What would you say to entice someone to book?
I have signed to do a 30 second campaign radio spot in a market area
The station is soft rock - target market are women 35-55 years old.
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"Do not forget to entertain strangers, for by so doing some people have entertained angels without knowing it." Hebrews 13:2
Approved the spot yesterday.... I want to thank each of you for ideas - especially JB for listening to the draft and giving VERY good ideas to tweak it to perfection.
Just another proof how this forum is making a difference in our businesses... So cheers to all of you and especially to Swirt for developing this special place.
CH don't waste a moment on a phone number, but INSERT you B&B name at least THREE TIMES.
<The COPPERHEAD B&B> wants you to Imagine yourself resting in the shade of majestic oaks, or basking in the sun by a refreshing pool, then sleeping in a cloud of luxury with down comforters and pillows. Awaken at <The COPPERHEAD B&B> to a savory breakfast prepared just for you. No need to dream – make it reality at <The COPPERHEAD B&B>! "Copperhead" Bed and Breakfast just north of My City website. Great for a girls weekend or a romantic getaway. Visit <The COPPERHEAD B&B WEBSITE TODAY> and mention "radio call letters" for a welcome gift)
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Kindness not only makes the coffee. Kindness says good morning.
I agree to repeating the name of your business 3 times! Old marketing trick. And changing the adjective for your breakfast from "savory" to something like yummy, luscious, homemade, or bountiful...whatever describes what YOU do! (Savory doesn't include yummy French toast. haha!)
Sounds like a really good marketing tool!
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"You can't blame gravity for falling in love." ~ Albert Einstein
I'd stress pampering for singles and couples and romance for couples.
are you giving the inn phone number?
who is recording it?
if it's you, have you practiced and listened and timed yourself to get the inflections and the timing right?
i think it's a great idea.
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' not all those who wander are lost ... ' jrr tolkien
Since this is during rush hour, the phone number is wasted air time... If they remember my B&B name & location they can easily find my website. I would think that the majority of the listeners during this time of day would be computer savvy.
This will be recorded by the pros at the radio station - heaven forbid me to do it. It takes me 4-5 tries to get a voice mail recording done. 
oh! I just read what you have...close to what I would do... very close.
Rush hour you say? I would emphasize sitting on the porches/grounds/quiet/relaxation/let someone else serve you...ie do the cooking. Get away from it all...modern amenities/all rooms have private baths, emphasize not having to leave the state or drive too far...
If it were me I would speak about waking up to fresh coffee and morning sun and the sounds of the birds...
Guests just left who live near Toronto. They told me there is no green there, it is just urban sprawl. They are loving their drive south and enjoying every minute and even saw a bear and cub yesterday.
So thinking of people who drive work sleep drive work sleep I would try to appeal to the fresh air, great coffee, change of scenery. If it were me, I wouldn't emphasize the linens and beds so much. Just my 2 cents. People would give anything to sleep-in in their own beds.
This is what I have come up with, hoping I am within time limit - After asking some of my friends for honest feedback: one of my friends said they read it aloud in 25 sec, another in the marketing bus. gave it 2 thumbs up as well, of course there was another who wanted me to add nore descriptive.
Imagine yourself resting in the shade of majestic oaks, or basking in the sun by a refreshing pool, then sleeping in a cloud of luxury with down comforters and pillows. Awaken to a savory breakfast prepared just for you. No need to dream – make it reality! "Copperhead" Bed and Breakfast just north of My City www.my website Great for a girls weekend or a romantic getaway. (mention "radio call letters" for a welcome gift)
This air time begins next Monday, for 2 weeks. It is still warm here, with swimming & sunning well into Oct. so mentioning the pool I think is still a go. We do not have special tubs. And while we do offer massage packages - I make only $10 per massage so would be promoting my therapist, not me! And knowing how people listen, some may think it is included in the room rate - or they will think they can come here just for a massage. People think crazy thoughts - just like some who tell me "oh, we will have to come by for breakfast some morning".
How about 'Right now you could be relaxing...' instead of 'imagine yourself...' Not sure which packs the most visceral punch to 'get it done'.
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Spare me the perky.
NOt sure about the "savory" breakfast. I know what you mean..but maybe a different adjective...maybe even bountiful,delicious, or luscious??? The rest sounds great!
Mention whirlpool tubs if you have them. And breakfast special dishes
Riki
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Riki Goodell
Arcady Vineyard Bed & Breakfast
Arcady Vineyard Wine Tours
www.arcadyvineyard.com
Come! Let us show you the beautiful Monticello Appellation!
If you offer spa packages or massages I'd certainly mention those!
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Emily Spiers
Professional Association of Innkeepers International
emily@paii.org
yup just the good things you have to offer-and you may want to mention getting together with your girlfriends..of course after the important stuff and your website-if anything else they will remember your website.
Good luck!
Let us know how that works for you! I've wondered if that was something we should try. Good for you for trying something new!
I just did a 30 second radio spot... location, reason to visit, description of b&b and website...that's about all 30 seconds can give you.
I should say I signed to do a a 30 second spot for 2 weeks! The target audience would be women 35-55 years of age. The spots will run M-F during am and pm rush hour traffic - so prime time!
