Questions for Innkeeper when purchasing an inn

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Lisa1958

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First, thanks everyone for all the great info. I have been lurking for awhile. I am considering buying an existing b&b. I have a meeting set up with a inn for sale on Monday. I have my own list of questions from all the things I have read on the forums and in books. If you could do it again what questions would you ask at the initial meeting?
thanks!
 
Welcome Lisa
I was struggling with a way to answer since the questions that are most important are going to be property specific. It would also depend on where you want to go with it. What you vision for the future is. That sort of thing.
If your tag is an indicator and you are headed in the direction we went, (full service inn with breakfast and dinner) making sure you can clear any zoning, permit, and regulation hurdles is a good thing to know going in. That helps you ask questions related to kitchen conversion, which is a very large cost. Again, I am just grasping at straws since I saw the chef tag.
 
The inn is an existing inn that serves breakfast and an afternoon snack. I was wondering what their clientele is, in which months? What type of breakfast they are currently serving? what repeat guests expect from the Inn? Could dinner be served - what does their zoning cover ...
 
That is a good question Lisa.
A question that they would answer honestly...hm. I would certainly want specific marketing answers, not just a wave of the hand as they say 'on the internet' which should not happen these days, but does.
I think a lot of people ask way too personal questions, and they never share any of their own, like what sort of $ down payment, are you preapproved for purchase, that sort of thing.
Beware of the old "you could turn this into this...or do that with this" answer. The realtor bill of goods trick. Yes, any house CAN be a B&B, yes, any room CAN be turned into this or that.
All the best, let us know if we can help. I am in beautiful Virginia.
 
The inn is an existing inn that serves breakfast and an afternoon snack. I was wondering what their clientele is, in which months? What type of breakfast they are currently serving? what repeat guests expect from the Inn? Could dinner be served - what does their zoning cover ....
Lisa1958 said:
The inn is an existing inn that serves breakfast and an afternoon snack. I was wondering what their clientele is, in which months? What type of breakfast they are currently serving? what repeat guests expect from the Inn? Could dinner be served - what does their zoning cover ...
I don't think that has a lot to do with what you need to know (breakfast) unless you are asking about are they allowed to do full breakfast vs continental?
Most likely if they have never done dinner they won't have the answer to the zoning for dinners question, you would have to find out if other inns are doing it there, or contact the town.
THERE! I knew there was a good question - contact the town and see how they feel about the B&B. You can learn a lot by what they say, town manager etc. that is if you are serious about that inn...
 
The inn is an existing inn that serves breakfast and an afternoon snack. I was wondering what their clientele is, in which months? What type of breakfast they are currently serving? what repeat guests expect from the Inn? Could dinner be served - what does their zoning cover ....
Septic, septic, septic
That keeps coming up. It limits # guests, rooms, baths, etc. here
Trust nothing you are told. Don't assume what they do automatically pass to you.
Talk to zoning and sewage officers.
 
The inn is an existing inn that serves breakfast and an afternoon snack. I was wondering what their clientele is, in which months? What type of breakfast they are currently serving? what repeat guests expect from the Inn? Could dinner be served - what does their zoning cover ....
Honestly, those questions seem as if you are adrift. How big is this place? Is it a business or a wish of a business? What about their EARNINGS BEFORE INTEREST, TAXES, DEPRECIATION AND AMORTIZATION.
Isn't it too soon for operational questions? Wouldn't you be asking the feasibility and financing questions?
.. and as I said, get your zoning answers before you see the property so you can actually ask relevant questions about making it what you want it to be.
 
Focus on the financials. But before you go there, are you absolutely sure that YOU can afford to buy it? Do you have at least 30-40% down? Are you pre-approved for a loan?
I have 2 people I know who 's sale just fell through because the buyers thought they could get a loan. Financing is still the most difficult thing about buying a b&b and it's just devastating for both the buyer and the seller when at the final stage, it falls through.
If you think you really can afford it, then while you're there, go to the county and ask your questions. Have them pull the records for the property and make sure that the b&b is licensed for the number of rooms that it's listed. That's also where you would find the information on whether it's permitted for more rooms if you wanted to add on.
Are they hiring staff? How many hours. Are there things the staff is doing that you as a new owner would do instead, thereby saving some money?
But PLEASE, before you go, be sure that you actually have enough funds to buy it if you like it. The roller coaster that innkeepers are put through each and every time there is a lookie-loo is gut wrenching.
 
Welcome Lisa. Here's an interesting question to ask yourself before you go forward - is it the cooking that you love or having guests stay in your home and being on for most of the entire day that you'll love? I just had a guest stay with us this week who owned both a restaurant and then a small inn. I asked her which she preferred and without hesitation she said the restaurant because "at the end of the dinner service, I could lock the door, finish up and go back to my home until the next day." I think this is way more important that the operations of the inn and one most of us probably didn't investigate long enough before moving forward. I would certainly want to know the following:
1. income after expenses and debt service (will you have money to live on and take your own vacation or will it all be in the business)
2. how many hours do the innkeepers work a day on average
3. how much outside help do they have an does their help turn over every year -- very difficult finding good housekeeping help
4. Is the business very seasonal? If so, you'll want to be sure to take deposits on reservations so that you have cash flow over the year to survive
5. as others have said, zoning -- be sure that they've got everything done right or you could find yourself with costly upgrades like sprinklers, etc. if they have recently become mandated; also find out what is going on in the Town. Is it growing or dwindling? Any projects like landfills, groups against the Town growing, etc. that could lessen your business in the coming year. We had originally been going to build in one town and when I bought their local newspapers found out an inn's construction had been halted by a group trying to stop any development in their town. Cost the innkeeper tons of money. It's good to know if a town takes favorably to their businesses. Also, see what the planning board has recently approved - if any other hotels or inns are coming in which could take some of your occupancy away. We built at the same time that a local inn was selling and we have better occupancy than they do now and they have put all of their rooms on the OTAs.
6. if you want to do dinner, what is required for you to do so? You'll probably need a full commercial kitchen (along with fire suppression) so will it be worth it with the expense? Are you going to do breakfast and dinner? That's a really long day and why I haven't opened our restaurant yet even though I have the space and a commercial kitchen ready. I don't want to work 16 hour days. If you're going to hire help to do either breakfast or dinner, be sure the cost of the chef will leave you with a reasonable ROI.
7. what will you do about healthcare? I pay over $800 a month for a plan that only gives our family of 4 one physical a year and my mammogram - basically the only thing affordable to small business owners is what I refer to as a "god forbid policy" - it's in case we get seriously injured or sick and then we also have to cover the high deductible. A lot different than when I worked in the corporate world and one of the biggest expenses innkeepers have to figure out if they aren't working outside of the inn
8. after you've answered all of the above, is the scenario at the inn you're considering going to provide you with the life you want?
Good luck.
 
