Marketing by answering the questions

14 replies [Last post]
muirford's picture
Offline
Joined:
05/22/2008

This article is about the guy who was the opening keynote speaker at the PAII conference today - he was fabulous. There is a free marketing strategy book on his website for anyone who wants it. Yes he builds pools - trust me, what he had to say was relevant. 

Blog article /http://boss.blogs.nytimes.com/2013/02/27/is-answering-your-customers-questions-the-best-marketing-strategy/

__________________

Jeanne

There are no rules, just follow your heart. ~ Robin Williams

 

Offline
Joined:
10/07/2008

You can create a free blog from my blog (go to the upper right hand corner to create blog) and just fool around with it to get the hang if you want to. You don't have to publish it or you can, and just see how to work your way around it and fiddle a bit.

Or Beachie, email me and I can add you to the http://innteractiveinns.blogspot.com/ blog as a write, and you can write your first blog article there, with links back to your website. You can share your write up or upcoming season or new kitchen or great reviews, or whatever you want!

 

 

__________________

Gluten free is never free. - Joey Bloggs

 

TheBeachHouse's picture
Offline
Joined:
06/24/2013

Joey Bloggs wrote:

You can create a free blog from my blog (go to the upper right hand corner to create blog) and just fool around with it to get the hang if you want to. You don't have to publish it or you can, and just see how to work your way around it and fiddle a bit.

Or Beachie, email me and I can add you to the http://innteractiveinns.blogspot.com/ blog as a write, and you can write your first blog article there, with links back to your website. You can share your write up or upcoming season or new kitchen or great reviews, or whatever you want!

 

 

 

Thanks.

The kid (my nephew lives with us and manages our website.   He is also our landscaper.)   Anyway, the kid is setting up a blog for me.   Can't wait to get started!

__________________

TBH

 

Breakfast Diva's picture
Offline
Joined:
05/26/2009

Beachie, if you're not using a wordpress website, you can start a free blog on blogger. You'll want to set it up (can be done after you get the settings and styles you want) so that your url reads: http://blog.nameofyourwebsite.com

If you set it up the proper way, each post will be counted as a page of your website and's  google will give your website more weight as an authoritative source of information.

If you create your blog on blogger and can't figure out how to change the domain name, your website designer can do it for a very small charge. It's definitely worth it!

Here's a couple of links that will help you.

Starting a blog

Custom domain

TheBeachHouse's picture
Offline
Joined:
06/24/2013

Breakfast Diva wrote:

Beachie, if you're not using a wordpress website, you can start a free blog on blogger. You'll want to set it up (can be done after you get the settings and styles you want) so that your url reads: http://blog.nameofyourwebsite.com

If you set it up the proper way, each post will be counted as a page of your website and's  google will give your website more weight as an authoritative source of information.

If you create your blog on blogger and can't figure out how to change the domain name, your website designer can do it for a very small charge. It's definitely worth it!

Here's a couple of links that will help you.

Starting a blog

Custom domain

 

thank you.

TheBeachHouse's picture
Offline
Joined:
06/24/2013

Our most recent review mentioned that they were worried the hosts would hover, but they (we) simply checked on them and left them alone.  

Frankly, for us, that kind of guest is win/win.  We like our own privacy as well.

I suspect our PO was a bit of a hoverer.  

Offline
Joined:
10/07/2008

TheBeachHouse wrote:

Our most recent review mentioned that they were worried the hosts would hover, but they (we) simply checked on them and left them alone.  

Frankly, for us, that kind of guest is win/win.  We like our own privacy as well.

I suspect our PO was a bit of a hoverer.  

There ya go, blog article.

Come to the beach and do your thang!

TheBeachHouse's picture
Offline
Joined:
06/24/2013

Joey Bloggs wrote:

TheBeachHouse wrote:

Our most recent review mentioned that they were worried the hosts would hover, but they (we) simply checked on them and left them alone.  

Frankly, for us, that kind of guest is win/win.  We like our own privacy as well.

I suspect our PO was a bit of a hoverer.  

There ya go, blog article.

Come to the beach and do your thang!

 

ok, fine.   I love to hear (read) myself talk.  You've convinced me.  Do you attach your blog to your website?   Is it a blogspot.com thing?  How do you organize it?

We do have some stories in that we're doing a lot of work.  And the guests are interesting.  And I like the idea of taking the reviews and pulling a concept from them and elaborating.  

 

Offline
Joined:
05/22/2008

You should have a blog just incorporated into your website. Are you using WoRDPRESS?  Just create a blog page and start posting away. I have been using a simple share plugin that you just click and adds it to facebook for you.  EASY!

I just shared the info from JB's link with my web clients. One said..huh?  Another got motivated to do it too. Good luck

Offline
Joined:
10/07/2008

In a similar thread, from the other article shared today I wrote a blog article "Perceptions of bed and breakfasts" 

I didn't call the misperceptions or misconceptions, as there are those B&B's who do have shared baths and stuffed bunnies all over the beds, who do have curfews and hovering innkeepers.

I can only share what we do here, and clear that up. Sharing what our first time B&B goers proclaim when they stay with us! 

I wish those aspiring innkeepers would see the stigma and negative image B&B's have with those things mentioned and not set out from the get-go to OPEN backwards, but forwards! 

In other words, those things may have been a thing of the past but people expect a different B&B in this country now, they expect WIFI throughout, they expect private baths, and more.

I have it set to post April 12 if you follow our blog

Offline
Joined:
03/11/2009

Muirford....... I am here also at PAII and  heard him. As I said to another innkeeper "if you were not moved by him your dead". We Virginia innkeepers got together and ate dinner Monday night at 1883 restaurant downtown, private room and a huge round table for 11 of us + great food & serves . Got  some spa weave Japanese style robes in white at $25.00 each . Great experience in all ! Next month is the BBAV conference in Richmond.........Mary

__________________

Mary in Virginia

 

Joey Camb's picture
Offline
Joined:
04/02/2010

someone once said or I read it somewhere - marketing is not about listing features! its about solving problems ie

Is your wife mad at you? how about a nice weekend away?

Are you tired and could do with a break? how about a nice weekend away?

not we have lovely grounds - its we have lovely ground where you can walk and relax and feel refreshed before you have to head back to the big city.

Not we have comfy beds - we have X beds because we believe your comfort and good nights sleep are important to the enjoyment of your stay

 

and so on

__________________

Don't mess with me today or I will kill you!!!!

 

Offline
Joined:
10/07/2008

I love you Muirford!

Q. What do you say to business owners who say they don’t know what to blog about?

A. That’s the dumbest thing I ever heard, and I hear it a lot. What they should be doing is just listening to every single question they get and answering it. In my consulting business the first thing we do is brainstorm what questions the company gets on a regular basis. I’ve never had a company come up with less than 100 questions in 30 minutes.

This is what I did today! "Where are the trails!" Even though I have answered this before I answered it again. Smiling

and he uses a couple of my favorite words TRANSPARENCY - this is one area that innkeepers seem to hate, they like to hide behind their invisible innkeeper veil, meanwhile strangers sleep in their beds! cool and BOLDNESSm\, er CUT THE FLUFF as we are now saying round here. Smiling

Madeleine's picture
Offline
Joined:
09/29/2011

And there you go! Answer the questions while the guest is still looking.

__________________

Everyday, for good or ill, we intersect with some else's story and become a part of it.

 

Offline
Joined:
10/07/2008

Thank you for thinking of us Muirford. 

and it doesn't hurt that he is good lookin'...just saying... cool

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.