Text for marketing materials

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Morticia's picture
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We are listed on a map for the state. Well, will be when I send the info in. As a tourist in a car looking for a place to stay what words appeal to you? I am limited to 50 words that have to include all the amenities, so the adjectives have to pop.

Do you have 2 adjectives that would make you call or look on your phone for more info? What would make you click the link on the online version of the map?

All of the amenities are listed, the address, website and phone number are all taken care of. I'm just looking for those couple of adjectives.

Thanks!

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town center adjacent ?

seashanty's picture
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yes ... on the same street too ... Smiling

seashanty's picture
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I am trying to pull my words together ... and I know you're looking for adjectives and not this. But I would want to convey 

You are close to all the busy stores and activites but at the quieter end of the street where the pace slows down 

  minutes from the heart of the bustling downtown, nestled amoung trees and rustling pines

 It's an interesting situation ... ah, I'm goofing it. 

Morticia's picture
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It is something I do say on the phone - we're just outside the busy zone, in a neighborhood. Mostly because guests are looking at the address and thinking it's going to be loud.

Let me see if I can work that in.

Part of the problem is the layout of the town on the map - we look like we're 5 miles out of town. So I have to be careful with the wording that it doesn't sound and look like we're far out of town.

OnTheShore's picture
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Is that one of those "cartoon" maps?

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"where even time relaxes...."

 

Morticia's picture
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OnTheShore wrote:

Is that one of those "cartoon" maps?

Not like your town, but similar. I will say guests get kick out of those, like they've never seen one before.

I grab stacks of those wherever I go,  they really help with explanations.

Lee2014's picture
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  Delightful, Comfortable, and Refreshing

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PhineasSwann's picture
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Romantic

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Morticia's picture
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Would you want the price range listed? No one has that. The map is dated by year in case someone calls 10 years from now!

Morticia's picture
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How about: Relax at this casual, in-town B&B...?

TheBeachHouse's picture
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Morticia wrote:

How about: Relax at this casual, in-town B&B...?

sounds good.  exactly how must space do you have?

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Morticia's picture
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TheBeachHouse wrote:

Morticia wrote:

How about: Relax at this casual, in-town B&B...?

sounds good.  exactly how must space do you have?

175 characters. I thought it was 50 words, but that was another project.

Morticia's picture
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Relaxing, in-town...?

Comfortable, relaxing...?

Relaxing, quiet...? Or does that imply there are rules about BEING quiet?

Do you think I need to stress 'private baths' or can I use that space for something else? Never mind, I have too many stupid reviews that say the baths are shared. Private bathrooms has to stay.

I'm going to go read what everyone else has...

TheBeachHouse's picture
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Is in-town the same as convenient?

In real estate they say 'walking distance to everything.'

 

Morticia's picture
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TheBeachHouse wrote:

Is in-town the same as convenient?

In real estate they say 'walking distance to everything.'

 

I do have one sentence about walking to shops and dining. (I can't even use 'restaurants' as it takes too many characters!) I had to add that we have satellite TV so that took up a lot of 'space'. I think I can squeeze out some more space by removing the credit card info. No one else has that.

gillumhouse's picture
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What are the adjectives describing? The inn? Sorry but everyone says they are comfortable and relaxing - even i say that and I am, as we all know, bor-ring.

Adventurous             exploring          how about an inn for discerning people. I am stuck too, but you said you are looking for grabbing words and so far they are words we ALL use.

OnTheShore's picture
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"comfortable," yeah, I like that.

"relaxing;" I actually developed a whole list of "re-" words once, although haven't done anything with it yet (refreshing, rejuvenating, etc...)

"convenient" would appeal to some (many?) -- but perhaps depends on the market you are trying to reach

"friendly" (hospitable)

Looking up "scenic" in a thesaurus, and finding other possibilities, such as "picturesque" or "charming" ("striking" or "spectacular" should be used sparingly!)

"tranquil," "peaceful," there's a whole genre there, if applicable.

Morticia's picture
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I did that 're' thing. Photo on my home page. Maybe I should go with relaxing as one of them. Right now I have charming and clean. But that sounds like a motel.

Tranquil is definitely your location!

TheBeachHouse's picture
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love charming and relaxing.  

Our prominent adjectives are casual and comfortable.  

 

TheBeachHouse's picture
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comfortable

scenic

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