I'm hesitant to provide any feedback because I don't want it to be interpreted as "piling on", so please take my feedback with as many grains of salt needed! Your main question was in regard to Airbnb and whether it is impacting your business. I can almost certainly guarantee that it is because Airbnb is impacting all of us. I see that you're advertising on Airbnb. How long have you been on their site? Do you receive any bookings via Airbnb? The difficulty is that most traditional B&Bs have to charge higher rates per individual room vs Joe Schmo down the street because it's our livelihood, not just extra spending money. Have you thought of offering a "bare bones" pricing for single room rentals on Airbnb? Perhaps exclude breakfast and lower the rate? It looks like you're making good use of the "Cleaning fee" on your full house rental, which allows listings to show up as a lower rate in the search results, then the cleaning fee shows up in the price breakdown. Reduce your rate on the single rooms & tack on a $40 cleaning fee to make up the rate difference. (sneaky, but it works!)
You will most likely have better luck with the entire house rental on Airbnb than the single rooms. However, your photos on Airbnb aren't really emphasizing the amenities that renters get with the entire house rental. Can they use the kitchen? If so, include one excellent photo of the kitchen instead of all of the photos of benches & statues in the garden. Pare down the number of pictures and focus on specific WOW factors. Show one great photo of the garden, one photo of the deck, etc. I recommend removing the 3 photos of a cat. Follow these same guidelines with the photos of your rooms. Have one great photo of the room, like the pic you have of the master suite that shows the bed, sitting area & fireplace all in one photo. No need to show it from 4 different angles.
Follow these guidelines with your webpage, too. Since your page is hosted by Acorn, I'm not sure how many changes you can make without being charged for them. It's excellent that your webpage is mobile friendly, and the navigation menu is great. However, there's way too much text and a lot of random photos. Mobile users are looking for brief descriptions. No one is going to scroll 4 pages down on their phone to read all that text. The same trend is happening on desktops. Pare your descriptions down to the main points. Your main header scrolls through a TON of photos. Pick your best 5 high-resolution photos. Show the outside of the house, one room, a breakfast, and maybe the common area. Here's a website that's a good example (not mine, but also designed by my web host):
https://www.hilltophousebb.com
