Are you client-oriented rather than product-oriented?

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10/07/2008

Are you client-oriented rather than product-oriented?

Food for thought today:

The answer lies in how you market your B&B. The words you choose from being a head in a bed to being a personal experience. Are you marketing "Pick me! Pick me!" or trying to be something different and more than the avg lodging choice? Are you selling "a solution" vs a service which includes an experience?

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gillumhouse's picture
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05/22/2008

We try to give the experience of the area. We offer turn-by-turn routings to our 2 or more nights, routings as they come in or go on the their destination to see things that interest them.

Our current guests are now on the rail-trail on bikes (ours). They are planning to go to the Insane Asylum this afternoon and I have told them about the winery neat the Asylum. Tomorrow when they leave, I will route them to a couple covered bridges and the back roads (they prefer back roads).

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I am asking this question, and wondering if you "own" the process of memories you are helping provide for your guests? No, it is not about you. You are there to provide the home-base for their memory making and experiences in your area.

I bet if we begin to own them we can be more effective in our marketing. We needn't be scared of doing this. We are in the people business!

happykeeper's picture
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12/11/2008

Okay I don't quite understand. What does "own" mean?

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happykeeper wrote:

Okay I don't quite understand. What does "own" mean?

no skin in the game. almost operating the inn like an employee. not feeling certain or sure in marketing choices, promoting the inn. no emotional attachment when we market our B&B.

reading recently about putting together a top 10 list as YOU are the expert. innkeepers tend to think that they are not qualified, they are! bold marketing, owning it.

happykeeper's picture
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Ahhhh.... we have seen a lack of ownership in action and it wasn't pretty.

AND now I get the "don't be scared part" as well

The very best example for me personally was the 7 years I deflected the hoards of complements and praise about whether I was a chef. It took a great deal of gumption (there's a word I haven't used for a while) to summon up the courage, but after several chats about it with DH, I went and had a white jacket made and, acting on the gracious encouragement of our audience, accepted that mantel. My jacket says Chef Kenny S.T.I.K.

Joey Camb's picture
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04/02/2010

we have the reverse of this! DH hates checking people in and although his name is on the welcome letter etc people usually have no idea what it is - so as they leave the breakfast room they sort of hang over the banister calling thanks Chef - and he wants a t shirt that says "I am not a chef!"

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happykeeper's picture
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That used to be me, but the light bulb finally went on that it was okay to "own" up to it. I am qualified to call myself a chef and it makes a difference in our ability to promote what we have to offer. I hope that was the point of the original question. blush

Joey Camb's picture
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im like "who cares as long as the bit afterwards says amazing breakfast?"

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happykeeper wrote:

That used to be me, but the light bulb finally went on that it was okay to "own" up to it. I am qualified to call myself a chef and it makes a difference in our ability to promote what we have to offer. I hope that was the point of the original question. blush

You got it. I recall seeing some of your photos and being knocked over by them, as it would make me a happy guest if I stayed with you. That should be a special part of your marketing, it is something that sets you apart, you are right on!

happykeeper's picture
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12/11/2008

Thanks JB The next website is going to go there in a much more prominent way. If you are ever thinking of being our guest, let me know.

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