Using my blog...

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gillumhouse's picture
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05/22/2008

I am using my blog as an anniversary gift to my dear brother - as I also use it as a marketing tool I hope. I have a blog scheduled to post on the morning of their anniversary with a photo of them on the porch after the wedding. I have it scheduled to post at 4:30 AM which should be about 10:30 AM in Germany about the time they get up. My PR guy is also doing a Press Release about the Elopement Package. I figure if he sends it out, it will have a  better chance of being published than if I do it. Here is hoping.

(The bolt of tulle arrived yesterday!)

Hotel Propeller's picture
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Madeleine wrote:

Excellent idea. I removed almost all of the outgoing links to other websites from my pages. I wasn't getting anything in return from them. But I am going to go link to my blog posts of those same places.

It's considered good practice to interlink your website's pages whereas necessary. I wouldn't ditch linking to external sources completely though. As long as you think they're highly relevant and that you'd be providing value to the user for directing them to those pages on other sites, then do so. A better alternative would be create your own content based on those information from external sources but make sure yours would be better and isn't just a duplicate. That way, your visitors wouldn't have to leave your site. 

gillumhouse wrote:

I am going to copy/paste your post, save it, and also print it so I will see it hanging on the end of my nose - small office. I need reminders. Thank you for taking the time.

You're welcome. Smiling

Arkansawyer wrote:

I have my inn FB page linked to my Twitter acct. so all the tweets also show up on the FB page with no extra effort on my part. I'm the verbose type so the character limitation of Twitter really crowds me, but it would be perfect for just posting a brief mention and link to a longer post on the blog, and it gets posted to FB automatically.

I'm not sure if you're already familiar with or using it but I'd recommend using Buffer https://bufferapp.com/ to manage your posting activities on Facebook, Twitter and LinkedIn. A free account should be enough though you'll always have the option to upgrade in the future if things necessitate. It might take a little while to get used to it but once you're fully acquainted with the app, you'll really save a lot of time and energy. It basically helps you schedule your posts on all your accounts on different social media services as well as track how they're performing (potential reach, no. of clicks, etc.) so you'll know what kind of content your followers prefer the most. 

Of course, there's no replacement for actually joining the conversation with your audience. Take a few minutes everyday to browse the comments on your Facebook page or mentions on Twitter and leave replies if necessary. Doing so creates a personal connection between your business and your target demography. Smiling

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I don't think Maddie spoke correctly, she has plenty of outgoing links, I think she meant to directories and such. She knows the value of them. The higher ranked they are the better they are for us to link to, but not if it slows the page load down and no one sees them.

Just as bad as not sharing your own posts to me is when I find something really great and IT HAS NO SHARE buttons! So if you want people to share it, make it shareable!

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Madeleine's picture
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I have to figure out how to add the share button. Not all the templates have them.

BTW, I took out all the restaurant links, shopping links, etc. None of them were giving me any link love back. So, not sure now if I should rethink that policy.

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05/22/2008

Just get one of the add share link plugins. That's all you need to do.

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05/22/2008

I have found unless you specifically ask them for a link, they will not do it automatically. For most of my sites, I just view links to local businesses and attractions as benefits to the viewer of their site. I don't think it hurts to have them on there and if they don't reciprocate, it's no big deal. That is something I put on the site owner to do. I am not contacting businesses for reciprocal links. If they want them they will have to work at getting them.

Breakfast Diva's picture
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05/26/2009

I also link my FB & twitter together, but I have it the opposite way Arky has it. I've set it up so that any post on my FB biz page I do with a link, it will tweet it. My blog is set up to auto feed into FB, so from there it goes out to twitter.

Breakfast Diva's picture
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05/26/2009

Sooo, just last night I had an idea that I put into effect. I've been doing the blog series for my area of 101 things to do. I went onto my website activities page and instead of the links that go to different websites for the activities in the area, I've actually linked the activity to my blog post which tells information about that activity and also has links to the 'official' page that I used to link to.

I figured that would increase the clicks to my blog which will give me more google 'love' and hopefully increase my blog posts further up the organize list when someone is doing a google search for those activities.

We'll see if it helps!

Madeleine's picture
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09/29/2011

Excellent idea. I removed almost all of the outgoing links to other websites from my pages. I wasn't getting anything in return from them. But I am going to go link to my blog posts of those same places.

Arks's picture
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05/22/2010

It DOES help, Propeller! Thanks!

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Hotel Propeller's picture
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That's a good start. Here are a few tips to help you get the word out about your blog posts: 

  • If you're keeping a Facebook page, share a link to the blog post there. People who've liked your page will likely see what you've posted. 
     
  • If you have a Twitter account, post a tweet with a link to the blog post. If possible, mention the people you've written about e.g. @YourBrothersTwitterHandle and @HisWifesTwitterHandle. This way, not only your followers will get the chance to read your tweet, but those who are following the people you've mentioned as well. Same approach works for Google+ as well. 
     
  • You can also make use of https://www.stumbleupon.com/ to share your blog post with other stumblers. If tagged right, you might even get the attention of individuals particularly interested in weddings, getaways, retreats, vacations, b&bs and more. 
     
  • If you have an email list, perhaps of previous and/or loyal customers and blog subscribers, you can send them out emails about the new blog post. Make sure you'll be wording in a more personal way so it doesn't read spammy. http://mailchimp.com/ is a great choice for running email campaigns. 

Hope that helps!

gillumhouse's picture
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05/22/2008

Thank you. I will have to try to remember to start tweeting - I have an account, just forget to do it. I have posted and shared the links to the TV spot and an article in my State's version of the Wa ll Str eet Jou rnal on FB.  I am going to copy/paste your post, save it, and also print it so I will see it hanging on the end of my nose - small office. I need reminders. Thank you for taking the time.

Arks's picture
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05/22/2010

gillumhouse wrote:

Thank you. I will have to try to remember to start tweeting - I have an account, just forget to do it.

I have my inn FB page linked to my Twitter acct. so all the tweets also show up on the FB page with no extra effort on my part. I'm the verbose type so the character limitation of Twitter really crowds me, but it would be perfect for just posting a brief mention and link to a longer post on the blog, and it gets posted to FB automatically.

gillumhouse's picture
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05/22/2008

I am sorry, I thought I had put in the date - May 29 - their 1st anniversary

Iris's picture
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06/08/2009

Has your blog posted yet?

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