Zoning in writing. Just because it is currently operating does not mean it will be legal once sold. My City got zoning AFTER I opened. Existing businesses were "grandfathered". Some may require a variance to continue if passing to a different owner. MY B & B is OK because I am in a mixed use (both residential and commercial). AND since I am on the Zoning Commission, ensured a B & B can be located in ANY district in my City., The Mayor sheepishly said in a Develop,emt Authority meeting (yes, I am on that too) that we need more B & Bs in our City. He was surprised when I said (almost shouted) YES, PLEASE!!!
The suggestion about the "lay of the land" is also excellent. Get the town newspaper - read back issues to see what is happening in the town. Are there empty storefronts? Does the town look like a place people would come to and enjoy enough to return? THIS should be your responsibility to check out.
I also agree with the previous comments about financials - YOURS and theirs. It is not fair to them to go through the answering your questions about THEIR financials if yours are not in order. Questions to ask would depend on the size of the B & B, the laws of the City/County/State regarding its operation (meals permitted, facilities required (remember grandfather), is innkeeper required on-site (will you be living on-site), are there any "grandfather" clauses that die with the sale that will cause more $$$$. Utility costs - what are they.
Good luck to both you and the seller.
 
Welcome Lisa. Here's an interesting question to ask yourself before you go forward - is it the cooking that you love or having guests stay in your home and being on for most of the entire day that you'll love? I just had a guest stay with us this week who owned both a restaurant and then a small inn. I asked her which she preferred and without hesitation she said the restaurant because "at the end of the dinner service, I could lock the door, finish up and go back to my home until the next day." I think this is way more important that the operations of the inn and one most of us probably didn't investigate long enough before moving forward. I would certainly want to know the following:
1. income after expenses and debt service (will you have money to live on and take your own vacation or will it all be in the business)
2. how many hours do the innkeepers work a day on average
3. how much outside help do they have an does their help turn over every year -- very difficult finding good housekeeping help
4. Is the business very seasonal? If so, you'll want to be sure to take deposits on reservations so that you have cash flow over the year to survive
5. as others have said, zoning -- be sure that they've got everything done right or you could find yourself with costly upgrades like sprinklers, etc. if they have recently become mandated; also find out what is going on in the Town. Is it growing or dwindling? Any projects like landfills, groups against the Town growing, etc. that could lessen your business in the coming year. We had originally been going to build in one town and when I bought their local newspapers found out an inn's construction had been halted by a group trying to stop any development in their town. Cost the innkeeper tons of money. It's good to know if a town takes favorably to their businesses. Also, see what the planning board has recently approved - if any other hotels or inns are coming in which could take some of your occupancy away. We built at the same time that a local inn was selling and we have better occupancy than they do now and they have put all of their rooms on the OTAs.
6. if you want to do dinner, what is required for you to do so? You'll probably need a full commercial kitchen (along with fire suppression) so will it be worth it with the expense? Are you going to do breakfast and dinner? That's a really long day and why I haven't opened our restaurant yet even though I have the space and a commercial kitchen ready. I don't want to work 16 hour days. If you're going to hire help to do either breakfast or dinner, be sure the cost of the chef will leave you with a reasonable ROI.
7. what will you do about healthcare? I pay over $800 a month for a plan that only gives our family of 4 one physical a year and my mammogram - basically the only thing affordable to small business owners is what I refer to as a "god forbid policy" - it's in case we get seriously injured or sick and then we also have to cover the high deductible. A lot different than when I worked in the corporate world and one of the biggest expenses innkeepers have to figure out if they aren't working outside of the inn
8. after you've answered all of the above, is the scenario at the inn you're considering going to provide you with the life you want?
Good luck..
#2 - reminded me of a pizzeria many years ago we looked into buying. Working owners said it make $X net profit. I asked, do you pay under the table? Seemed the labor $$$ wasn't right for the financials. Also, I asked, how many hours do you work here weekly? He said "100" I asked, "and your wife?" "100". Basically, if all the numbers were correct, they each made about $7 an hour, not counting the payments we would have had to make to buy the business. And of course, self employment tax, the risk, etc,
Net profit is AFTER reasonable owner's salaries. That is why biz buy sell . com type sites call it "owner benefit" or hint at tax savings. In other words, the business might be unprofitable and they are trying to spin it.
There is a reason they are selling. It is rarely because they are full and happy with so much money they just want to move on with their lives. Watch restaurant or hotel impossible, etc. The frustration, anger, hostility, heavy debt of the owners will be YOU, if you are not careful!!!
 
Welcome Lisa. Here's an interesting question to ask yourself before you go forward - is it the cooking that you love or having guests stay in your home and being on for most of the entire day that you'll love? I just had a guest stay with us this week who owned both a restaurant and then a small inn. I asked her which she preferred and without hesitation she said the restaurant because "at the end of the dinner service, I could lock the door, finish up and go back to my home until the next day." I think this is way more important that the operations of the inn and one most of us probably didn't investigate long enough before moving forward. I would certainly want to know the following:
1. income after expenses and debt service (will you have money to live on and take your own vacation or will it all be in the business)
2. how many hours do the innkeepers work a day on average
3. how much outside help do they have an does their help turn over every year -- very difficult finding good housekeeping help
4. Is the business very seasonal? If so, you'll want to be sure to take deposits on reservations so that you have cash flow over the year to survive
5. as others have said, zoning -- be sure that they've got everything done right or you could find yourself with costly upgrades like sprinklers, etc. if they have recently become mandated; also find out what is going on in the Town. Is it growing or dwindling? Any projects like landfills, groups against the Town growing, etc. that could lessen your business in the coming year. We had originally been going to build in one town and when I bought their local newspapers found out an inn's construction had been halted by a group trying to stop any development in their town. Cost the innkeeper tons of money. It's good to know if a town takes favorably to their businesses. Also, see what the planning board has recently approved - if any other hotels or inns are coming in which could take some of your occupancy away. We built at the same time that a local inn was selling and we have better occupancy than they do now and they have put all of their rooms on the OTAs.
6. if you want to do dinner, what is required for you to do so? You'll probably need a full commercial kitchen (along with fire suppression) so will it be worth it with the expense? Are you going to do breakfast and dinner? That's a really long day and why I haven't opened our restaurant yet even though I have the space and a commercial kitchen ready. I don't want to work 16 hour days. If you're going to hire help to do either breakfast or dinner, be sure the cost of the chef will leave you with a reasonable ROI.
7. what will you do about healthcare? I pay over $800 a month for a plan that only gives our family of 4 one physical a year and my mammogram - basically the only thing affordable to small business owners is what I refer to as a "god forbid policy" - it's in case we get seriously injured or sick and then we also have to cover the high deductible. A lot different than when I worked in the corporate world and one of the biggest expenses innkeepers have to figure out if they aren't working outside of the inn
8. after you've answered all of the above, is the scenario at the inn you're considering going to provide you with the life you want?
Good luck..
#2 - reminded me of a pizzeria many years ago we looked into buying. Working owners said it make $X net profit. I asked, do you pay under the table? Seemed the labor $$$ wasn't right for the financials. Also, I asked, how many hours do you work here weekly? He said "100" I asked, "and your wife?" "100". Basically, if all the numbers were correct, they each made about $7 an hour, not counting the payments we would have had to make to buy the business. And of course, self employment tax, the risk, etc,
Net profit is AFTER reasonable owner's salaries. That is why biz buy sell . com type sites call it "owner benefit" or hint at tax savings. In other words, the business might be unprofitable and they are trying to spin it.
There is a reason they are selling. It is rarely because they are full and happy with so much money they just want to move on with their lives. Watch restaurant or hotel impossible, etc. The frustration, anger, hostility, heavy debt of the owners will be YOU, if you are not careful!!!
.
This is a very good reminder that the failure to account for ALL of the work is the number one reason why innkeepers are unbalanced, burned out, and unhappy. Over and over again this scenario plays out in the bnb industry.
Undersea, I am increasing sure that won't be you. I like that you are putting your past business experience into play to ensure that whatever you end up doing will have a solid foundation going in.
 
