A Better Way to Stay

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A Better Way to Stay is the name given to the grassroots branding campaign organized by the Professional Association of Innkeepers International (PAII). The mission of the campaign is to maintain and expand B&B travel and boost reservations for B&Bs by educating travelers about today’s B&B experience while raising awareness for the B&B option among travelers. By creating “buzz” about the B&B experience via Internet marketing, viral marketing, video, social and traditional media campaigns and... (read more)

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