Copperhead
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This is an excerpt from Rodger Brooks weekly email:
In 2012 the Center for Marketing Technology at Bentley, University in Waltham, Massachusetts conducted a research study to answer the question about the need for printed materials. What they found:
How people gathered info in Planning a trip:
57% - The Internet
48% - Word of mouth – recommendations from friends & relatives
32% - Printed brochures
25% - Maps or guides
15% - Mobile apps
8% - Billboards, signage & advertising
But during the trip additional decisions were made as follows:
81% from locally distributed brochures
70% - Internet
66% - Friends, relatives
63% - Maps or guides
34% - Mobile apps
31% - Billboards, signage and advertising
If you would like to receive these very interesting and thought provoking FREE emails visit his site
In 2012 the Center for Marketing Technology at Bentley, University in Waltham, Massachusetts conducted a research study to answer the question about the need for printed materials. What they found:
How people gathered info in Planning a trip:
57% - The Internet
48% - Word of mouth – recommendations from friends & relatives
32% - Printed brochures
25% - Maps or guides
15% - Mobile apps
8% - Billboards, signage & advertising
But during the trip additional decisions were made as follows:
81% from locally distributed brochures
70% - Internet
66% - Friends, relatives
63% - Maps or guides
34% - Mobile apps
31% - Billboards, signage and advertising
If you would like to receive these very interesting and thought provoking FREE emails visit his site