Do you link to TripAdvisor from your website?

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dumitru

dumitru

Well-known member
Joined
Oct 7, 2013
Messages
361
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60
Location
Dortmund, Germany
Hey guys,
Quick question: do you link to your TripAdvisor profile from your websites?
Are you comfortable with redirecting your hard-earned visitors from your website?
Or do you prefer copy/pasting selected reviews from TA onto a page of your own?
P.S. TA Reviews are mostly used for social proof (marketing), thus I created this thread in B&B Marketing, and not in a different section of the forum.
 
One issue with copy/pasting reviews from TA onto a page of your own is that TA owns the copyright to all the content on their site, so you would be violating the law unless you are using the widgets/tools that TA provides for showing their content on your site.
We have a TA widget as a tab on our facebook page, and another TA widget at the bottom of our "Guest Comments" page on our website (not on our homepage -- we don't want to send them there too early!). Both widgets facilitate the writing of reviews, as well as displaying recent reviews.
We have also copied snippets of text (teasers) from our reviews and included them on our site, with links back to the full reviews on TA. (I should make sure that the links open in a new browser tab/window rather than taking them away from our site....)
I do also have the text of all of our TA reviews saved in a file on my computer (not on my website), in case any of them should ever go missing or whatever.
 
I do have a reviews page, so I don't have it on the home page, the TA link is on that page. I don't want to send them off the website if they are already there!
I do have some testimonials and reviews on the site. Nothing from TA.
 
My clients get a TA widget to write reviews. Some clients ask me to put on their "award badges and Green Leader badges". They want people to see their reviews at TA. They feel it benefits them and it is not a deterrent.
 
Nope. They don't link me for free and the page they want me to link tries to steal away my bookings. Not going to happen.
 
While we are on this subject
Innkeepers I hope you are going in an adding new photos to your TA listing.
thumbs_up.gif

Do you share your TA badge on your FB page? It will bring up a full page of your reviews (and/or your photos)
 
Yes, I have a link but not sure anyone realizes it is a link. It's the ta certificate of excellence badge.
It's also at the bottom of the page with the other organizations and recommendations from travel guides.
 
Harborfields said:
One issue with copy/pasting reviews from TA onto a page of your own is that TA owns the copyright to all the content on their site, so you would be violating the law unless you are using the widgets/tools that TA provides for showing their content on your site.
We have a TA widget as a tab on our facebook page, and another TA widget at the bottom of our "Guest Comments" page on our website (not on our homepage -- we don't want to send them there too early!). Both widgets facilitate the writing of reviews, as well as displaying recent reviews.
We have also copied snippets of text (teasers) from our reviews and included them on our site, with links back to the full reviews on TA. (I should make sure that the links open in a new browser tab/window rather than taking them away from our site....)
I do also have the text of all of our TA reviews saved in a file on my computer (not on my website), in case any of them should ever go missing or whatever..
Click to expand...
My reviews keep disappearing. I've lost 2 in the past month.
 
Joey Bloggs said:
While we are on this subject
Innkeepers I hope you are going in an adding new photos to your TA listing.
thumbs_up.gif

Do you share your TA badge on your FB page? It will bring up a full page of your reviews (and/or your photos).
Click to expand...
Joey Bloggs said:
While we are on this subject
Innkeepers I hope you are going in an adding new photos to your TA listing.
thumbs_up.gif

Do you share your TA badge on your FB page? It will bring up a full page of your reviews (and/or your photos)
Click to expand...
How do I share it on FB? I can do that this weekend, but don't know where to begin. Begin at the FB page? Or at the TA page?
 
Harborfields said:
One issue with copy/pasting reviews from TA onto a page of your own is that TA owns the copyright to all the content on their site, so you would be violating the law unless you are using the widgets/tools that TA provides for showing their content on your site.
We have a TA widget as a tab on our facebook page, and another TA widget at the bottom of our "Guest Comments" page on our website (not on our homepage -- we don't want to send them there too early!). Both widgets facilitate the writing of reviews, as well as displaying recent reviews.
We have also copied snippets of text (teasers) from our reviews and included them on our site, with links back to the full reviews on TA. (I should make sure that the links open in a new browser tab/window rather than taking them away from our site....)
I do also have the text of all of our TA reviews saved in a file on my computer (not on my website), in case any of them should ever go missing or whatever..
Click to expand...
Oh wow, I did not know that properties cannot use their own reviews in their own marketing campaigns.
Huh... well that sucks.
 
