design are clear and show the importance of following the guidelines for writing for the Web instead of repurposing print content:
You may want to reconsider putting your most important bits and pieces on a RIGHT side bar, and at the bottom. Yes, some page down, some read down there...but not many. Another reason to have a good header image/with text.
Squint at the images of the heat maps on the link, you will see the F Shaped Pattern.
Excerpt:
Implications of the F Pattern
The F pattern's implications for Web design are clear and show the importance of following the guidelines for writing for the Web instead of repurposing print content:
- Users won't read your text thoroughly in a word-by-word manner. Exhaustive reading is rare, especially when prospective customers are conducting their initial research to compile a shortlist of vendors. Yes, some people will read more, but most won't.
- The first two paragraphs must state the most important information. There's some hope that users will actually read this material, though they'll probably read more of the first paragraph than the second.
- Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.
You may want to reconsider putting your most important bits and pieces on a RIGHT side bar, and at the bottom. Yes, some page down, some read down there...but not many. Another reason to have a good header image/with text.
Squint at the images of the heat maps on the link, you will see the F Shaped Pattern.
