Best Click Days-Times

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gillumhouse's picture
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This was on Trip Info today:

http://www.tripinfo.com/ITM/Articles2013/ITM5691.html

gillumhouse's picture
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Per my stats program simple enough for me to understand - I get more traffic on Monday with Tuesday & Wednesday close behind. I get the most page views on Monday, the most page views per visitor on Saturday & Sunday, and the biggest bounce rate on Saturday.

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Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p.  Sundays are next and primarily in the late afternoon to evening. 

Madeleine's picture
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copperhead wrote:

Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p.  Sundays are next and primarily in the late afternoon to evening. 

Which report is that?

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Not on GA right now - well let me go look:

Traffic sources; advertising, then AdWords

Madeleine's picture
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copperhead wrote:

Not on GA right now - well let me go look:

Traffic sources; advertising, then AdWords

Sorry, I just realized that was PayPerClick. I thought I had found something in GA that allowed me to look at stats by day of week/hour. I can't find it for something that's not an ad.

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copperhead wrote:

Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p.  Sundays are next and primarily in the late afternoon to evening. 

Mondays. Strange. I know the airlines charge more for tickets booked on weekends because that's when people have time to search and book flights. Tickets are always cheaper during daytime, mid-week. I NEVER buy tickets on weekends.

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Arkansawyer wrote:

copperhead wrote:

Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p.  Sundays are next and primarily in the late afternoon to evening. 

Mondays. Strange. I know the airlines charge more for tickets booked on weekends because that's when people have time to search and book flights. Tickets are always cheaper during daytime, mid-week. I NEVER buy tickets on weekends.

But most of my bookings are Tuesdays and Thursdays.  Search on Monday at work, discuss with other half Monday night then book on Tuesday or think on it a couple nights more and book Thursday.   That is my theory.

Madeleine's picture
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OK, tested this out today even tho my experience shows this chart isn't necessarily true.

So, how'd it work out? Email newsletter opens plummeted. By 50%. Generally on the day I send the email most of the people who are going to open it do so by 6 PM. I never find Friday to be a good day, too many people use work emails and they're already gone. I sent it at the same time I usually send it, just changed the day of the week.

So, it may depend on who is sending the email what day is the best day for opens.

I should add, tho, that I did get 2 future reservations this afternoon from guests who DID open the email.

Arks's picture
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Madeleine wrote:

my experience shows this chart isn't necessarily true...Email newsletter opens plummeted.

The chart in the article is about clicks on web ads. I don't guess it translates to behavior with e-mailed newsletters.

Wonder why more people click web ads on Fridays, and on their lunch hour. Perhaps something to do with making weekend plans.

Madeleine's picture
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Ah, missed that part. Must have gone into it thinking it was about email and never paid attention.

So, yes, in that case, probably weekend planning or just goofing at work.

I will say the lunch time thing is when I plan for the email to arrive...that part works for the newsletter. But not Friday.

gillumhouse's picture
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I am an admitted numbnutz on this stuff. I thought it may make sense to you gurus who know what you are doing. I figured it is like most everything else on the Internet - someone's opinion or it worked for someone.

Glad you got 2 reservations from it when testing the theory. It was not a total loss.

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