Local Press

I've just had a phone call which is not uncommon, from a local newspaper trying to flog me advertising in a special feature, in this case their Spring break feature.
I steer clear of paper advertising these days, unless it's cheap and a large area such as a national newspaper or a speciality magazine such as walkers, but the callers don't seem to understand that someone is not going to pay £80 a night to stay in a B&B that is 15 minutes drive from their house. Well, maybe 1 or 2, but not enough to justify the cost of a newspaper advert.
And tourists looking for a place to stay are not going to look in the local newspaper.

Yes you are right. Local ads are a total waste.

We actually get a fair bit of business from neighbors. Their house is full or their friends are coming for an extended stay.
Our favorite market is Boston folks looking for a weekend away. We have several regulars now who just want a day away from the city.
So local ads can be helpful. In a certain market.

TheBeachHouse said:

We actually get a fair bit of business from neighbors. Their house is full or their friends are coming for an extended stay.
Our favorite market is Boston folks looking for a weekend away. We have several regulars now who just want a day away from the city.
So local ads can be helpful. In a certain market..

Click to expand...

TheBeachHouse said:

We actually get a fair bit of business from neighbors. Their house is full or their friends are coming for an extended stay.
Our favorite market is Boston folks looking for a weekend away. We have several regulars now who just want a day away from the city.
So local ads can be helpful. In a certain market.

Click to expand...

Same here! Boston and NYC last minute bookings keeps our heat, water, and electricity on through the winter months.

What's a newspaper?
The only reason to advertise locally is if you get guests who are visiting family. Otherwise it's money down the tubes.

For me, newspaper ads are birdcage material.