What to post on facebook

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11/21/2017

I set up a facebook page for the B&B.  I have about 40 likes on it so far.

 

My question is, what sort of things do you post so that you have some new stuff going on facebook at least once a week? 

I'm looking for ideas. 

I don't think its the sort of thing where people are going to be interested in a recipe for some kind of food. Just trying to get some ideas on what I can post to keep things growing and active.

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02/15/2017

I post things like local events, (especially liked by previous guests who want to return!) local news, A LOT OF FOOD PHOTOS! (people love that). We also post local annual festivals and we offer packages that coincide with the local winery's monthly events. I also have a lot of people who have like my FB page that have checked us out because friends of theirs have been here and they have yet to visit - my goal is to hook them by the lovely photos! I also post the beautiful sunsets on the lake, the fresh fallen snow on the ski trails and more! It is fun to connect with folks (guest or future guests) and there has been a lot of interaction. We also have some folks who have left very nice review on our FB page who have not reviewed us on TripAdvisor. It's an easy, fun tool that only requires the amount of time that you want to put into it!

Highlands John's picture
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04/16/2010

Firstly google does not have access to fb so posting weekly is not going to do anything for your seo. I'd therefore post when you have something interesting rather than regularly for the sake of it as you would more likely do with a blog. I know B&Bs that post photos with guests "here's us with smashing Mr&Mrs Wotsit from x and they were just wonderful guests" several times a week and I couldn't care less. 

Always include a photo because text only posts get considerably less likes/views and the more unusual the photo/post the more likes.

However what's the point? I have around 600 likes on my fb B&B page but they're mostly people who've stayed before or people who've already booked, so I'm yet to be convinced that fb gets me bookings, but then I'm in a "destination", people do their once in a lifetime tour of Scotland, see the lake at the bottom of my drive and next year they'll go somewhere completely different. If you're in a situation with lots of returnees I guess it will work better, especially if you're posting specials and offers.

The best way to judge is to post things and see the reaction. I once posted a not very good photo of a rainbow sitting just above the lake surface that I took on a my mobile and within 24 hours it had been viewed by 3000+ people. If you do get a bite like that and you want to increase your page likes a "boost" is a relatively inexpensive way to get your post seen by many 1,000s people. A £10 boost could get you 8,000-10,000 views. 

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11/21/2017

John,

 

Thank you.  I appreciate hearing your thoughts.

I think the value in facebook is that people will often check it out and look at reviews before they book.   Apparently a lot of people use FB to find businesses before they use Google.  So I figure we pretty much have to have a FB page.   Also, you can put a booking button directly on facebook - don't know if anyone will use it.

Highlands John's picture
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04/16/2010

No, I'm not saying don't have one, it all helps to add to the Bon viveur of your business. I'm Just warning it may not add greatly to your bookings.

im not aware of anyone using my book button yet and it's been there a year. 

one handy tool in FB is that you can now schedule posts to appear on a particular date/time. So if you've been out for the day and take note a load of photos of the area you can create several postings using them and set them to appear over the next couple of weeks. 

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11/21/2017

I didn't know that!  Thanks for the tip!

Do you ever ask guests to post a review on facebook?

Highlands John wrote:
one handy tool in FB is that you can now schedule posts to appear on a particular date/time. So if you've been out for the day and take note a load of photos of the area you can create several postings using them and set them to appear over the next couple of weeks. 

Morticia's picture
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05/22/2008

Unlike HJ, we ask guests to leave a review on Facebook, but no one does. Google or FB, but reviews are rare. Then again, HJ is a lovely person and I'm the queen of snark, so that might be the reason he gets reviews and I don't.

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TheBeachHouse's picture
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06/24/2013

We get them very occasionally. 

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TBH

 

Highlands John's picture
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04/16/2010

I fire off a review email 7 days after guests have checked out that has links to ta, fb and goo.gle

 

i have 18 feb reviews so far

JimBoone's picture
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12/18/2014

My two cents is that it will not likely get me a bunch of new guests, but I do keep a friendship with guests who have visited in the past, I enjoy the connection with them and hopefully they enjoy connecting with me and find my tidbits of information interesting until they return for the next visit.

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Morticia's picture
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05/22/2008

My guess is you are going to get pretty much the same answers here as on Facebook. Possibly from the same people. Eye-wink

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11/21/2017

LOL.   Probably!    I like this forum though and its good to keep new posts happening.  Smiling

Morticia wrote:

My guess is you are going to get pretty much the same answers here as on Facebook. Possibly from the same people. Eye-wink

Lee2014's picture
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12/11/2014

  At the Inns I worked, I found that photos of things we were doing like remodeling, opening and closing the pool, new stuff, our food, birds, the neighbor's cat sitting by the pool, etc. went farther and had more likes than things going on in town, specials at the inn or in town, etc.  Pictures of regularly guests having fun (with their permission) are good since they share it with their friends as well.

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TheBeachHouse's picture
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06/24/2013

News like upgrades to the house.   I posted pictures of the bathroom renos.

Specials.   Get a free night when you book two - if you 'like' our page.

News.   Grand reopening on Friday!

Pictures!!!    FB loves pictures.   I put pictures of the breakfast, sunrise, koi fish, porch, whatever you think is a good look for your inn.

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