Google Rich Snippets

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Highlands John's picture
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04/16/2010

Has anyone used google rich snippets, I know it's a bit cheeky but does anyone have some examples they would like to share?

I've been looking through lots of pages of information about these, and they still don't really make much sense to me.

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So what is all of this supposed to accomplish?

swirt's picture
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It does at least two things:

  1. Good data helps you establish your site as an authority.  An authority site is given more weight. (shows up higher)
  2. It displays your info in searches in a way that is more helpful and potentially attracts more clicks.

Example

https://www.google.com/search?q=pennsylvania+events

See the first non-ad listing (visitpa.com)  Check out the events underneath the listing.  Those are dynamic... they keep up with the date.  They provide multiple links to that site.

 

Separate from events, micro data about a business just helps establish uniformity of data.  Uniformity of data is one of the signals that search engines use to establish a business.  If your google business listing and your business website and your directory listings all have the same data, that is GOOD.  If they each have slightly different data, that is BAD.  Ducks in a row... its all about ducks in a row.

 

 

 

Arks's picture
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05/22/2010

EmptyNest wrote:

So what is all of this supposed to accomplish?

Apparently it gives you some control over what info from a page is shown when the page appears in a Google search.

For example, if you mark up the EVENTS on your site, the next time Google crawls your site the event data will be available for rich snippets on search results pages. That is, the events you marked will appear on the search result "snippet" shown to end users in a Google Search.

https://support.google.com/webmasters/answer/3069489?topic=3070267&rd=1 

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Madeleine's picture
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So that's how that happens! Thank you!

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Arks wrote:

EmptyNest wrote:

So what is all of this supposed to accomplish?

Apparently it gives you some control over what info from a page is shown when the page appears in a Google search.

I can see using it IF you don't have the best pages showing up Google.

Arks, the discussion about the permalinks are important for this. As Google will grab each page and share it.

So on our page we have a listing in google for reservation, for location, etc in addition to the main page where the tabs appear below the listing and more verbiage from google itself on the listing.

I will email you a copy of the comparisons. 

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Arks's picture
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Don't know what this even is, but when I selected Local Businesses, pasted in my URL from my homepage, and clicked Start Tagging, the tool said "Unable to create page: URL not found".

It's the right URL.

I removed the http://www. from the front of my address and got this Google message: "500. That’s an error. There was an error. Please try again later. That’s all we know."

I think I broke Google.

Innkeep's picture
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Arks wrote:

I think I broke Google.

Yay! Now please do your magic with Facebook!

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Arks wrote:

Don't know what this even is, but when I selected Local Businesses, pasted in my URL from my homepage, and clicked Start Tagging, the tool said "Unable to create page: URL not found".

It's the right URL.

I removed the http://www. from the front of my address and got this Google message: "500. That’s an error. There was an error. Please try again later. That’s all we know."

I think I broke Google.

Leave it to you!

swirt's picture
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05/17/2008

Go  use the google rich snippet tool

https://www.google.com/webmasters/markup-helper/u/0/

Choose "local business" or perhaps restaurant if it is applicable.

Then enter your website address for your home page.

Start tagging.  

  • highlight your business name and tag it as name.
  • highlight your phone number and tag it as phone number.
  • address
  • email address
  • hours ?

When you are done tagging, the tool will show you what to add to your website html.

 

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10/07/2008

I have not, but would be curious to find out what others say.

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