Trip Connect and the last minute guest

9 replies [Last post]
Morticia's picture
Offline
Joined:
05/22/2008

This is our 3rd month using TC. The results are 'ok.' I can see where a few people have looked at TC and then gone to our website or called us to make a reservation. Not thousands of dollars, but not inconsequential, either.

Without it we would need to rely on an OTA to show up on TA, which a lot of guests have mentioned using.

Tonight we are the 'best deal' according to TA and we actually got a reservation via phone from a last minute caller. Who, because they could see the prices the hotels were charging, and could also see us at the same time, decided to call to book. We'll see how it works out, but just being visible is an improvement.

__________________

Never judge a person's story by the chapter you walked in on.

 

cloudbedsna's picture
Offline
Joined:
07/06/2019

When my business was slow, I would often focus on social media as a way to help drive direct bookings. Sometimes these initiatives would be in partnership with local tourism efforts to attract people to the destination, though often just posting special promo rate along with a positive guest review. Do you do this sort of thing too, and if so, how successful is it for you? 

__________________

Hospitality Consultant
Full Transparency: I work for Cloudbeds. I help hospitality operators drive more reservations, make more money and save hours of time

 

Morticia's picture
Offline
Joined:
05/22/2008

We don't have a big social media following. We've got a nice repeat business but our guests are not on Facebook, nor do they write reviews. They're a tough crowd to sell to but loyal once they've selected a place.

We've recently started an Instagram account and are building up followers there. However, most of them are my nieces so not getting business there. Maybe the parents of their friends will see some of the postings.

Right now times are tough in my town. Generally the Hilton is pushing $400/night. This coming week my prices are higher than theirs at $169.

We do work with our local marketing group. They send out a weekly newsletter and they include a package were running. Can't say I see any results from it.

Momma Smurf's picture
Offline
Joined:
12/06/2010

Morticia wrote:

We don't have a big social media following.

I am running a FB ad at between $5-$7.50 a day targeting the proper audience.  Right now it's 45-65+ in New England, Quebec, New Jersey, Pennsylvania, with interests in certain towns up and down the coast.  Again, over 900 likes, 80 shares and lots of traffic to the website. Look at our FB page and you will see it.

__________________

The Truth and an Open Mind Shall Set You Free

 

Momma Smurf's picture
Offline
Joined:
12/06/2010

I am currently running a FB ad that's gotten over 900 likes and 78 shares... !

PhineasSwann's picture
Offline
Joined:
09/25/2012

Travelers this month are very, very price focused. Value, packages and extras are of little interest. 

We dropped our room rates last week because advance bookings for July were slow and have already seen a pickup. Sadly, many are through OTAs, but what can you do....

__________________

Darren
Innkeeper & Owner

 

Momma Smurf's picture
Offline
Joined:
12/06/2010

I just rented out tomorrow and Monday via TripConnect... now we are full both days.  I start running Room Rate Discount Adjustments on Res Key about 7-2 days before depending upon inventory, which makes us #1 Best Value out of 52 Places in Town.  Better to collect discounted dollars vs no dollars on our perishable accommodation commodities. 

Morticia's picture
Offline
Joined:
05/22/2008

I have adjusted rates for this coming week. No takers. I think I could get them in at $125 or $400. But they're not buying 'reasonable' this week.

Momma Smurf's picture
Offline
Joined:
12/06/2010

Just got two more two night reservations via TC.  Things may be perking up. 

JimBoone's picture
Offline
Joined:
12/18/2014

Morticia wrote:

Tonight we are the 'best deal' according to TA and we actually got a reservation via phone from a last minute caller. Who, because they could see the prices the hotels were charging, and could also see us at the same time, decided to call to book. We'll see how it works out, but just being visible is an improvement.

I think the price/cost being visible means more than the actual clicks from the program.

When I look on the net it is generally to find out how much an item costs (everything not specifically lodging). I don't mean I'm looking for the lowest price, I want quality, but I need to know if I have the budget to purchase the item and I probably need to ask/speak with mom to see if it is okay, my looking is a fact finding mission, not a purchase at that point

__________________

Jim & Maxine

 

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.