I guess the general consensus is that linking prominently to TripAdvisor is a pretty bad idea, especially if you tend to avoid bookings from OTAs.
Thanks for confirming this!
 
dumitru said:
Harborfields said:
One issue with copy/pasting reviews from TA onto a page of your own is that TA owns the copyright to all the content on their site, so you would be violating the law unless you are using the widgets/tools that TA provides for showing their content on your site.
We have a TA widget as a tab on our facebook page, and another TA widget at the bottom of our "Guest Comments" page on our website (not on our homepage -- we don't want to send them there too early!). Both widgets facilitate the writing of reviews, as well as displaying recent reviews.
We have also copied snippets of text (teasers) from our reviews and included them on our site, with links back to the full reviews on TA. (I should make sure that the links open in a new browser tab/window rather than taking them away from our site....)
I do also have the text of all of our TA reviews saved in a file on my computer (not on my website), in case any of them should ever go missing or whatever..
Click to expand...
Oh wow, I did not know that properties cannot use their own reviews in their own marketing campaigns.
Huh... well that sucks.
.
Click to expand...
dumitru said:
Oh wow, I did not know that properties cannot use their own reviews in their own marketing campaigns.
Huh... well that sucks.
Click to expand...
That may have changed. A few years ago we were not allowed to use the content. Has anyone done the research of late? As long as attribution is given perhaps? I recall a year or so ago having this discussion and we determined it was okay to use the reviews.
Just as a few years ago we could not borrow google maps, we had our own means of doing that, but a screen print was a big no no, and now they embed and we can create our own maps and the whole point of them is to share them.
Just wondering.
 
dumitru said:
I guess the general consensus is that linking prominently to TripAdvisor is a pretty bad idea, especially if you tend to avoid bookings from OTAs.
Thanks for confirming this!.
Click to expand...
dumitru said:
I guess the general consensus is that linking prominently to TripAdvisor is a pretty bad idea, especially if you tend to avoid bookings from OTAs.
Thanks for confirming this!
Click to expand...
Dumi, do a poll, and see what you get. Maybe surprising!
 
Madeleine said:
Yes, I have a link but not sure anyone realizes it is a link. It's the ta certificate of excellence badge.
It's also at the bottom of the page with the other organizations and recommendations from travel guides..
Click to expand...
Like you, Madeleine, we have a TA badge at the bottom of our home page with a link that opens in a separate window for reviews. The widget is lined up with the other guide-book links. We are small so we feel that these links with reviews legitimize us as a professional lodging choice...not just an "air"-type flop house!
 
Joey Bloggs said:
While we are on this subject
Innkeepers I hope you are going in an adding new photos to your TA listing.
thumbs_up.gif

Do you share your TA badge on your FB page? It will bring up a full page of your reviews (and/or your photos).
Click to expand...
Yup, added that link when I set up the FB page....not that anyone actually finds our FB page!
sad_smile.gif

 
(in reply to JB, comment 154415)
http://www.tripadvisor.com/pages/terms.html
"The content and information on this Website (including, but not limited to, messages, data, information, text, music, sound, photos, graphics, video, maps, icons, software, code or other material), as well as the infrastructure used to provide such content and information, is proprietary to us. You agree not to otherwise modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell or re-sell any information, software, products, or services obtained from or through this Website."
specifically prohibited: "use this Website or its contents for any commercial purpose"
finally: "All contents of this Website are: ©2014 TripAdvisor LLC. All rights reserved."
ETA -- we can use and share TA content (and Google maps) -- we just have to use the tools that they provide for doing so.
 
Harborfields said:
(in reply to JB, comment 154415)
http://www.tripadvisor.com/pages/terms.html
"The content and information on this Website (including, but not limited to, messages, data, information, text, music, sound, photos, graphics, video, maps, icons, software, code or other material), as well as the infrastructure used to provide such content and information, is proprietary to us. You agree not to otherwise modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell or re-sell any information, software, products, or services obtained from or through this Website."
specifically prohibited: "use this Website or its contents for any commercial purpose"
finally: "All contents of this Website are: ©2014 TripAdvisor LLC. All rights reserved."
ETA -- we can use and share TA content (and Google maps) -- we just have to use the tools that they provide for doing so..
Click to expand...
Harborfields said:
(in reply to JB, comment 154415)
http://www.tripadvisor.com/pages/terms.html
"The content and information on this Website (including, but not limited to, messages, data, information, text, music, sound, photos, graphics, video, maps, icons, software, code or other material), as well as the infrastructure used to provide such content and information, is proprietary to us. You agree not to otherwise modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell or re-sell any information, software, products, or services obtained from or through this Website."
specifically prohibited: "use this Website or its contents for any commercial purpose"
finally: "All contents of this Website are: ©2014 TripAdvisor LLC. All rights reserved."
ETA -- we can use and share TA content (and Google maps) -- we just have to use the tools that they provide for doing so.
Click to expand...
So let me get this straight....we can't use anything on their site without their permission, but they can use our name and information on theirs without OUR permission.
Maybe we all need to have that paragraph reproduced on our websites.
 
