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OK, tested this out today even tho my experience shows this chart isn't necessarily true.
So, how'd it work out? Email newsletter opens plummeted. By 50%. Generally on the day I send the email most of the people who are going to open it do so by 6 PM. I never find Friday to be a good day, too many people use work emails and they're already gone. I sent it at the same time I usually send it, just changed the day of the week.
So, it may depend on who is sending the email what day is the best day for opens.
I should add, tho, that I did get 2 future reservations this afternoon from guests who DID open the email.
 
Madeleine said:
OK, tested this out today even tho my experience shows this chart isn't necessarily true.
So, how'd it work out? Email newsletter opens plummeted. By 50%. Generally on the day I send the email most of the people who are going to open it do so by 6 PM. I never find Friday to be a good day, too many people use work emails and they're already gone. I sent it at the same time I usually send it, just changed the day of the week.
So, it may depend on who is sending the email what day is the best day for opens.
I should add, tho, that I did get 2 future reservations this afternoon from guests who DID open the email..
Click to expand...
I am an admitted numbnutz on this stuff. I thought it may make sense to you gurus who know what you are doing. I figured it is like most everything else on the Internet - someone's opinion or it worked for someone.
Glad you got 2 reservations from it when testing the theory. It was not a total loss.
 
Madeleine said:
OK, tested this out today even tho my experience shows this chart isn't necessarily true.
So, how'd it work out? Email newsletter opens plummeted. By 50%. Generally on the day I send the email most of the people who are going to open it do so by 6 PM. I never find Friday to be a good day, too many people use work emails and they're already gone. I sent it at the same time I usually send it, just changed the day of the week.
So, it may depend on who is sending the email what day is the best day for opens.
I should add, tho, that I did get 2 future reservations this afternoon from guests who DID open the email..
Click to expand...
Madeleine said:
my experience shows this chart isn't necessarily true...Email newsletter opens plummeted.
Click to expand...
The chart in the article is about clicks on web ads. I don't guess it translates to behavior with e-mailed newsletters.
Wonder why more people click web ads on Fridays, and on their lunch hour. Perhaps something to do with making weekend plans.
 
Arkansawyer said:
Madeleine said:
OK, tested this out today even tho my experience shows this chart isn't necessarily true.
So, how'd it work out? Email newsletter opens plummeted. By 50%. Generally on the day I send the email most of the people who are going to open it do so by 6 PM. I never find Friday to be a good day, too many people use work emails and they're already gone. I sent it at the same time I usually send it, just changed the day of the week.
So, it may depend on who is sending the email what day is the best day for opens.
I should add, tho, that I did get 2 future reservations this afternoon from guests who DID open the email..
Click to expand...
Madeleine said:
my experience shows this chart isn't necessarily true...Email newsletter opens plummeted.
Click to expand...
The chart in the article is about clicks on web ads. I don't guess it translates to behavior with e-mailed newsletters.
Wonder why more people click web ads on Fridays, and on their lunch hour. Perhaps something to do with making weekend plans.
.
Click to expand...
Ah, missed that part. Must have gone into it thinking it was about email and never paid attention.
So, yes, in that case, probably weekend planning or just goofing at work.
I will say the lunch time thing is when I plan for the email to arrive...that part works for the newsletter. But not Friday.
 
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening.
 
copperhead said:
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening..
Click to expand...
copperhead said:
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening.
Click to expand...
Mondays. Strange. I know the airlines charge more for tickets booked on weekends because that's when people have time to search and book flights. Tickets are always cheaper during daytime, mid-week. I NEVER buy tickets on weekends.
 
Per my stats program simple enough for me to understand - I get more traffic on Monday with Tuesday & Wednesday close behind. I get the most page views on Monday, the most page views per visitor on Saturday & Sunday, and the biggest bounce rate on Saturday.
 
copperhead said:
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening..
Click to expand...
copperhead said:
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening.
Click to expand...
Which report is that?
 
Madeleine said:
copperhead said:
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening..
Click to expand...
copperhead said:
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening.
Click to expand...
Which report is that?
.
Click to expand...
Not on GA right now - well let me go look:
Traffic sources; advertising, then AdWords
 
Arkansawyer said:
copperhead said:
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening..
Click to expand...
copperhead said:
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening.
Click to expand...
Mondays. Strange. I know the airlines charge more for tickets booked on weekends because that's when people have time to search and book flights. Tickets are always cheaper during daytime, mid-week. I NEVER buy tickets on weekends.
.
Click to expand...
Arkansawyer said:
copperhead said:
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening.
Click to expand...
Mondays. Strange. I know the airlines charge more for tickets booked on weekends because that's when people have time to search and book flights. Tickets are always cheaper during daytime, mid-week. I NEVER buy tickets on weekends.
Click to expand...
But most of my bookings are Tuesdays and Thursdays. Search on Monday at work, discuss with other half Monday night then book on Tuesday or think on it a couple nights more and book Thursday. That is my theory.
 
copperhead said:
Madeleine said:
copperhead said:
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening..
Click to expand...
copperhead said:
Just looked at my PPC through GA and for the last 2 months the largest # of click thrus are on Mondays between 11a & 2p. Sundays are next and primarily in the late afternoon to evening.
Click to expand...
Which report is that?
.
Click to expand...
Not on GA right now - well let me go look:
Traffic sources; advertising, then AdWords
.
Click to expand...
copperhead said:
Not on GA right now - well let me go look:
Traffic sources; advertising, then AdWords
Click to expand...
Sorry, I just realized that was PayPerClick. I thought I had found something in GA that allowed me to look at stats by day of week/hour. I can't find it for something that's not an ad.
 

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