Welcome Lisa. Here's an interesting question to ask yourself before you go forward - is it the cooking that you love or having guests stay in your home and being on for most of the entire day that you'll love? I just had a guest stay with us this week who owned both a restaurant and then a small inn. I asked her which she preferred and without hesitation she said the restaurant because "at the end of the dinner service, I could lock the door, finish up and go back to my home until the next day." I think this is way more important that the operations of the inn and one most of us probably didn't investigate long enough before moving forward. I would certainly want to know the following:
1. income after expenses and debt service (will you have money to live on and take your own vacation or will it all be in the business)
2. how many hours do the innkeepers work a day on average
3. how much outside help do they have an does their help turn over every year -- very difficult finding good housekeeping help
4. Is the business very seasonal? If so, you'll want to be sure to take deposits on reservations so that you have cash flow over the year to survive
5. as others have said, zoning -- be sure that they've got everything done right or you could find yourself with costly upgrades like sprinklers, etc. if they have recently become mandated; also find out what is going on in the Town. Is it growing or dwindling? Any projects like landfills, groups against the Town growing, etc. that could lessen your business in the coming year. We had originally been going to build in one town and when I bought their local newspapers found out an inn's construction had been halted by a group trying to stop any development in their town. Cost the innkeeper tons of money. It's good to know if a town takes favorably to their businesses. Also, see what the planning board has recently approved - if any other hotels or inns are coming in which could take some of your occupancy away. We built at the same time that a local inn was selling and we have better occupancy than they do now and they have put all of their rooms on the OTAs.
6. if you want to do dinner, what is required for you to do so? You'll probably need a full commercial kitchen (along with fire suppression) so will it be worth it with the expense? Are you going to do breakfast and dinner? That's a really long day and why I haven't opened our restaurant yet even though I have the space and a commercial kitchen ready. I don't want to work 16 hour days. If you're going to hire help to do either breakfast or dinner, be sure the cost of the chef will leave you with a reasonable ROI.
7. what will you do about healthcare? I pay over $800 a month for a plan that only gives our family of 4 one physical a year and my mammogram - basically the only thing affordable to small business owners is what I refer to as a "god forbid policy" - it's in case we get seriously injured or sick and then we also have to cover the high deductible. A lot different than when I worked in the corporate world and one of the biggest expenses innkeepers have to figure out if they aren't working outside of the inn
8. after you've answered all of the above, is the scenario at the inn you're considering going to provide you with the life you want?
Good luck..
#2 - reminded me of a pizzeria many years ago we looked into buying. Working owners said it make $X net profit. I asked, do you pay under the table? Seemed the labor $$$ wasn't right for the financials. Also, I asked, how many hours do you work here weekly? He said "100" I asked, "and your wife?" "100". Basically, if all the numbers were correct, they each made about $7 an hour, not counting the payments we would have had to make to buy the business. And of course, self employment tax, the risk, etc,
Net profit is AFTER reasonable owner's salaries. That is why biz buy sell . com type sites call it "owner benefit" or hint at tax savings. In other words, the business might be unprofitable and they are trying to spin it.
There is a reason they are selling. It is rarely because they are full and happy with so much money they just want to move on with their lives. Watch restaurant or hotel impossible, etc. The frustration, anger, hostility, heavy debt of the owners will be YOU, if you are not careful!!!
.
This is a very good reminder that the failure to account for ALL of the work is the number one reason why innkeepers are unbalanced, burned out, and unhappy. Over and over again this scenario plays out in the bnb industry.
Undersea, I am increasing sure that won't be you. I like that you are putting your past business experience into play to ensure that whatever you end up doing will have a solid foundation going in.
.
I bought someone else's roofing company many years ago and got badly burned. It LOOKED really good and I did a lot of due diligence. Spent a fortune on lawyers to qualify for a loan. Would not believe all the judgments and unpaid taxes the man had. He cheated his church, his brothers and many others. Lying, conniving person.
Ran it for 3 years and learned more than I ever imagined. Now I could tell people what to look for.
I have quietly observed a LOT of the commentaries from some active innkeepers here. I saw myself, when I finally got out from under that mess. The mail, the phone calls for money (which I did not have).
I think some forget this is a business. When an innkeeper takes a bad review or comment personally, that goes with the territory. If I pay an innkeeper $125 for one night, and they are miffed I don't praise their breakfast, or have a dietary issue and they are unhappy about the inconvenience or a host of other complaints I see here... In what other business model do these attitudes fly? We can rant here, but some are living in a world that no longer exists. There is a lot of competition out there. We have to step up our game.
 
