Why Hotels Must Own Their Digital Assets

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Breakfast Diva's picture
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05/26/2009

It's what we've said here for years and years....own your domain, own your content, own your website!!

This came out from Acorn Internet Services:

Priceline’s Acquisition of Buuteeq: Why Hotels Must Own Their Digital Asset
If you haven't already heard, Priceline has acquired Buuteeq.

This is an excellent article posted by Vikram Singh.

"If you haven’t been listening, this acquisition should be a huge wake-up call. Ownership of your digital assets is more important than ever before in the history of the lodging business. Who provides your technology and in what format really matters. In this case, if your hotel is using a website made by Buuteeq, your site is now essentially a subsidiary of one of the biggest OTAs in the world."

Read the full Article

dumitru's picture
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10/07/2013

It is always fun to start working on a website and realize that your client doesn't actually own the domain or the hosting package, and they don't even have access to nameservers or other stuff.

Took about 2 weeks to get everything in order, before actual work could start.

The best you can do is make sure that the domain name is registered in your name and with your contact details, including email.
After that, it is best if you own your own hosting package and your CONTENT.

All these subscription models, in the cloud, etc. can sometimes lock you out, without offering the possibility of exporting the content. 

Renting your main revenue channel is indeed a bad idea Smiling

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Breakfast Diva's picture
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Mholland, you can post this on the forum, but please start a new thread. This thread is a whole different topic!

muirford's picture
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05/22/2008

mholland wrote:

Sorry I tried, but it flagged as spam, I sent an explanation to admin. so hopefully it will go through. Thanks for the help.

I'm afraid if you continue to post in the way that you have been, your posts will still be marked as spam either by the forum's internal system or by regular users of the forum.

Please start a new topic if you want to post about your guest house; please use proper language in your posting and limit your links to your website to one. Otherwise, it is very likely that users of the forum will mark your posts as spam and they will be deleted. 

This forum is for innkeepers to share advice amongst themselves; it is not a marketing forum for your B&B.  If that is what you are after, other websites that are directories are what you want.

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There are no rules, just follow your heart. ~ Robin Williams

 

Flower's picture
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06/19/2011

But is not like that no matter what template you use ? You just get your content. Is yours  the Domain name is yours. the temp plate and the hosting is theirs and any seo work is theirs. right!

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Flower

 

Madeleine's picture
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09/29/2011

Flower wrote:

But is not like that no matter what template you use ? You just get your content. Is yours  the Domain name is yours. the temp plate and the hosting is theirs and any seo work is theirs. right!

Not really. Sure, the company that built the template could stop supporting it and that would be a problem for you but you own the domain (or you should ), you select who hosts it for you and you can move that whenever you want to a host you like better. And you control the SEO. You build the site how you want.

If you do it yourself.

If you hire someone then you have to be really cautious about what you own and what they own.

I think everyone has a story about when they bought their turn key property only to find the Po's didn't own the website, the web designer did.

This guy is basically saying what everyone here has been saying for years... Your website is your biggest marketing asset, don't put it in the control of anyone else.

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Everyday, for good or ill, we intersect with some else's story and become a part of it.

 

muirford's picture
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05/22/2008

Madeleine wrote:

This guy is basically saying what everyone here has been saying for years... Your website is your biggest marketing asset, don't put it in the control of anyone else.

The same reason you should never use your Facebook page as your website. Mark Zuckerberg owns it and if he decided to monetize them even more, or get rid of them completely, or buys a web designing company, you are s****ed.

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05/22/2008

I talk to many people till i am blue in the face! facebook does NOT take the place of a website!!!

They are on a budget and think fb is the easy way to have internet presence...not!

Others too cheap, or think they know it allSmiling

Madeleine's picture
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09/29/2011

So, this question... How do I dump the buuteeq app from my fb page?

Breakfast Diva's picture
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05/26/2009

You probably just go into the app section and delete. The left column on your home page has a section for apps. Let us know if that works.

Madeleine's picture
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09/29/2011

Yup, that was it. It's gone now.

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