"Comparison is the thief of joy"
Take some photos of what you think is unique and write up a Q&A to share on your blog/facebook page. Share the uniqueness that is your B&B vs the others. It may be something small, something simple. Share it in your marketing...
If you don't know, ask your guests - another marketing opportunity. Or ask the innmates here who have been to visit, they may shed light on it.
I remember the one inn we stopped at on the innspiring road trip and was blown away by one obvious feature that of course I saw online, it was plain to see, but it just didn't register how great it was. They were there day in and day out and probably didn't even realize that to someone like me, I would book a room just to enjoy that feature.
"Why are you trying so hard to fit in when you were born to stand out?" I think many lodging establishments try to do what everyone else is doing, vs being bold and standing out.
Take some photos of what you think is unique and write up a Q&A to share on your blog/facebook page. Share the uniqueness that is your B&B vs the others. It may be something small, something simple. Share it in your marketing...
If you don't know, ask your guests - another marketing opportunity. Or ask the innmates here who have been to visit, they may shed light on it.
I remember the one inn we stopped at on the innspiring road trip and was blown away by one obvious feature that of course I saw online, it was plain to see, but it just didn't register how great it was. They were there day in and day out and probably didn't even realize that to someone like me, I would book a room just to enjoy that feature.
"Why are you trying so hard to fit in when you were born to stand out?" I think many lodging establishments try to do what everyone else is doing, vs being bold and standing out.