Do you link to TripAdvisor from your website?

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dumitru's picture
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Hey guys,

Quick question: do you link to your TripAdvisor profile from your websites? 
Are you comfortable with redirecting your hard-earned visitors from your website?

Or do you prefer copy/pasting selected reviews from TA onto a page of your own?

P.S. TA Reviews are mostly used for social proof (marketing), thus I created this thread in B&B Marketing, and not in a different section of the forum.

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Resurrecting this thread as I just got another email from TA with a new badge to post on our site.  

For those that do have a TA badge link do you find you receive more reviews on TA due to it?   

Do any of you think that the badge causes people to get lost to all the TA stuff and end up elsewhere?  

Morticia's picture
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I keep the badge but delete the link.

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PhineasSwann's picture
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I do Mort's trick. I take the screenshot image of the badge, place it on my page and delete any link. 

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gillumhouse's picture
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I got it (e-mail) also and promptly gave it attention TA deserves - delete to the badge. I am not helping anyone leave my website. They have to do it the hard way - by clicking their mouse.

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It just adds to site load times Sad  They are sending them out to everyone. I doubt many people ever use them. If they are going to post they will. You can just as easily create your own link to your review site yourself and not have to take up resources downloading stuff to their widget.

Generic's picture
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Worse, it let's them track your website.

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There are a few programs to auto post to FB but it is just as easy imo to click the share buttons on the blog when posting. Have those social media share buttons there.

i auto post to Twitter and Google +, i like larger images on FB so manually post them most of the time.

i know Arks has had some issues w this, the post not showing the blog photo, etc. i also know on another blogging platform I use it NEVER pulls the current image, but the standard blog logo itself, only.

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Highlands John's picture
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I'd like to think that the ta link clinches the deal. 

We have the certificate of excellence widget on our home page, there are related properties on the lading page which I suppose is a risk but nothing listing properties by rating, so nothings saying "look, this property is better than the one you've just been looking at".

To clarify, for the cert of ex. widget at least, it's not a "redirect", it opens in a new tab, so our page is still open behind it.

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OnTheShore's picture
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(in reply to JB, comment 154415)

http://www.tripadvisor.com/pages/terms.html

"The content and information on this Website (including, but not limited to, messages, data, information, text, music, sound, photos, graphics, video, maps, icons, software, code or other material), as well as the infrastructure used to provide such content and information, is proprietary to us. You agree not to otherwise modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell or re-sell any information, software, products, or services obtained from or through this Website."

specifically prohibited: "use this Website or its contents for any commercial purpose"

finally: "All contents of this Website are: ©2014 TripAdvisor LLC. All rights reserved."

 

ETA -- we can use and share TA content (and Google maps) -- we just have to use the tools that they provide for doing so.

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Harborfields wrote:

(in reply to JB, comment 154415)

http://www.tripadvisor.com/pages/terms.html

"The content and information on this Website (including, but not limited to, messages, data, information, text, music, sound, photos, graphics, video, maps, icons, software, code or other material), as well as the infrastructure used to provide such content and information, is proprietary to us. You agree not to otherwise modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell or re-sell any information, software, products, or services obtained from or through this Website."

specifically prohibited: "use this Website or its contents for any commercial purpose"

finally: "All contents of this Website are: ©2014 TripAdvisor LLC. All rights reserved."

 

ETA -- we can use and share TA content (and Google maps) -- we just have to use the tools that they provide for doing so.

and of course, THEY REALLY want us to use those tools. Smiling

Breakfast Diva's picture
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Harborfields wrote:

(in reply to JB, comment 154415)

http://www.tripadvisor.com/pages/terms.html

"The content and information on this Website (including, but not limited to, messages, data, information, text, music, sound, photos, graphics, video, maps, icons, software, code or other material), as well as the infrastructure used to provide such content and information, is proprietary to us. You agree not to otherwise modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell or re-sell any information, software, products, or services obtained from or through this Website."

specifically prohibited: "use this Website or its contents for any commercial purpose"

finally: "All contents of this Website are: ©2014 TripAdvisor LLC. All rights reserved."

 

ETA -- we can use and share TA content (and Google maps) -- we just have to use the tools that they provide for doing so.

So let me get this straight....we can't use anything on their site without their permission, but they can use our name and information on theirs without OUR permission.

Maybe we all need to have that paragraph reproduced on our websites. 

OnTheShore's picture
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Breakfast Diva wrote:

So let me get this straight....we can't use anything on their site without their permission, but they can use our name and information on theirs without OUR permission.

