What do you lable the 'cheap' rooms?

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TheBeachHouse's picture
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People have commented that they want rates on the brochure.  We added rates for all rooms, but realized it took up too much space and is too much detail.  So we want to publish just the rates.  We have two rates - one for the more desirable rooms and one for the less desirable.

example - 4 premium rooms - $150 night

2 cheap rooms - $100 night.

So we have lots of words for the more desirable rooms - premium, deluxe, superior, first-class.

What do you call the cheap rooms?   standard?   economy?   small?   noisy?  jk.

Looking for ideas.

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Generic's picture
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How about labelling them as "Aspiring to be a better room"

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However you do it, if you do put prices on a brochure or rack card, be sure to also somehow date the piece. Then if somebody comes with an old brochure, you can point out that those were your 2014 rates (as stated on the brochure) and give them a copy of your new 2016 rack card...

You also want to think about how many you print -- and HOW you print it (e.g. copier vs. offset): can you quickly and easily get another 10 or 100 pieces printed if you need them? so print-on-demand vs. stockpiling...

ETA: I do think it is useful to somehow give your readers an idea of your price range, so they can get a sense of whether you are in their budget or not.

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TheBeachHouse's picture
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Harborfields wrote:

However you do it, if you do put prices on a brochure or rack card, be sure to also somehow date the piece. Then if somebody comes with an old brochure, you can point out that those were your 2014 rates (as stated on the brochure) and give them a copy of your new 2016 rack card...

You also want to think about how many you print -- and HOW you print it (e.g. copier vs. offset): can you quickly and easily get another 10 or 100 pieces printed if you need them? so print-on-demand vs. stockpiling...

ETA: I do think it is useful to somehow give your readers an idea of your price range, so they can get a sense of whether you are in their budget or not.

Very good idea.   Or add, "Rates subject to change."

seashanty's picture
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 i recommend rack cards definitely over brochures.  who is asking that the rates be on the cards? 

 i have no problem with something like classic rooms and deluxe rooms ...

 if you really want to put rates on the cards, how about those peelable labels with $100 etc. so you can change them when you change your rates?   you know someone is still bound to come to you with an old card and say 'your card (or brochure) says this much for a room'

TheBeachHouse's picture
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seashanty wrote:

 i recommend rack cards definitely over brochures.  who is asking that the rates be on the cards? 

 i have no problem with something like classic rooms and deluxe rooms ...

 if you really want to put rates on the cards, how about those peelable labels with $100 etc. so you can change them when you change your rates?   you know someone is still bound to come to you with an old card and say 'your card (or brochure) says this much for a room'

We had an open house as part of a holiday town event last week.  Several people took the brochure, opened it and remarked, Oh, I love that you publish your rates!  I hate it when they don't tell you.   Or similar remarks.  Which pretty much echo my own feelings. When I am shopping and see something I like with no price tag, I move on.  I like to know the price. 

I hear everyone who says prices change.   Good input.  Thank you.   I personally don't like the cards with only pictures and no information.   We supply both.  Pretty pictures, relaxing, calming text, and the info you need.  

Thanks for the input.  I really do listen to everyone who is kind.

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You can get all the information you need on a really nice rackcard. Just go to VISTA print to see some samples. But http://gotprint.net/ has the best rate for printing them.

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whats different now is you can print them in much smaller batches - ie we do them in batches of 100 so aren't stuck with them if I decide to change something or update photo's etc

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camberleyhotelharrogate@yahoo.co.uk wrote:

whats different now is you can print them in much smaller batches - ie we do them in batches of 100 so aren't stuck with them if I decide to change something or update photo's etc

yes! We need to say that, right on Cambs! Don't poring 3000! You can print 250... Use the link Empty Nest suggested. Smiling

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Joey Camb's picture
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this is the mistake the PO's made must have ordered 5000 at least! we were still giving them away 2 year after we came here! boxes and boxes! pictures were terrible and looked nothing like the rooms - we were doing anything to get rid of them (ie costers etc lol) they were so old they didn't have the web site on or email address! had to put on a sticker with it on! - don't make the same mistake! - plus its storing them all!

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Sorry..peelable labels would look so tacky. . . like using old ones rather than new.

Arks's picture
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How about Coach and Business Class Eye-wink

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TheBeachHouse's picture
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Arks wrote:

How about Coach and Business Class Eye-wink

Smiling

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I still vote for nothing. No distinction, just list a rate range and be done with it if you must put something.

Joey Camb's picture
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We use standard and superior - people previous to us used Executive as we have a lot of business travellers - however I refuse to use that word as its a nonsense, what does executive really mean? ie I would assume it would mean super kitted out for the business traveller which it wasn't.

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If you must, leave the space blank...

Then stamp on the seasons rates, or for that year.

OnTheShore's picture
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FWIW, we still have a tri-fold brochure (in color), with pricing on a separate 1/3-page insert (black and white, one-sided), which we can update as needed. We have a stockpile of the brochures, but produce the inserts only in more limited numbers.

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Once upon a time brochures were the only way to provide your information.  Now even some State Welcome centers have WiFi or at least digital kiosk stations to check out accommodations.

So create a 2 sided rack card that will not age itself.  Provide details that will also serve to last for several years.  All you need is to provide enough to hook them into going to your website for more info. 

