Marketing 101: The race to the bottom
However, small business owners tend to just lower their fees (or prices), as a way to make more sales or attract more clients. They then find competitors do the same (see below) and the race to the bottom (the lowest price) begins. This small business scenario, is what today’s post is all about.
What does the winner get as their prize?
read the article to find out!
However, small business owners tend to just lower their fees (or prices), as a way to make more sales or attract more clients. They then find competitors do the same (see below) and the race to the bottom (the lowest price) begins. This small business scenario, is what today’s post is all about.
What does the winner get as their prize?
read the article to find out!