Welcome Lisa. Here's an interesting question to ask yourself before you go forward - is it the cooking that you love or having guests stay in your home and being on for most of the entire day that you'll love? I just had a guest stay with us this week who owned both a restaurant and then a small inn. I asked her which she preferred and without hesitation she said the restaurant because "at the end of the dinner service, I could lock the door, finish up and go back to my home until the next day." I think this is way more important that the operations of the inn and one most of us probably didn't investigate long enough before moving forward. I would certainly want to know the following:
1. income after expenses and debt service (will you have money to live on and take your own vacation or will it all be in the business)
2. how many hours do the innkeepers work a day on average
3. how much outside help do they have an does their help turn over every year -- very difficult finding good housekeeping help
4. Is the business very seasonal? If so, you'll want to be sure to take deposits on reservations so that you have cash flow over the year to survive
5. as others have said, zoning -- be sure that they've got everything done right or you could find yourself with costly upgrades like sprinklers, etc. if they have recently become mandated; also find out what is going on in the Town. Is it growing or dwindling? Any projects like landfills, groups against the Town growing, etc. that could lessen your business in the coming year. We had originally been going to build in one town and when I bought their local newspapers found out an inn's construction had been halted by a group trying to stop any development in their town. Cost the innkeeper tons of money. It's good to know if a town takes favorably to their businesses. Also, see what the planning board has recently approved - if any other hotels or inns are coming in which could take some of your occupancy away. We built at the same time that a local inn was selling and we have better occupancy than they do now and they have put all of their rooms on the OTAs.
6. if you want to do dinner, what is required for you to do so? You'll probably need a full commercial kitchen (along with fire suppression) so will it be worth it with the expense? Are you going to do breakfast and dinner? That's a really long day and why I haven't opened our restaurant yet even though I have the space and a commercial kitchen ready. I don't want to work 16 hour days. If you're going to hire help to do either breakfast or dinner, be sure the cost of the chef will leave you with a reasonable ROI.
7. what will you do about healthcare? I pay over $800 a month for a plan that only gives our family of 4 one physical a year and my mammogram - basically the only thing affordable to small business owners is what I refer to as a "god forbid policy" - it's in case we get seriously injured or sick and then we also have to cover the high deductible. A lot different than when I worked in the corporate world and one of the biggest expenses innkeepers have to figure out if they aren't working outside of the inn
8. after you've answered all of the above, is the scenario at the inn you're considering going to provide you with the life you want?
Good luck..
#2 - reminded me of a pizzeria many years ago we looked into buying. Working owners said it make $X net profit. I asked, do you pay under the table? Seemed the labor $$$ wasn't right for the financials. Also, I asked, how many hours do you work here weekly? He said "100" I asked, "and your wife?" "100". Basically, if all the numbers were correct, they each made about $7 an hour, not counting the payments we would have had to make to buy the business. And of course, self employment tax, the risk, etc,
Net profit is AFTER reasonable owner's salaries. That is why biz buy sell . com type sites call it "owner benefit" or hint at tax savings. In other words, the business might be unprofitable and they are trying to spin it.
There is a reason they are selling. It is rarely because they are full and happy with so much money they just want to move on with their lives. Watch restaurant or hotel impossible, etc. The frustration, anger, hostility, heavy debt of the owners will be YOU, if you are not careful!!!
.
This is a very good reminder that the failure to account for ALL of the work is the number one reason why innkeepers are unbalanced, burned out, and unhappy. Over and over again this scenario plays out in the bnb industry.
Undersea, I am increasing sure that won't be you. I like that you are putting your past business experience into play to ensure that whatever you end up doing will have a solid foundation going in.
.
I bought someone else's roofing company many years ago and got badly burned. It LOOKED really good and I did a lot of due diligence. Spent a fortune on lawyers to qualify for a loan. Would not believe all the judgments and unpaid taxes the man had. He cheated his church, his brothers and many others. Lying, conniving person.
Ran it for 3 years and learned more than I ever imagined. Now I could tell people what to look for.
I have quietly observed a LOT of the commentaries from some active innkeepers here. I saw myself, when I finally got out from under that mess. The mail, the phone calls for money (which I did not have).
I think some forget this is a business. When an innkeeper takes a bad review or comment personally, that goes with the territory. If I pay an innkeeper $125 for one night, and they are miffed I don't praise their breakfast, or have a dietary issue and they are unhappy about the inconvenience or a host of other complaints I see here... In what other business model do these attitudes fly? We can rant here, but some are living in a world that no longer exists. There is a lot of competition out there. We have to step up our game.
.
Well, that is a big topic when you talk about the changes and what is required to be a part of the positive change that is going on in our industry. One thing to consider is that there is going to be less competition for certain markets that are emerging and building brands that bring your perfect guest from those markets to you is important. I have been thinking of starting a thread about it.
 
