When producing content, it's easy to get caught in a trap-- one where the stuff you're producing is more for your industry peers* and less for you ideal customers. Surprisingly, this issue is more common than many would believe...
The Big Mistake that is Producing Content for Your Peers and Not for Your Ideal Customer
*After you read it please stand at the back of the room and face the corner, with me.
The Big Mistake that is Producing Content for Your Peers and Not for Your Ideal Customer
*After you read it please stand at the back of the room and face the corner, with me.