The Wanderlust Report - The importance of defining a unique competitive position for your travel or destination brand
Submitted by JunieBJones (JBJ) on Mon, 02/23/2009 - 4:20pm
The Wanderlust Report - The importance of defining a unique competitive position for your travel or destination brand. Read more at createwanderlust.com
Excerpt: A unique, ownable position gives a destination gravitas
It has pull. It makes people want to get up off the couch, pack their bags, and go. With their friends, family, even solo. Whether it’s across town, the country, or the ocean, a destination has to make people lust after it. This requires an inspirational promise that holds true to the experience (and value) it can reliably deliver.