Welcome Lisa. Here's an interesting question to ask yourself before you go forward - is it the cooking that you love or having guests stay in your home and being on for most of the entire day that you'll love? I just had a guest stay with us this week who owned both a restaurant and then a small inn. I asked her which she preferred and without hesitation she said the restaurant because "at the end of the dinner service, I could lock the door, finish up and go back to my home until the next day." I think this is way more important that the operations of the inn and one most of us probably didn't investigate long enough before moving forward. I would certainly want to know the following:
1. income after expenses and debt service (will you have money to live on and take your own vacation or will it all be in the business)
2. how many hours do the innkeepers work a day on average
3. how much outside help do they have an does their help turn over every year -- very difficult finding good housekeeping help
4. Is the business very seasonal? If so, you'll want to be sure to take deposits on reservations so that you have cash flow over the year to survive
5. as others have said, zoning -- be sure that they've got everything done right or you could find yourself with costly upgrades like sprinklers, etc. if they have recently become mandated; also find out what is going on in the Town. Is it growing or dwindling? Any projects like landfills, groups against the Town growing, etc. that could lessen your business in the coming year. We had originally been going to build in one town and when I bought their local newspapers found out an inn's construction had been halted by a group trying to stop any development in their town. Cost the innkeeper tons of money. It's good to know if a town takes favorably to their businesses. Also, see what the planning board has recently approved - if any other hotels or inns are coming in which could take some of your occupancy away. We built at the same time that a local inn was selling and we have better occupancy than they do now and they have put all of their rooms on the OTAs.
6. if you want to do dinner, what is required for you to do so? You'll probably need a full commercial kitchen (along with fire suppression) so will it be worth it with the expense? Are you going to do breakfast and dinner? That's a really long day and why I haven't opened our restaurant yet even though I have the space and a commercial kitchen ready. I don't want to work 16 hour days. If you're going to hire help to do either breakfast or dinner, be sure the cost of the chef will leave you with a reasonable ROI.
7. what will you do about healthcare? I pay over $800 a month for a plan that only gives our family of 4 one physical a year and my mammogram - basically the only thing affordable to small business owners is what I refer to as a "god forbid policy" - it's in case we get seriously injured or sick and then we also have to cover the high deductible. A lot different than when I worked in the corporate world and one of the biggest expenses innkeepers have to figure out if they aren't working outside of the inn
8. after you've answered all of the above, is the scenario at the inn you're considering going to provide you with the life you want?
Good luck..
#2 - reminded me of a pizzeria many years ago we looked into buying. Working owners said it make $X net profit. I asked, do you pay under the table? Seemed the labor $$$ wasn't right for the financials. Also, I asked, how many hours do you work here weekly? He said "100" I asked, "and your wife?" "100". Basically, if all the numbers were correct, they each made about $7 an hour, not counting the payments we would have had to make to buy the business. And of course, self employment tax, the risk, etc,
Net profit is AFTER reasonable owner's salaries. That is why biz buy sell . com type sites call it "owner benefit" or hint at tax savings. In other words, the business might be unprofitable and they are trying to spin it.
There is a reason they are selling. It is rarely because they are full and happy with so much money they just want to move on with their lives. Watch restaurant or hotel impossible, etc. The frustration, anger, hostility, heavy debt of the owners will be YOU, if you are not careful!!!
.
This is a very good reminder that the failure to account for ALL of the work is the number one reason why innkeepers are unbalanced, burned out, and unhappy. Over and over again this scenario plays out in the bnb industry.
Undersea, I am increasing sure that won't be you. I like that you are putting your past business experience into play to ensure that whatever you end up doing will have a solid foundation going in.
.
I bought someone else's roofing company many years ago and got badly burned. It LOOKED really good and I did a lot of due diligence. Spent a fortune on lawyers to qualify for a loan. Would not believe all the judgments and unpaid taxes the man had. He cheated his church, his brothers and many others. Lying, conniving person.
Ran it for 3 years and learned more than I ever imagined. Now I could tell people what to look for.
I have quietly observed a LOT of the commentaries from some active innkeepers here. I saw myself, when I finally got out from under that mess. The mail, the phone calls for money (which I did not have).
I think some forget this is a business. When an innkeeper takes a bad review or comment personally, that goes with the territory. If I pay an innkeeper $125 for one night, and they are miffed I don't praise their breakfast, or have a dietary issue and they are unhappy about the inconvenience or a host of other complaints I see here... In what other business model do these attitudes fly? We can rant here, but some are living in a world that no longer exists. There is a lot of competition out there. We have to step up our game.
.
Well, that is a big topic when you talk about the changes and what is required to be a part of the positive change that is going on in our industry. One thing to consider is that there is going to be less competition for certain markets that are emerging and building brands that bring your perfect guest from those markets to you is important. I have been thinking of starting a thread about it.
.
I posted a week or so ago a book that I think nails it. Becoming an expert in something, especially if it is something special in your area.
I don't think it was really grasped. It is a French Bed & Breakfast owner, Yvonne Halling. I didn't go or her course, but her book is a wises read: Bed and Breakfast Magic: How to Transform Your Bed and Breakfast Into A Booming 6 Figure Business.
It is not about having bicycles available, or catering to hikers or bikers or fishermen or skiers or having equipment available.
It is about finding a niche (you enjoy) and becoming an EXPERT in it.
As she describes herself: "I'm currently in the heart of the Champagne region of France, and I welcome people from all over the world, helping them to discover the hidden gems of Champagne."
People come internationally - champagne aficianados - to her B&B, and she connects them with small champagne growers, in the very heart of champagne country.
Essentially, she is not competing with others, asshe is it and people seek her out.
THIS I think is the future. Ask any serious business coach, and they will tell you the value of education, expertise in something that you pass on to others - appealing to hobbyists.
So maybe you are an expert in model rocket, astronomy, the bayous, ghost hunting, antique weapons, the hiddens of a tourist city, coins, mineralogy.
You then set yourself up as the expert, and people at your B&B (themed, classes, displays, whatever) get the deep value of your wisdom, knowledge and connections to excite enthusiasts.
Her theory is, you an charge what you what, since you essentially have no competition.
 
