Facebook updates

• Monday - cute photo of inn pet (or in my case, Gomez)
• Tuesday - well-lit photo of your best breakfast creation
• Wednesday - photo of local attraction (get the weekenders thinking ahead)
• Thursday - room photo from different angle
• Friday - list of events this weekend
• Saturday - photo of happy guests
• Sunday - outside photo of inn

Morticia said:

What's in it for me you might ask. Posting regularly on fb means more of your posts will be seen by those folks you want to attract to your business. Posting engaging content means your posts will go further afield, attracting new guests. It also helps keep your guests thinking about being at your inn.
Too busy to post regularly? How about a schedule?

• Monday - cute photo of inn pet (or in my case, Gomez)
• Tuesday - well-lit photo of your best breakfast creation
• Wednesday - photo of local attraction (get the weekenders thinking ahead)
• Thursday - room photo from different angle
• Friday - list of events this weekend
• Saturday - photo of happy guests
• Sunday - outside photo of inn

One post per day, at the same time each day. Use your stats page to see when your guests are looking at your page, post then!
Mix up the schedule, you've got better ideas of when your guests are looking at your page.
Also use your stats page to track your competition's fb postings. (I'm an overdoer. I've generally posted or shared 25x more than anyone else.)
Follow local attractions so you can share what's happening with your guests. I follow some folks who post gorgeous nature photos of their area. Sharing a post about whales or bald eagles gets a lot of attention.
If you really don't have time to do this consistently think about a different venue, one more suited to casual searching like Pinterest. A weekly blog. A monthly newsletter. Then remove the link to your fb page from your website so you can go back to it again sometime but not disappoint guests who are expecting daily updates.
I can't do Twitter. It's too much for me. You don't have to do everything, just choose wisely what works for you.
What gets shared and liked and commented on? Inn photos. Pet photos. Food photos. Stunning scenery. Basically - photos. Text doesn't get shared unless you're a writer with thousands of fans..

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Flower said:

Morticia said:

What's in it for me you might ask. Posting regularly on fb means more of your posts will be seen by those folks you want to attract to your business. Posting engaging content means your posts will go further afield, attracting new guests. It also helps keep your guests thinking about being at your inn.
Too busy to post regularly? How about a schedule?

• Monday - cute photo of inn pet (or in my case, Gomez)
• Tuesday - well-lit photo of your best breakfast creation
• Wednesday - photo of local attraction (get the weekenders thinking ahead)
• Thursday - room photo from different angle
• Friday - list of events this weekend
• Saturday - photo of happy guests
• Sunday - outside photo of inn

One post per day, at the same time each day. Use your stats page to see when your guests are looking at your page, post then!
Mix up the schedule, you've got better ideas of when your guests are looking at your page.
Also use your stats page to track your competition's fb postings. (I'm an overdoer. I've generally posted or shared 25x more than anyone else.)
Follow local attractions so you can share what's happening with your guests. I follow some folks who post gorgeous nature photos of their area. Sharing a post about whales or bald eagles gets a lot of attention.
If you really don't have time to do this consistently think about a different venue, one more suited to casual searching like Pinterest. A weekly blog. A monthly newsletter. Then remove the link to your fb page from your website so you can go back to it again sometime but not disappoint guests who are expecting daily updates.
I can't do Twitter. It's too much for me. You don't have to do everything, just choose wisely what works for you.
What gets shared and liked and commented on? Inn photos. Pet photos. Food photos. Stunning scenery. Basically - photos. Text doesn't get shared unless you're a writer with thousands of fans..

Click to expand...

Thank you for this posting. I have a question also.
How do you track fb book page from your competitor?
.

Click to expand...

Flower said:

Thank you for this posting. I have a question also.
How do you track fb book page from your competitor?

Click to expand...

Morticia said:

Flower said:

Morticia said:

What's in it for me you might ask. Posting regularly on fb means more of your posts will be seen by those folks you want to attract to your business. Posting engaging content means your posts will go further afield, attracting new guests. It also helps keep your guests thinking about being at your inn.
Too busy to post regularly? How about a schedule?