For other purposes, use standard for your more basic rooms as it is a industry standard wording.  Do not use words that downplay what you have (i.e. cheap, basic, economy,...) as for some $100 is not cheap!   
 

TheBeachHouse's picture
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There are still a lot of paper people.  We have people drive up to the visitors' center and ask if there are places to stay.   The brochure is handy there.   It also sits at several restaurants, the Chamber of Commerce, grocery stores in the area and at a highway rest stop.

We had dozens of people take one at the open house on Sunday.  And many commented, "so glad you have your rates in here.  most people don't."

My question was how to simplify publishing rates.  At this point, I'm leaning toward, "premium rooms, $xxx in season, $xxx off season.   Standard rooms $xxx in season, $xxx off season.  All rooms have ocean views.   Continental breakfast included." 

Madeleine's picture
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Is there a difference in view? Example: Ocean view rooms $x. Garden view rooms $y.

I hate 'premium' and 'standard' and 'deluxe' and all of those words because I always think of standard as being cheap. Plus, there is no industry standard for using those words. Your 'standard' is someone else's 'deluxe' because it's all relative to the place.

So, if you can figure out different wording it would set you apart. Of course people are going to still ask what's the difference in the room other than the price! Which is why you could use descriptive words to your advantage.

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TheBeachHouse's picture
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Madeleine wrote:

Is there a difference in view? Example: Ocean view rooms $x. Garden view rooms $y.

I hate 'premium' and 'standard' and 'deluxe' and all of those words because I always think of standard as being cheap. Plus, there is no industry standard for using those words. Your 'standard' is someone else's 'deluxe' because it's all relative to the place.

So, if you can figure out different wording it would set you apart. Of course people are going to still ask what's the difference in the room other than the price! Which is why you could use descriptive words to your advantage.

No.  All rooms have ocean views.  And it's not the bed size either.  That would be easier.

I agree about the words.   Reason for my question.   Interesting discussion, though.  

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 I don't label the rates by the type of room because it doesn't matter. Just the seasonal rate. It's really more so guests can self-select out because $155 is too much. The guest who wants to argue to pay $155 for the $205 room is going to argue whether the room is a 'standard' or a 'deluxe'. They just will because that's who they are.

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I think 99% of us think you are wasting effort and money on a brochure. You can put the same info on a rack card and that is much more cost efficient.  I would not put in or off season. Just do the RATE RANGE and make it easy on yourself.  Really....brochures are OUT!!!

And if you are looking for great prices on rackcards..go to GOTPRINT.net  the best around.

Arks's picture
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You might also look at how the cruise ships categorize their differently-priced cabins.

Generic's picture
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QBSB, KBSB, QBPB. That's it. The type of bed and bath.

Madeleine's picture
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We have a range on the brochures. And it is a WIDE range to cover many years of using the brochures. The rates are

High season: $150-$250 (nothing is $250!)

Quiet season: $130-$200 (nothing is $200!)

So I don't mention the room size at all.

No matter what you put the guest will always want the lowest amount shown. ie - $130 for the largest room in July. I have them to hand out to lookers who are in town staying elsewhere. Something in hand makes sure they remember the name! We also have them in info centers.

As EN says, make it a rack card, 2 sided. A brochure in the sense of a 6 sided trifold isn't necessary and you can get really sharp looking rack cards.

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We do exactly the same thing...range of rates, adding $25 on the printed rack card to our highest rate.  For a very busy weekend in summer we would the highest rack card rate for a stay that is less than the minimum stay.  Eventually, the highest rate becomes a reality for our regular rates so we can continue to use the rack cards over many years, saving us on printing costs.

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Arks's picture
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I agree completely with EmptyNest. I only put rates on my website, so when I need to change them, I only have the one place to update. Putting rates in print means the whole print job needs to be thrown out and new ones printed. You could mark out the old rate on the brochures, but that looks horrible. And old copies that still lie around will have outdated rates and people won't like that.

The whole purpose of advertising, business cards, and rack cards is to drive people to your website to get all the details.

Yes, brochures are out. Rack cards are the way to go. Just enough info to get them interested, and to the website.

And I try to avoid making big changes just because a handful of people mention them. Those who want to see rates in the brochure will be fine. When the rates aren't there, they'll go to the website if they're really interested.

And finally, to answer your question, I'd call the cheaper rooms "Standard Rooms".

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Do not put rates on your brochure! It will date them and then you will need to reproduce when your rates change. Just say "see website for rates."  Who cares what "people" whoever they are say. It is your money paying for them. Oh, And why a brochure???? Waste of time. A rackcard is all you need..REALLY!!!

TheBeachHouse's picture
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thank you for your      suggestion.

gillumhouse's picture
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Honestly, I am as cheap as they come. "People" will have all sorts of answers for you. Look at them and what they are saying. Is the person who says they want to see the rates a person who will actually book with you or anyone else from a brochure OR a rack card? Is it someone who is IN business who would know marketing and/or costs?

if both of my questions are yes and pertain to the person(s) wanting rates, then post them on a rack card. A rack card geared to make them want to know more - to want to come there. You have so much more info on your web site. Rack cards are teasers to get them to you web site.

i have never posted rates because I make upgrades that change prices and some have high/low season or week day/weekend rates. Your web site is where you post the prices EVERYWHERE!!!

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