Welcome Lisa. Here's an interesting question to ask yourself before you go forward - is it the cooking that you love or having guests stay in your home and being on for most of the entire day that you'll love? I just had a guest stay with us this week who owned both a restaurant and then a small inn. I asked her which she preferred and without hesitation she said the restaurant because "at the end of the dinner service, I could lock the door, finish up and go back to my home until the next day." I think this is way more important that the operations of the inn and one most of us probably didn't investigate long enough before moving forward. I would certainly want to know the following:
1. income after expenses and debt service (will you have money to live on and take your own vacation or will it all be in the business)
2. how many hours do the innkeepers work a day on average
3. how much outside help do they have an does their help turn over every year -- very difficult finding good housekeeping help
4. Is the business very seasonal? If so, you'll want to be sure to take deposits on reservations so that you have cash flow over the year to survive
5. as others have said, zoning -- be sure that they've got everything done right or you could find yourself with costly upgrades like sprinklers, etc. if they have recently become mandated; also find out what is going on in the Town. Is it growing or dwindling? Any projects like landfills, groups against the Town growing, etc. that could lessen your business in the coming year. We had originally been going to build in one town and when I bought their local newspapers found out an inn's construction had been halted by a group trying to stop any development in their town. Cost the innkeeper tons of money. It's good to know if a town takes favorably to their businesses. Also, see what the planning board has recently approved - if any other hotels or inns are coming in which could take some of your occupancy away. We built at the same time that a local inn was selling and we have better occupancy than they do now and they have put all of their rooms on the OTAs.
6. if you want to do dinner, what is required for you to do so? You'll probably need a full commercial kitchen (along with fire suppression) so will it be worth it with the expense? Are you going to do breakfast and dinner? That's a really long day and why I haven't opened our restaurant yet even though I have the space and a commercial kitchen ready. I don't want to work 16 hour days. If you're going to hire help to do either breakfast or dinner, be sure the cost of the chef will leave you with a reasonable ROI.
7. what will you do about healthcare? I pay over $800 a month for a plan that only gives our family of 4 one physical a year and my mammogram - basically the only thing affordable to small business owners is what I refer to as a "god forbid policy" - it's in case we get seriously injured or sick and then we also have to cover the high deductible. A lot different than when I worked in the corporate world and one of the biggest expenses innkeepers have to figure out if they aren't working outside of the inn
8. after you've answered all of the above, is the scenario at the inn you're considering going to provide you with the life you want?
Good luck..
#2 - reminded me of a pizzeria many years ago we looked into buying. Working owners said it make $X net profit. I asked, do you pay under the table? Seemed the labor $$$ wasn't right for the financials. Also, I asked, how many hours do you work here weekly? He said "100" I asked, "and your wife?" "100". Basically, if all the numbers were correct, they each made about $7 an hour, not counting the payments we would have had to make to buy the business. And of course, self employment tax, the risk, etc,
Net profit is AFTER reasonable owner's salaries. That is why biz buy sell . com type sites call it "owner benefit" or hint at tax savings. In other words, the business might be unprofitable and they are trying to spin it.
There is a reason they are selling. It is rarely because they are full and happy with so much money they just want to move on with their lives. Watch restaurant or hotel impossible, etc. The frustration, anger, hostility, heavy debt of the owners will be YOU, if you are not careful!!!
.
This is a very good reminder that the failure to account for ALL of the work is the number one reason why innkeepers are unbalanced, burned out, and unhappy. Over and over again this scenario plays out in the bnb industry.
Undersea, I am increasing sure that won't be you. I like that you are putting your past business experience into play to ensure that whatever you end up doing will have a solid foundation going in.
.
I bought someone else's roofing company many years ago and got badly burned. It LOOKED really good and I did a lot of due diligence. Spent a fortune on lawyers to qualify for a loan. Would not believe all the judgments and unpaid taxes the man had. He cheated his church, his brothers and many others. Lying, conniving person.
Ran it for 3 years and learned more than I ever imagined. Now I could tell people what to look for.
I have quietly observed a LOT of the commentaries from some active innkeepers here. I saw myself, when I finally got out from under that mess. The mail, the phone calls for money (which I did not have).
I think some forget this is a business. When an innkeeper takes a bad review or comment personally, that goes with the territory. If I pay an innkeeper $125 for one night, and they are miffed I don't praise their breakfast, or have a dietary issue and they are unhappy about the inconvenience or a host of other complaints I see here... In what other business model do these attitudes fly? We can rant here, but some are living in a world that no longer exists. There is a lot of competition out there. We have to step up our game.
.
Well, that is a big topic when you talk about the changes and what is required to be a part of the positive change that is going on in our industry. One thing to consider is that there is going to be less competition for certain markets that are emerging and building brands that bring your perfect guest from those markets to you is important. I have been thinking of starting a thread about it.
.
I posted a week or so ago a book that I think nails it. Becoming an expert in something, especially if it is something special in your area.
I don't think it was really grasped. It is a French Bed & Breakfast owner, Yvonne Halling. I didn't go or her course, but her book is a wises read: Bed and Breakfast Magic: How to Transform Your Bed and Breakfast Into A Booming 6 Figure Business.
It is not about having bicycles available, or catering to hikers or bikers or fishermen or skiers or having equipment available.
It is about finding a niche (you enjoy) and becoming an EXPERT in it.
As she describes herself: "I'm currently in the heart of the Champagne region of France, and I welcome people from all over the world, helping them to discover the hidden gems of Champagne."
People come internationally - champagne aficianados - to her B&B, and she connects them with small champagne growers, in the very heart of champagne country.
Essentially, she is not competing with others, asshe is it and people seek her out.
THIS I think is the future. Ask any serious business coach, and they will tell you the value of education, expertise in something that you pass on to others - appealing to hobbyists.
So maybe you are an expert in model rocket, astronomy, the bayous, ghost hunting, antique weapons, the hiddens of a tourist city, coins, mineralogy.
You then set yourself up as the expert, and people at your B&B (themed, classes, displays, whatever) get the deep value of your wisdom, knowledge and connections to excite enthusiasts.
Her theory is, you an charge what you what, since you essentially have no competition.
.
undersea said:
Becoming an expert in something, especially if it is something special in your area.
It is essential
undersea said:
It is about finding a niche (you enjoy) and becoming an EXPERT in it. Essentially, she is not competing with others, as she is it and people seek her out.
Talked about this a lot in the past.
undersea said:
THIS I think is the future. Her theory is, you an charge what you what, since you essentially have no competition.
Been sayin' this for years.
You'll find that there are a couple others on this forum that believe in these concepts and they are successfully operating experiential destination based properties. It is true that many continue to operate mainly as a place to stay that supplements what people come to do in their area, but that type of property is going to feel a lot of pressure in the years to come as the hotel build out continues to expand to meet the demand.
I'm kind of glad to have a chance to reaffirm all these principles every so often. Thanks.
So...what will your area of expertise be? What niche is yours for the taking? What brand will you build?
 
