F-Shaped Pattern For Reading Web Content

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F-Shaped Pattern For Reading Web Content

Excerpt:

Implications of the F Pattern

The F pattern's implications for Web design are clear and show the importance of following the guidelines for writing for the Web instead of repurposing print content:

  • Users won't read your text thoroughly in a word-by-word manner. Exhaustive reading is rare, especially when prospective customers are conducting their initial research to compile a shortlist of vendors. Yes, some people will read more, but most won't.
  • The first two paragraphs must state the most important information. There's some hope that users will actually read this material, though they'll probably read more of the first paragraph than the second.
  • Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.

See the article here

You may want to reconsider putting your most important bits and pieces on a RIGHT side bar, and at the bottom. Yes, some page down, some read down there...but not many. Another reason to have a good header image/with text.

Squint at the images of the heat maps on the link, you will see the F Shaped Pattern.

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Yes we discussed this a long time ago, but there are many new comers to this forum who might be able to see this for the first time. Especially those who have never ending lengths to their webpages, who are basically wasting their time putting so much "below the bar" or whatever we would call it.

I had someone do a full work up on our site, I did not ask, and in fact when you google it comes right on the first page! So I clicked and it told me my "SEO SCORE" and more insights.  These people call all the time and email offering me their valuable services. They only see a website worth anything if it has a link farm on it.

But when I saw that I thought it was worth sharing. Many may not realize these hot spots are there. Swirt does, which is why the ads are on the left side of this forum. Smiling

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I am working with a marketing guy from Edelman in DC and he was telling me all about their testing marketing images and ad with the visual check on the pupils.  Weird but works.

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That's great! I really like many blogger blogs I've seen more than the blog format I'm locked into with my WordPress theme, but I'm not about to make any changes right now. Too many irons in the fire already!!

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I just ran some updates and found that I can import and use blogger with wordpress. Wow, and so the two shall meet. I gave it access and now it is importing all blog articles to wordpress. I have three blogger blogs, so it brought them all in and asked me which one or ones I wanted to import.

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So true. I find myself doing this all the time, scanning, not reading in detail. I have taken to putting in boldface a couple of key words in each paragraph, hoping they will at least look at the most important two words in each paragraph.

I would never consider putting anything important in the right sidebar or at the bottom. That's no man's land! Smiling

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Did you note the date of this article?  This has been a basic principle from the get go. Anyone doing  websites should know this. It's what I have always said.

The eyes read left to right and the right sidebar is PRIME area. IF done right!  

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EmptyNest wrote:

...the right sidebar is PRIME area. IF done right!  

Well I suppose, perhaps for most people. But personally, the right sidebar is where the ads always appear on many pages so I've become trained over time to not look over there!

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But that is when doing a search. Not the case with a "real" web site.

I try to switch it up when I do websites and I am never thrilled with the sites I do with a left sidebar. Sometimes I keep it because it is what the client wants, but most times I find myself always drawn to the right sidebar Smiling

 

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EmptyNest wrote:

But that is when doing a search. Not the case with a "real" web site.

As I mentioned, perhaps for most people but not for me. I tend to ignore right sidebars on ALL websites. It's one of my few shortcomings Eye-wink

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