Harborfields said:
(in reply to JB, comment 154415)
http://www.tripadvisor.com/pages/terms.html
"The content and information on this Website (including, but not limited to, messages, data, information, text, music, sound, photos, graphics, video, maps, icons, software, code or other material), as well as the infrastructure used to provide such content and information, is proprietary to us. You agree not to otherwise modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell or re-sell any information, software, products, or services obtained from or through this Website."
specifically prohibited: "use this Website or its contents for any commercial purpose"
finally: "All contents of this Website are: ©2014 TripAdvisor LLC. All rights reserved."
ETA -- we can use and share TA content (and Google maps) -- we just have to use the tools that they provide for doing so..
Click to expand...
Harborfields said:
(in reply to JB, comment 154415)
http://www.tripadvisor.com/pages/terms.html
"The content and information on this Website (including, but not limited to, messages, data, information, text, music, sound, photos, graphics, video, maps, icons, software, code or other material), as well as the infrastructure used to provide such content and information, is proprietary to us. You agree not to otherwise modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell or re-sell any information, software, products, or services obtained from or through this Website."
specifically prohibited: "use this Website or its contents for any commercial purpose"
finally: "All contents of this Website are: ©2014 TripAdvisor LLC. All rights reserved."
ETA -- we can use and share TA content (and Google maps) -- we just have to use the tools that they provide for doing so.
Click to expand...
and of course, THEY REALLY want us to use those tools. :)
 
Silverspoon said:
Joey Bloggs said:
While we are on this subject
Innkeepers I hope you are going in an adding new photos to your TA listing.
thumbs_up.gif

Do you share your TA badge on your FB page? It will bring up a full page of your reviews (and/or your photos).
Click to expand...
Yup, added that link when I set up the FB page....not that anyone actually finds our FB page!
sad_smile.gif

.
Click to expand...
Let me hijack this thread since you mention FB. I have a new client who doesn't want to have to post in her blog and on facebook. There use to be a way to link blog posts to your facebook page. I have googled and tried but nothing works. I read they have done away with it. Is that true? OR if you ( I mean anyone ;-) do this..how did you set it up? I am about to give up.
 
Breakfast Diva said:
Harborfields said:
(in reply to JB, comment 154415)
http://www.tripadvisor.com/pages/terms.html
"The content and information on this Website (including, but not limited to, messages, data, information, text, music, sound, photos, graphics, video, maps, icons, software, code or other material), as well as the infrastructure used to provide such content and information, is proprietary to us. You agree not to otherwise modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell or re-sell any information, software, products, or services obtained from or through this Website."
specifically prohibited: "use this Website or its contents for any commercial purpose"
finally: "All contents of this Website are: ©2014 TripAdvisor LLC. All rights reserved."
ETA -- we can use and share TA content (and Google maps) -- we just have to use the tools that they provide for doing so..
Click to expand...
Harborfields said:
(in reply to JB, comment 154415)
http://www.tripadvisor.com/pages/terms.html
"The content and information on this Website (including, but not limited to, messages, data, information, text, music, sound, photos, graphics, video, maps, icons, software, code or other material), as well as the infrastructure used to provide such content and information, is proprietary to us. You agree not to otherwise modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell or re-sell any information, software, products, or services obtained from or through this Website."
specifically prohibited: "use this Website or its contents for any commercial purpose"
finally: "All contents of this Website are: ©2014 TripAdvisor LLC. All rights reserved."
ETA -- we can use and share TA content (and Google maps) -- we just have to use the tools that they provide for doing so.
Click to expand...
So let me get this straight....we can't use anything on their site without their permission, but they can use our name and information on theirs without OUR permission.
Maybe we all need to have that paragraph reproduced on our websites.
.
Click to expand...
Breakfast Diva said:
So let me get this straight....we can't use anything on their site without their permission, but they can use our name and information on theirs without OUR permission.
Click to expand...
To create the original listing, all they are really using is our publicly available directory information -- our business name and location, which they can get from almost anywhere. They don't use our logo or other trade-marked or copy-righted information. IF we claim our listing, then we can add a description, management photos, responses to reviews, etc... But in doing so, we are granting permission for them to publish and use the information we have provided as they see fit.
 

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