MountainMystery
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- Joined
- Feb 23, 2013
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Hello all! So the small place I just took over as manager has a history of giving discounts to nearly everyone that walks in the door. The previous managers gave 10% discounts for AARP, military, police, fire, EMS, and also for "regulars". While training with them, we never saw them ask for cards or IDs when giving the discounts, but everyone seemed either old enough to be considered AARP or had been here at least once or twice over the past 10 years they have been with the motel. So they got this discount AFTER the managers also reduced their already low rate! Our rates are around $60-80 for standard rooms with king or queen beds and we're quite reasonably priced for the area.
Thing is, when people call for reservations, they all ask if we'll keep giving them the discounts & rates the previous managers have, "because we've been coming here for the past 14 years!" There's actually one woman who apparently refuses to pay more than $39 for any night and she comes a couple nights a year. The previous managers just accepted that- believing it was best to not upset her so she'll kept coming back. This seems ridiculous to me...
We're loosing a considerable amount of revenue because of these discounted rates and percentages and I can't help but feel we're doing it needlessly. I want to stop giving so many discounts unless guests specifically ask at check in and can show AARP, police, fire, EMS or military ID. I want to create a loyalty program that rewards guests while not constantly undercutting ourselves. What do you guys think? Any suggestions?
Thing is, when people call for reservations, they all ask if we'll keep giving them the discounts & rates the previous managers have, "because we've been coming here for the past 14 years!" There's actually one woman who apparently refuses to pay more than $39 for any night and she comes a couple nights a year. The previous managers just accepted that- believing it was best to not upset her so she'll kept coming back. This seems ridiculous to me...
We're loosing a considerable amount of revenue because of these discounted rates and percentages and I can't help but feel we're doing it needlessly. I want to stop giving so many discounts unless guests specifically ask at check in and can show AARP, police, fire, EMS or military ID. I want to create a loyalty program that rewards guests while not constantly undercutting ourselves. What do you guys think? Any suggestions?