• Monday - cute photo of inn pet (or in my case, Gomez)
• Tuesday - well-lit photo of your best breakfast creation
• Wednesday - photo of local attraction (get the weekenders thinking ahead)
• Thursday - room photo from different angle
• Friday - list of events this weekend
• Saturday - photo of happy guests
• Sunday - outside photo of inn

One post per day, at the same time each day. Use your stats page to see when your guests are looking at your page, post then!
Mix up the schedule, you've got better ideas of when your guests are looking at your page.
Also use your stats page to track your competition's fb postings. (I'm an overdoer. I've generally posted or shared 25x more than anyone else.)
Follow local attractions so you can share what's happening with your guests. I follow some folks who post gorgeous nature photos of their area. Sharing a post about whales or bald eagles gets a lot of attention.
If you really don't have time to do this consistently think about a different venue, one more suited to casual searching like Pinterest. A weekly blog. A monthly newsletter. Then remove the link to your fb page from your website so you can go back to it again sometime but not disappoint guests who are expecting daily updates.
I can't do Twitter. It's too much for me. You don't have to do everything, just choose wisely what works for you.
What gets shared and liked and commented on? Inn photos. Pet photos. Food photos. Stunning scenery. Basically - photos. Text doesn't get shared unless you're a writer with thousands of fans..

Click to expand...

Thank you for this posting. I have a question also.
How do you track fb book page from your competitor?
.

Click to expand...

Flower said:

Thank you for this posting. I have a question also.
How do you track fb book page from your competitor?

Click to expand...

If you go into your Facebook stats you will see an option to 'track these pages'. You can ask for specific pages or use the ones they think are your competition, if they are correct. You can select up to 5.
If you can't find that option, I'll go look for specific directions for how to do it.
When you've selected them you'll get a comparison chart that shows how many posts each page has per week, what kind of response they got and which posts did the best. (This can help you create better posts.)
.

Click to expand...

Morticia said:

What's in it for me you might ask. Posting regularly on fb means more of your posts will be seen by those folks you want to attract to your business. Posting engaging content means your posts will go further afield, attracting new guests. It also helps keep your guests thinking about being at your inn.
Too busy to post regularly? How about a schedule?

• Monday - cute photo of inn pet (or in my case, Gomez)
• Tuesday - well-lit photo of your best breakfast creation
• Wednesday - photo of local attraction (get the weekenders thinking ahead)
• Thursday - room photo from different angle
• Friday - list of events this weekend
• Saturday - photo of happy guests
• Sunday - outside photo of inn

One post per day, at the same time each day. Use your stats page to see when your guests are looking at your page, post then!
Mix up the schedule, you've got better ideas of when your guests are looking at your page.
Also use your stats page to track your competition's fb postings. (I'm an overdoer. I've generally posted or shared 25x more than anyone else.)
Follow local attractions so you can share what's happening with your guests. I follow some folks who post gorgeous nature photos of their area. Sharing a post about whales or bald eagles gets a lot of attention.
If you really don't have time to do this consistently think about a different venue, one more suited to casual searching like Pinterest. A weekly blog. A monthly newsletter. Then remove the link to your fb page from your website so you can go back to it again sometime but not disappoint guests who are expecting daily updates.
I can't do Twitter. It's too much for me. You don't have to do everything, just choose wisely what works for you.
What gets shared and liked and commented on? Inn photos. Pet photos. Food photos. Stunning scenery. Basically - photos. Text doesn't get shared unless you're a writer with thousands of fans..

Click to expand...

OnTheShore said:

Morticia said:

Flower said:

Morticia said:

What's in it for me you might ask. Posting regularly on fb means more of your posts will be seen by those folks you want to attract to your business. Posting engaging content means your posts will go further afield, attracting new guests. It also helps keep your guests thinking about being at your inn.
Too busy to post regularly? How about a schedule?