Welcome Lisa. Here's an interesting question to ask yourself before you go forward - is it the cooking that you love or having guests stay in your home and being on for most of the entire day that you'll love? I just had a guest stay with us this week who owned both a restaurant and then a small inn. I asked her which she preferred and without hesitation she said the restaurant because "at the end of the dinner service, I could lock the door, finish up and go back to my home until the next day." I think this is way more important that the operations of the inn and one most of us probably didn't investigate long enough before moving forward. I would certainly want to know the following:
1. income after expenses and debt service (will you have money to live on and take your own vacation or will it all be in the business)
2. how many hours do the innkeepers work a day on average
3. how much outside help do they have an does their help turn over every year -- very difficult finding good housekeeping help
4. Is the business very seasonal? If so, you'll want to be sure to take deposits on reservations so that you have cash flow over the year to survive
5. as others have said, zoning -- be sure that they've got everything done right or you could find yourself with costly upgrades like sprinklers, etc. if they have recently become mandated; also find out what is going on in the Town. Is it growing or dwindling? Any projects like landfills, groups against the Town growing, etc. that could lessen your business in the coming year. We had originally been going to build in one town and when I bought their local newspapers found out an inn's construction had been halted by a group trying to stop any development in their town. Cost the innkeeper tons of money. It's good to know if a town takes favorably to their businesses. Also, see what the planning board has recently approved - if any other hotels or inns are coming in which could take some of your occupancy away. We built at the same time that a local inn was selling and we have better occupancy than they do now and they have put all of their rooms on the OTAs.
6. if you want to do dinner, what is required for you to do so? You'll probably need a full commercial kitchen (along with fire suppression) so will it be worth it with the expense? Are you going to do breakfast and dinner? That's a really long day and why I haven't opened our restaurant yet even though I have the space and a commercial kitchen ready. I don't want to work 16 hour days. If you're going to hire help to do either breakfast or dinner, be sure the cost of the chef will leave you with a reasonable ROI.
7. what will you do about healthcare? I pay over $800 a month for a plan that only gives our family of 4 one physical a year and my mammogram - basically the only thing affordable to small business owners is what I refer to as a "god forbid policy" - it's in case we get seriously injured or sick and then we also have to cover the high deductible. A lot different than when I worked in the corporate world and one of the biggest expenses innkeepers have to figure out if they aren't working outside of the inn
8. after you've answered all of the above, is the scenario at the inn you're considering going to provide you with the life you want?
Good luck..
#2 - reminded me of a pizzeria many years ago we looked into buying. Working owners said it make $X net profit. I asked, do you pay under the table? Seemed the labor $$$ wasn't right for the financials. Also, I asked, how many hours do you work here weekly? He said "100" I asked, "and your wife?" "100". Basically, if all the numbers were correct, they each made about $7 an hour, not counting the payments we would have had to make to buy the business. And of course, self employment tax, the risk, etc,
Net profit is AFTER reasonable owner's salaries. That is why biz buy sell . com type sites call it "owner benefit" or hint at tax savings. In other words, the business might be unprofitable and they are trying to spin it.
There is a reason they are selling. It is rarely because they are full and happy with so much money they just want to move on with their lives. Watch restaurant or hotel impossible, etc. The frustration, anger, hostility, heavy debt of the owners will be YOU, if you are not careful!!!
.
This is a very good reminder that the failure to account for ALL of the work is the number one reason why innkeepers are unbalanced, burned out, and unhappy. Over and over again this scenario plays out in the bnb industry.
Undersea, I am increasing sure that won't be you. I like that you are putting your past business experience into play to ensure that whatever you end up doing will have a solid foundation going in.
.
I bought someone else's roofing company many years ago and got badly burned. It LOOKED really good and I did a lot of due diligence. Spent a fortune on lawyers to qualify for a loan. Would not believe all the judgments and unpaid taxes the man had. He cheated his church, his brothers and many others. Lying, conniving person.
Ran it for 3 years and learned more than I ever imagined. Now I could tell people what to look for.
I have quietly observed a LOT of the commentaries from some active innkeepers here. I saw myself, when I finally got out from under that mess. The mail, the phone calls for money (which I did not have).
I think some forget this is a business. When an innkeeper takes a bad review or comment personally, that goes with the territory. If I pay an innkeeper $125 for one night, and they are miffed I don't praise their breakfast, or have a dietary issue and they are unhappy about the inconvenience or a host of other complaints I see here... In what other business model do these attitudes fly? We can rant here, but some are living in a world that no longer exists. There is a lot of competition out there. We have to step up our game.
.
Well, that is a big topic when you talk about the changes and what is required to be a part of the positive change that is going on in our industry. One thing to consider is that there is going to be less competition for certain markets that are emerging and building brands that bring your perfect guest from those markets to you is important. I have been thinking of starting a thread about it.
.
I posted a week or so ago a book that I think nails it. Becoming an expert in something, especially if it is something special in your area.
I don't think it was really grasped. It is a French Bed & Breakfast owner, Yvonne Halling. I didn't go or her course, but her book is a wises read: Bed and Breakfast Magic: How to Transform Your Bed and Breakfast Into A Booming 6 Figure Business.
It is not about having bicycles available, or catering to hikers or bikers or fishermen or skiers or having equipment available.
It is about finding a niche (you enjoy) and becoming an EXPERT in it.
As she describes herself: "I'm currently in the heart of the Champagne region of France, and I welcome people from all over the world, helping them to discover the hidden gems of Champagne."
People come internationally - champagne aficianados - to her B&B, and she connects them with small champagne growers, in the very heart of champagne country.
Essentially, she is not competing with others, asshe is it and people seek her out.
THIS I think is the future. Ask any serious business coach, and they will tell you the value of education, expertise in something that you pass on to others - appealing to hobbyists.
So maybe you are an expert in model rocket, astronomy, the bayous, ghost hunting, antique weapons, the hiddens of a tourist city, coins, mineralogy.
You then set yourself up as the expert, and people at your B&B (themed, classes, displays, whatever) get the deep value of your wisdom, knowledge and connections to excite enthusiasts.
Her theory is, you an charge what you what, since you essentially have no competition.
.
undersea said:
Becoming an expert in something, especially if it is something special in your area.
It is essential
undersea said:
It is about finding a niche (you enjoy) and becoming an EXPERT in it. Essentially, she is not competing with others, as she is it and people seek her out.
Talked about this a lot in the past.
undersea said:
THIS I think is the future. Her theory is, you an charge what you what, since you essentially have no competition.
Been sayin' this for years.
You'll find that there are a couple others on this forum that believe in these concepts and they are successfully operating experiential destination based properties. It is true that many continue to operate mainly as a place to stay that supplements what people come to do in their area, but that type of property is going to feel a lot of pressure in the years to come as the hotel build out continues to expand to meet the demand.
I'm kind of glad to have a chance to reaffirm all these principles every so often. Thanks.
So...what will your area of expertise be? What niche is yours for the taking? What brand will you build?
.
Lots of food for thought.
 
Thanks everyone. The inn is in a fairly large city. We got the financials and some response from the owner. It looks good on paper. There is a small staff and good occupancy rate. We have a million questions for them and ourselves. We will find out more this week but you all brought up some great questions.
 
Thanks everyone. The inn is in a fairly large city. We got the financials and some response from the owner. It looks good on paper. There is a small staff and good occupancy rate. We have a million questions for them and ourselves. We will find out more this week but you all brought up some great questions..
I can appreciate holding your cards close to your vest. Perhaps you can share more later. ( or not) Sounds like you are fully financed and trusting the paper they gave you. So if you truly are down to the operations, Small staff? Occupancy rate?
Best wishes on your adventure, but one last thought from another thread.
What do you want to be? What expertise do you plan to promote? How do you plan on becoming a singular experience? What passion is driving you to own an inn? What's your niche? Why on this green earth would I want to stay with you? Hopefully its not because your a clean comfortable bnb two miles from the world's largest ball of twine. Hopefully its because you have something to offer I can't get anywhere else and I want what that is.
 
