5 words that describe your business are ?

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Mary at Bridgewater Inn and Cottage

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5 words that describe your business, but no more than 2 per item.
Mine are = 1.Cottages 2.Room Service 3.King beds 4. In town 5. Multiple amenities.
How would you describe your business ?
 
Large suites ...2 kinds of service... 3 fantastic breakfast ... 4 fit for a Queen/ King.... 5 Wonderful views.
Now that is a tough question.
 
Business, vs inn, vs ...hm that is difficult. I saw this on a blog recently and considered making it a challenge, as we should be able to spew these out immediately, and if we don't, well we need to! But I fell short and couldn't be concise enough myself!
 
This is a lot harder than I first thought.
  1. Overlooking LochNess
  2. Modern
  3. Rural
  4. Peaceful
  5. little extras
 
I am curious to see how WE describe in 5 words compared to our guests.
HJ your Modern and Rural throws me. I know this is a battle you have so I thought I would bring it up, again. Sorry (
embaressed_smile.gif
)
Here a home like yours would be called "Contemporary" that probably doesn't help.
 
  1. BREAKFAST
  2. COFFEE
  3. comfort
  4. concierge
  5. wifi
These are the 5 words (5 words does not include modifiers) that would be important to the guest
 
for HJ from my eyes:
  1. Scenic
  2. Comfortable
  3. Legendary Location and view
  4. Creative
  5. Relaxing
Never having been to HJ's these are the things that jump out at me. I need one for the gardens though...I see the gardens as a big appeal to me personally. abloom, flowering, garden-esque, expressive, hm...
 
Our Business:
1. Views
2. Relaxing
3. Families
4. Boating
5. Timeless
Our Accommodations:
1. Cottages
2. Rustic
3. Waterfront
4. Private
5. Full Kitchens
 
Always easier said than done:
1. Relaxing
2. Breakfast
3. Comfort
4. Sanctuary
5. Close to everything yet worlds apart
 
1 Conveniently Downtown
2 Clean
3 Historic
4 Friendly
5 Comfortable and Relaxing
(now I wonder if there will be a second analysis about what order the words were put in haha)
 
1. Private suites
2. Gourmet Breakfast
3. Convenient location
4. Gracious hospitality
5. Overlooking the Atlantic
 
Casual
Comfortable
Welcoming
Dog-Friendly
Family-Friendly
nb: Those five words (all right, seven if you don't count the hyphenations) were part of our original marketing plan before we opened the Lodge. The first three are part of every marketing piece we put out. They are intended to counteract the perception of B&Bs as chintz 'n' lace 'n' chocolates on the pillows places.

I'm actually surprised at the earlier comments on this thread about how hard this exercise was. Really? You haven't thought long and hard about what the distinctives of your business are? You have trouble rattling off five things that set you apart from your competitors? You haven't figured out why people choose to stay with you?

The secret of this exercise (and I didn't set it, Mary did) is to think about your place like a guest/consumer, and not as an innkeeper. Forget about all the stuff that impress *you* about your business, start paying attention to the things that guests latch onto.
Realize, also, that your marketing efforts will always be a filter in addition to making you attractive. You can't make everybody happy, so it's a good exercise to figure out who you want to make happy.
--Tom
 
I think
(1) Clean
(2) comfortable
(3) convenient
(4) parking
(5) Breakfast
 
HighMountainLodge said:
Casual
Comfortable
Welcoming
Dog-Friendly
Family-Friendly
nb: Those five words (all right, seven if you don't count the hyphenations) were part of our original marketing plan before we opened the Lodge. The first three are part of every marketing piece we put out. They are intended to counteract the perception of B&Bs as chintz 'n' lace 'n' chocolates on the pillows places.

I'm actually surprised at the earlier comments on this thread about how hard this exercise was. Really? You haven't thought long and hard about what the distinctives of your business are? You have trouble rattling off five things that set you apart from your competitors? You haven't figured out why people choose to stay with you?

The secret of this exercise (and I didn't set it, Mary did) is to think about your place like a guest/consumer, and not as an innkeeper. Forget about all the stuff that impress *you* about your business, start paying attention to the things that guests latch onto.
Realize, also, that your marketing efforts will always be a filter in addition to making you attractive. You can't make everybody happy, so it's a good exercise to figure out who you want to make happy.
--Tom.
Click to expand...
I think the "difficulty" comes in trying to narrow things down to five individual words -- not five phrases or five sentences or five paragraphs.
 
Harborfields said:
HighMountainLodge said:
Casual
Comfortable
Welcoming
Dog-Friendly
Family-Friendly
nb: Those five words (all right, seven if you don't count the hyphenations) were part of our original marketing plan before we opened the Lodge. The first three are part of every marketing piece we put out. They are intended to counteract the perception of B&Bs as chintz 'n' lace 'n' chocolates on the pillows places.

I'm actually surprised at the earlier comments on this thread about how hard this exercise was. Really? You haven't thought long and hard about what the distinctives of your business are? You have trouble rattling off five things that set you apart from your competitors? You haven't figured out why people choose to stay with you?

The secret of this exercise (and I didn't set it, Mary did) is to think about your place like a guest/consumer, and not as an innkeeper. Forget about all the stuff that impress *you* about your business, start paying attention to the things that guests latch onto.
Realize, also, that your marketing efforts will always be a filter in addition to making you attractive. You can't make everybody happy, so it's a good exercise to figure out who you want to make happy.
--Tom.
Click to expand...
I think the "difficulty" comes in trying to narrow things down to five individual words -- not five phrases or five sentences or five paragraphs.
.
Click to expand...
Harborfields said:
I think the "difficulty" comes in trying to narrow things down to five individual words -- not five phrases or five sentences or five paragraphs.
Click to expand...
Thank you!
Yes that is the difficulty.
Here is an innfo-graphic I made last year on our site. A bunch of one word descriptions, etc.
 
Joey Bloggs said:
Harborfields said:
HighMountainLodge said:
Casual
Comfortable
Welcoming
Dog-Friendly
Family-Friendly
nb: Those five words (all right, seven if you don't count the hyphenations) were part of our original marketing plan before we opened the Lodge. The first three are part of every marketing piece we put out. They are intended to counteract the perception of B&Bs as chintz 'n' lace 'n' chocolates on the pillows places.

I'm actually surprised at the earlier comments on this thread about how hard this exercise was. Really? You haven't thought long and hard about what the distinctives of your business are? You have trouble rattling off five things that set you apart from your competitors? You haven't figured out why people choose to stay with you?

The secret of this exercise (and I didn't set it, Mary did) is to think about your place like a guest/consumer, and not as an innkeeper. Forget about all the stuff that impress *you* about your business, start paying attention to the things that guests latch onto.
Realize, also, that your marketing efforts will always be a filter in addition to making you attractive. You can't make everybody happy, so it's a good exercise to figure out who you want to make happy.
--Tom.
Click to expand...
I think the "difficulty" comes in trying to narrow things down to five individual words -- not five phrases or five sentences or five paragraphs.
.
Click to expand...
Harborfields said:
I think the "difficulty" comes in trying to narrow things down to five individual words -- not five phrases or five sentences or five paragraphs.
Click to expand...
Thank you!
Yes that is the difficulty.
Here is an innfo-graphic I made last year on our site. A bunch of one word descriptions, etc.
.
Click to expand...
"INN"GENIOUS!
heart.gif

 

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