Getting people from your website to your blog

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05/30/2008

If you have a blog, how are you getting people there from your website?

I see that some have a link in the navigation called "Blog"; others include a link somewhere else on the page; some of the links specifically say "blog" while others use a different name (newsletter, more about the area, etc); some I can't find the link at all even though I know they have a blog.

Is one way better than another? Is there a reasoning behind these choices?
Please share your thoughts.
Thanks.

JunieBJones (JBJ)'s picture
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05/22/2008

If you are going to blog, make sure it is updated regularly.  Like aforementioned, write two or three at once and have the others in standby to post when you are too busy.

The local newspaper can always be a good source for blog articles.

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05/30/2008

Thank you, guys, for the great advice. I've (finally) just started mine and will see which way it grows.

swirt's picture
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05/17/2008

Good question, and Bree had a good answer.   It is usually my intention to do as she mentioned, funel people from the blog to your website.  Though if your blog has great content on it, getting potential guests to it can help them decide that you are the knowledgeable soul they should stay with. 

Personally, I almost always decide based on my perception of the innkeeper's knowledge.  This is especially true if I am headed someplace that has a lot of B&B's that seem to have similar locations and ammenities.  The knowledgeable innkeeper will always win out.  

Where to get them to your blog depends on what the topic of the blog is.  If your blog is strictly about you and the inn, then maybe link to it from the "About" page.  If the blog is more of an area guide then I would link to it from your "attractions" or "things to do" page.  If you are confident in the quality and usefulness of your blog then absolutely get it into your main navigation.  I have some clients that are doing very well with their blogs  and I have others who have real difficulty putting worthwhile posts together.  The ones that are doing a stellar job, I encourage to feature it prominently.  The ones who are marginal on the writing I make suggestions for improvement .. some get it some don't...if they continue to not get it, I don't encourage them to feature is prominently.

Morticia's picture
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05/22/2008

Good point about the location of the link and why. I'm adding a link to the blog from the to do page. It's only just been on the newsletters page because I was really only using it to drive traffic back to the website. I can see your point, tho, because mine is more of a travel blog with things to do, etc. So the link should be where guests can get an in depth picture of the things to do.

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JunieBJones (JBJ)'s picture
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I have the link on every page.  It is for guests, so anyone staying here can learn about the area, the restaurants, the events, and since I am using my side bar for upcoming events, I will link to it everywhere.

So far no guest can commented that they read it however.  Does that mean none have? Not sure. I don't think it has brought any addtl business, but is more of an added service and marketing tool.

Morticia's picture
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05/22/2008

The way I know I got biz from the blog is the guest specifically said she was looking for info and found my blog, followed it to the website and called. And she said exactly what Swirt said...I had the info she needed when she needed it and she figured I knew what was going on.

JunieBJones (JBJ)'s picture
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05/22/2008

Hey I just looked at your blog and it rocks!  I mean that, truly.  So much useful and fun information.  Agree with Swirt also, that tells me you know the area well and can tell me some neat places to go.  Heck I can read about them on your blog. 

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05/22/2008

Ok, point me to it

Morticia's picture
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05/22/2008

If JBJ meant my blog, scroll up to my first reply and click the link. If she meant someone else's blog...rats!

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05/22/2008

Yours I know

Morticia's picture
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05/22/2008

I have a link on my newsletters page that says 'Speedy news...restaurant reviews...local happenings...click here to read our blog...'. I want to add a link from the nav pane as well, but that requires I get the CSS code built or update each and every page individually every single time I make a change. Not there yet.

So, I want to do it both ways, just haven't.

I do get a lot of traffic to my site from the blog. Most don't stay, they just came to look for the specific piece of info they wanted about something else going on. BUT, I have gotten one rez from the blog.

For me, the traffic is more FROM the blog TO the website, rather than the other way round. The blog is more nimble and I don't have to dither around about where to link the info like I do when I add it to the website. 'What page does this belong on, where on the page, etc?' I put it in the blog and then link back where I think it should go, or directly to the avail cal.

I just added a special on the blog and linked it back to the website. Google moves the blog info to the top of the heap a lot faster than it crawls my website for changes.

I also linked the special on the website back to the blog for more info.

 

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