The ultimate goal of an article like this one which was posted in a general interest newspaper is to attract new guests - those who may not be familiar with your property or B&B's in general. The three B&B's mentioned in the article are trying to attract a specific type of guest - GenX-ers and GenY-ers who are more likely to have a lot of misconceptions about B&B's. They're counteracting those myths by stating them and telling readers how your property is different from their perceptions..
Most of our issues with articles that state 'we're not like those (fill in the blank) B&B's' is that most of the articles are taking a pot shot at B&B's that are like that. Simply state what you offer, what your decor IS rather than ISN'T and go from there.
To obliquely state or infer that 'lace and frills' is 'bad' and we are 'good' makes other choices, whether the inngoer would like that or not, seem like the inngoer is a fool to choose them.
It's always better to state your case without running down another type of business model. There is room for all of us in this biz without demonizing someone else's choice of how to run their biz. The owners of the properties need only state what they are.
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