Welcome Lisa. Here's an interesting question to ask yourself before you go forward - is it the cooking that you love or having guests stay in your home and being on for most of the entire day that you'll love? I just had a guest stay with us this week who owned both a restaurant and then a small inn. I asked her which she preferred and without hesitation she said the restaurant because "at the end of the dinner service, I could lock the door, finish up and go back to my home until the next day." I think this is way more important that the operations of the inn and one most of us probably didn't investigate long enough before moving forward. I would certainly want to know the following:
1. income after expenses and debt service (will you have money to live on and take your own vacation or will it all be in the business)
2. how many hours do the innkeepers work a day on average
3. how much outside help do they have an does their help turn over every year -- very difficult finding good housekeeping help
4. Is the business very seasonal? If so, you'll want to be sure to take deposits on reservations so that you have cash flow over the year to survive
5. as others have said, zoning -- be sure that they've got everything done right or you could find yourself with costly upgrades like sprinklers, etc. if they have recently become mandated; also find out what is going on in the Town. Is it growing or dwindling? Any projects like landfills, groups against the Town growing, etc. that could lessen your business in the coming year. We had originally been going to build in one town and when I bought their local newspapers found out an inn's construction had been halted by a group trying to stop any development in their town. Cost the innkeeper tons of money. It's good to know if a town takes favorably to their businesses. Also, see what the planning board has recently approved - if any other hotels or inns are coming in which could take some of your occupancy away. We built at the same time that a local inn was selling and we have better occupancy than they do now and they have put all of their rooms on the OTAs.
6. if you want to do dinner, what is required for you to do so? You'll probably need a full commercial kitchen (along with fire suppression) so will it be worth it with the expense? Are you going to do breakfast and dinner? That's a really long day and why I haven't opened our restaurant yet even though I have the space and a commercial kitchen ready. I don't want to work 16 hour days. If you're going to hire help to do either breakfast or dinner, be sure the cost of the chef will leave you with a reasonable ROI.
7. what will you do about healthcare? I pay over $800 a month for a plan that only gives our family of 4 one physical a year and my mammogram - basically the only thing affordable to small business owners is what I refer to as a "god forbid policy" - it's in case we get seriously injured or sick and then we also have to cover the high deductible. A lot different than when I worked in the corporate world and one of the biggest expenses innkeepers have to figure out if they aren't working outside of the inn
8. after you've answered all of the above, is the scenario at the inn you're considering going to provide you with the life you want?
Good luck..
#2 - reminded me of a pizzeria many years ago we looked into buying. Working owners said it make $X net profit. I asked, do you pay under the table? Seemed the labor $$$ wasn't right for the financials. Also, I asked, how many hours do you work here weekly? He said "100" I asked, "and your wife?" "100". Basically, if all the numbers were correct, they each made about $7 an hour, not counting the payments we would have had to make to buy the business. And of course, self employment tax, the risk, etc,
Net profit is AFTER reasonable owner's salaries. That is why biz buy sell . com type sites call it "owner benefit" or hint at tax savings. In other words, the business might be unprofitable and they are trying to spin it.
There is a reason they are selling. It is rarely because they are full and happy with so much money they just want to move on with their lives. Watch restaurant or hotel impossible, etc. The frustration, anger, hostility, heavy debt of the owners will be YOU, if you are not careful!!!
.
This is a very good reminder that the failure to account for ALL of the work is the number one reason why innkeepers are unbalanced, burned out, and unhappy. Over and over again this scenario plays out in the bnb industry.
Undersea, I am increasing sure that won't be you. I like that you are putting your past business experience into play to ensure that whatever you end up doing will have a solid foundation going in.
.
I bought someone else's roofing company many years ago and got badly burned. It LOOKED really good and I did a lot of due diligence. Spent a fortune on lawyers to qualify for a loan. Would not believe all the judgments and unpaid taxes the man had. He cheated his church, his brothers and many others. Lying, conniving person.
Ran it for 3 years and learned more than I ever imagined. Now I could tell people what to look for.
I have quietly observed a LOT of the commentaries from some active innkeepers here. I saw myself, when I finally got out from under that mess. The mail, the phone calls for money (which I did not have).
I think some forget this is a business. When an innkeeper takes a bad review or comment personally, that goes with the territory. If I pay an innkeeper $125 for one night, and they are miffed I don't praise their breakfast, or have a dietary issue and they are unhappy about the inconvenience or a host of other complaints I see here... In what other business model do these attitudes fly? We can rant here, but some are living in a world that no longer exists. There is a lot of competition out there. We have to step up our game.
.
Well, that is a big topic when you talk about the changes and what is required to be a part of the positive change that is going on in our industry. One thing to consider is that there is going to be less competition for certain markets that are emerging and building brands that bring your perfect guest from those markets to you is important. I have been thinking of starting a thread about it.
.
I posted a week or so ago a book that I think nails it. Becoming an expert in something, especially if it is something special in your area.
I don't think it was really grasped. It is a French Bed & Breakfast owner, Yvonne Halling. I didn't go or her course, but her book is a wises read: Bed and Breakfast Magic: How to Transform Your Bed and Breakfast Into A Booming 6 Figure Business.
It is not about having bicycles available, or catering to hikers or bikers or fishermen or skiers or having equipment available.
It is about finding a niche (you enjoy) and becoming an EXPERT in it.
As she describes herself: "I'm currently in the heart of the Champagne region of France, and I welcome people from all over the world, helping them to discover the hidden gems of Champagne."
People come internationally - champagne aficianados - to her B&B, and she connects them with small champagne growers, in the very heart of champagne country.
Essentially, she is not competing with others, asshe is it and people seek her out.
THIS I think is the future. Ask any serious business coach, and they will tell you the value of education, expertise in something that you pass on to others - appealing to hobbyists.
So maybe you are an expert in model rocket, astronomy, the bayous, ghost hunting, antique weapons, the hiddens of a tourist city, coins, mineralogy.
You then set yourself up as the expert, and people at your B&B (themed, classes, displays, whatever) get the deep value of your wisdom, knowledge and connections to excite enthusiasts.
Her theory is, you an charge what you what, since you essentially have no competition.
.
undersea said:
Becoming an expert in something, especially if it is something special in your area.
It is essential
undersea said:
It is about finding a niche (you enjoy) and becoming an EXPERT in it. Essentially, she is not competing with others, as she is it and people seek her out.
Talked about this a lot in the past.
undersea said:
THIS I think is the future. Her theory is, you an charge what you what, since you essentially have no competition.
Been sayin' this for years.
You'll find that there are a couple others on this forum that believe in these concepts and they are successfully operating experiential destination based properties. It is true that many continue to operate mainly as a place to stay that supplements what people come to do in their area, but that type of property is going to feel a lot of pressure in the years to come as the hotel build out continues to expand to meet the demand.
I'm kind of glad to have a chance to reaffirm all these principles every so often. Thanks.
So...what will your area of expertise be? What niche is yours for the taking? What brand will you build?
.
Personally, as we are not open yet and looking for the right place, the niche will depend on the final place.
 
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