Clear the cache on your browser and do a search as a guest would to find a place to stay in your town. How well does bb.com show up?
Do you have competition? Are they listed on there?
How well does your own site show up in the same search?
Keep in mind that bb.com will out spend you to appear above your own listing encouraging guests to view their site and pushing guests to select one of the properties that pay more and let bb.com sell their rooms.
They let anyone within 100 miles pay to list on your town page. Other inns will show up in the side bar when guests are looking at your property.
That said, bb.com is one of my best referrers. I get a lot of biz from them. I don't pay for the super expensive listing. I have the silver level. There are about 10 other properties listed, most of them not anywhere near my town.
Looks like there are only 2 properties listed for your area. Generally speaking, you don't have to spend a bundle because just about everyone will look at 3 properties. You could go with the least expensive listing that gives you the link back to your site. Then you can spend the difference on anything else that appeals to you marketing wise.