Stop discounting at the last minute until you see everyone else's price. You may be surprised and find out... you could make more! My last minute... price went up..
Jon Sable said:
Stop discounting at the last minute until you see everyone else's price. You may be surprised and find out... you could make more! My last minute... price went up.
Because it is SO slow here, I'd rather have the room at $10 off than not at all. If we had booked up early the rates would already be up, but we're still nickel & diming our way thru the summer.
But, yeah, asking me for a discount when the hotels are way over $200 is a bit much. ;-)
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It is scary slow here in this state this year. Still say it's our state Tourism bureau and not very intuitive website. Or are so many lodging places now on an OTA that folks are waiting to the last minute to get a good deal? Just noticed that xpda has gobbled everyone down on the beach. Even the ticky-tacky box places. And prices are astronomical.
European/Canadian sales are WAY down due to the exchange rate methinks. And although we are discouraging kids we had two delightful adorable 6 & 9 year old Swedes here for two days that I offered to clone... not much else international.
My priceless phone call today: I'm on my way to our rental tomorrow and noticed you have a room open tonight. No. But it says you do. No... are you on our website? Yes... it says you have 10 rooms open. ???***Funny, we have only 6, and they have been booked for weeks. Let the fun begin!
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Momma Smurf said:
It is scary slow here in this state this year. Still say it's our state Tourism bureau and not very intuitive website. Or are so many lodging places now on an OTA that folks are waiting to the last minute to get a good deal? Just noticed that xpda has gobbled everyone down on the beach. Even the ticky-tacky box places. And prices are astronomical.
European/Canadian sales are WAY down due to the exchange rate methinks. And although we are discouraging kids we had two delightful adorable 6 & 9 year old Swedes here for two days that I offered to clone... not much else international.
My priceless phone call today: I'm on my way to our rental tomorrow and noticed you have a room open tonight. No. But it says you do. No... are you on our website? Yes... it says you have 10 rooms open. ???***Funny, we have only 6, and they have been booked for weeks. Let the fun begin!
I hope your business isn't down because of the dirty little trick Google played on the "No Availability " chart. I had a former guest call to ask me how to contact B&B properties directly and not "go through" Exped. Prior to this conversation I thought she was smart enough, but claims that the search term she was using on yahoo search engine only found OTA's.
I hope I helped her figure out how to get to the websites of properties and hopes she mentions how hard it was for her to do that.
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Could be that too.
The B&B Team posted an article from an inn owner who says his business is down 50% and long time guests are calling him to ask if he's had a cancellation just in case. All they see when they look up his inn is the big box that says no known availability.
It's happening to all of us I think.
I've shared the article on fb but this is what Swirt was talking about last week.
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This is not new, Google started using the Price Box ads way back in April 2014:
Wall Street Journal
Google Checks In to the Hotel Business
Updated April 8, 2014 9:29 p.m. ET
Google Inc. is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers.
Google is adding more photos and reviews to its hotel listings, so they increasingly resemble those of travel search sites such as Priceline Group Inc., Expedia Inc. and TripAdvisor Inc. And it is more aggressively promoting its "hotel-price ads" that post room rates directly as travel-search sites do.
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So if one does not use an OTA there is still one of these ADs on your page that will say: No Known Availability.
Check it out on a listing. Since it's been going on for over a year, is not likely a comparable factor for this year's decline in business.
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