To create the original listing, all they are really using is our publicly available directory information -- our business name and location, which they can get from almost anywhere. They don't use our logo or other trade-marked or copy-righted information. IF we claim our listing, then we can add a description, management photos, responses to reviews, etc... But in doing so, we are granting permission for them to publish and use the information we have provided as they see fit.

dumitru's picture
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I guess the general consensus is that linking prominently to TripAdvisor is a pretty bad idea, especially if you tend to avoid bookings from OTAs. 

Thanks for confirming this!

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dumitru wrote:

I guess the general consensus is that linking prominently to TripAdvisor is a pretty bad idea, especially if you tend to avoid bookings from OTAs. 

Thanks for confirming this!

Dumi, do a poll, and see what you get. Maybe surprising!

Madeleine's picture
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Yes, I have a link but not sure anyone realizes it is a link. It's the ta certificate of excellence badge.

It's also at the bottom of the page with the other organizations and recommendations from travel guides.

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Silverspoon's picture
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Like you, Madeleine, we have a TA badge at the bottom of our home page with a link that opens in a separate window for reviews.  The widget is lined up with the other guide-book links. We are small so we feel that these links with reviews legitimize us as a professional lodging choice...not just an "air"-type flop house!

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While we are on this subject

Innkeepers I hope you are going in an adding new photos to your TA listing. yes

Do you share your TA badge on your FB page? It will bring up a full page of your reviews (and/or your photos)

Silverspoon's picture
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Yup, added that link when I set up the FB page....not that anyone actually finds our FB page! sad

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Let me hijack this thread since you mention FB.  I have a new client who doesn't want to have to post in her blog and on facebook. There use to be a way to link blog posts to your facebook page. I have googled and tried but nothing works. I read they have done away with it. Is that true? OR if you ( I mean anyone Eye-wink  do this..how did you set it up? I am about to give up.

Breakfast Diva's picture
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EmptyNest wrote:

Let me hijack this thread since you mention FB.  I have a new client who doesn't want to have to post in her blog and on facebook. There use to be a way to link blog posts to your facebook page. I have googled and tried but nothing works. I read they have done away with it. Is that true? OR if you ( I mean anyone Eye-wink  do this..how did you set it up? I am about to give up.

I do mine through networked blogs It's kind of glitchy. Sometimes it works quick and great, but then sometimes it takes a long time to post and maybe not at all. Better than nothing though!

TheBeachHouse's picture
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Joey Bloggs wrote:

While we are on this subject

Innkeepers I hope you are going in an adding new photos to your TA listing. yes

Do you share your TA badge on your FB page? It will bring up a full page of your reviews (and/or your photos)

 

How do I share it on FB?    I can do that this weekend, but don't know where to begin.   Begin at the FB page?  Or at the TA page?

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Generic's picture
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02/24/2011

Nope. They don't link me for free and the page they want me to link tries to steal away my bookings. Not going to happen.

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05/22/2008

My clients get a TA widget to write reviews. Some clients ask me to put on their "award badges and Green Leader badges". They want people to see their reviews at TA. They feel it benefits them and it is not a deterrent.

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I do have a reviews page, so I don't have it on the home page, the TA link is on that page. I don't want to send them off the website if they are already there!

I do have some testimonials and reviews on the site. Nothing from TA.

OnTheShore's picture
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One issue with copy/pasting reviews from TA onto a page of your own is that TA owns the copyright to all the content on their site, so you would be violating the law unless you are using the widgets/tools that TA provides for showing their content on your site.

We have a TA widget as a tab on our facebook page, and another TA widget at the bottom of our "Guest Comments" page on our website (not on our homepage -- we don't want to send them there too early!). Both widgets facilitate the writing of reviews, as well as displaying recent reviews.

We have also copied snippets of text (teasers) from our reviews and included them on our site, with links back to the full reviews on TA. (I should make sure that the links open in a new browser tab/window rather than taking them away from our site....)

I do also have the text of all of our TA reviews saved in a file on my computer (not on my website), in case any of them should ever go missing or whatever.

dumitru's picture
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10/07/2013

Oh wow, I did not know that properties cannot use their own reviews in their own marketing campaigns.
Huh... well that sucks.

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dumitru wrote:

Oh wow, I did not know that properties cannot use their own reviews in their own marketing campaigns.
Huh... well that sucks.

That may have changed. A few years ago we were not allowed to use the content. Has anyone done the research of late? As long as attribution is given perhaps? I recall a year or so ago having this discussion and we determined it was okay to use the reviews.

Just as a few years ago we could not borrow google maps, we had our own means of doing that, but a screen print was a big no no, and now they embed and we can create our own maps and the whole point of them is to share them.

Just wondering.

Madeleine's picture
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My reviews keep disappearing. I've lost 2 in the past month.

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