• Monday - cute photo of inn pet (or in my case, Gomez)
• Tuesday - well-lit photo of your best breakfast creation
• Wednesday - photo of local attraction (get the weekenders thinking ahead)
• Thursday - room photo from different angle
• Friday - list of events this weekend
• Saturday - photo of happy guests
• Sunday - outside photo of inn

One post per day, at the same time each day. Use your stats page to see when your guests are looking at your page, post then!
Mix up the schedule, you've got better ideas of when your guests are looking at your page.
Also use your stats page to track your competition's fb postings. (I'm an overdoer. I've generally posted or shared 25x more than anyone else.)
Follow local attractions so you can share what's happening with your guests. I follow some folks who post gorgeous nature photos of their area. Sharing a post about whales or bald eagles gets a lot of attention.
If you really don't have time to do this consistently think about a different venue, one more suited to casual searching like Pinterest. A weekly blog. A monthly newsletter. Then remove the link to your fb page from your website so you can go back to it again sometime but not disappoint guests who are expecting daily updates.
I can't do Twitter. It's too much for me. You don't have to do everything, just choose wisely what works for you.
What gets shared and liked and commented on? Inn photos. Pet photos. Food photos. Stunning scenery. Basically - photos. Text doesn't get shared unless you're a writer with thousands of fans..

Click to expand...

Thank you for this posting. I have a question also.
How do you track fb book page from your competitor?
.

Click to expand...

Flower said:

Thank you for this posting. I have a question also.
How do you track fb book page from your competitor?

Click to expand...

If you go into your Facebook stats you will see an option to 'track these pages'. You can ask for specific pages or use the ones they think are your competition, if they are correct. You can select up to 5.
If you can't find that option, I'll go look for specific directions for how to do it.
When you've selected them you'll get a comparison chart that shows how many posts each page has per week, what kind of response they got and which posts did the best. (This can help you create better posts.)
.

Click to expand...

That section is called "Pages to Watch" (at least in my "Insights" page).
.

Click to expand...

OnTheShore said:

That section is called "Pages to Watch" (at least in my "Insights" page).

Click to expand...

JBloggs said:

There is no rule and when there is everything changes on Facebook, but posting every once in a while is a good thing, otherwise take the page down and all the links. That is what I was saying, too much is bad too, but at least those interested in staying with you WILL click to see what you share on social media, after all you offered them the linked buttons. So take those down too if you don't want to get into it.
The reason I commented here is that I clicked and was disappointed, I actually was hoping to get some insight into this B&B I saw, and was let down. So I can imagine potential visitors feel the same.

Just thought it was worth mentioning..

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Jcam said:

JBloggs said:

There is no rule and when there is everything changes on Facebook, but posting every once in a while is a good thing, otherwise take the page down and all the links. That is what I was saying, too much is bad too, but at least those interested in staying with you WILL click to see what you share on social media, after all you offered them the linked buttons. So take those down too if you don't want to get into it.
The reason I commented here is that I clicked and was disappointed, I actually was hoping to get some insight into this B&B I saw, and was let down. So I can imagine potential visitors feel the same.

Just thought it was worth mentioning..

Click to expand...

according to a talk I was at on tuesday - only 6% of your fans see your posts so they said don't worry too much about too much as no one with get everything every time.
However if you pay to boost they will so be aware of that and pick boosted posts carefully.
.

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Jcam said:

according to a talk I was at on tuesday - only 6% of your fans see your posts so they said don't worry too much about too much as no one with get everything every time.
However if you pay to boost they will so be aware of that and pick boosted posts carefully.

Click to expand...

• Have marked motorcycling as an area of interest in their FB profile
• Live in my state, or in a state that adjoins my state.

Arks said:

I've payed to boost several times, and have received bookings I feels sure are due to the $25 ads, because they came from the areas I targeted while the ads were running, places I usually don't get bookings from.

The boosted ads are a great deal. For $25 they will show my ad to 5000 to 8000 people I target. For example I had a post on my FB page about a motorcycle route we've worked up in our county. For $25 I was able to target that post to only show to 5000 people who:

• Have marked motorcycling as an area of interest in their FB profile
• Live in my state, or in a state that adjoins my state.

I got lots of new page likes and several shares, and a few comments like "let's go do this when spring gets here". I'll repeat the post when spring arrives, to remind them. I just did it now to plant the idea in their minds for later..

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