Recent content by Lisa

I came across this article on how to set up and *track* Facebook Ads. Maybe be useful for some of you guys. http://www.subliminalpixels.com/2008/12/06/how-to-set-up-and-track-facebook-ads/

Well, yeah, you have to set what your success metrics are. That goes for anything. How do you track it? You enter conversations people are having about Bed and Breakfasts and see if people start talking about you more outside of Facebook (set up Google Alerts to track this). You create a Fan...

I wouldn't say I use Facebook, a lot, but it's something I've been watching. I'm not an expert, but I'll try to answer your questions the best I can. :) I don't think setting up your ads and monitoring them will take more than an hour a day. The only thing that really attracts me to the Facebook...

It's frustrating because thinks like Facebook are frustrating because they're not "proven" yet. I don't think anyone's arguing though...or at least that's not how I perceived it...

My advice would be to join the community and introduce yourself. Don't 'promote', engage. You can't fake relationships and you're on their turf now. Let them know how you stumbled across the group and that you just wrote about this topic on your blog (imagine that! ;)). Invite them to check it...

Facebook actually allows for a high degree of targeting, meaning the people who see you are probably seeing you for a reason. It's very different from sites like MySpace where it's just a mash of clutter. I like the whole social networking thing because I think it's where the Web is going. It's...

Getting back to the business side of things, Facebook can offer a lot of value if you do it correctly. The thing to remember is that it doesn't matter if YOU, use Facebook. Depending on who your clientele is, THEY'RE probably using Facebook. Which means by going in there and create a Group for...

This may be a bit too much info for some, but if anyone's looking to understand more about WordPress, there's a new interview with the founder Matt Mullenweg about where it's going and what the new release will allow bloggers to do. I came across it today and thought I'd share. :)...

Wordpress was started by Matt Mullenwag but the whole thing is open source, which means it's totally modifiable. I run three blogs on WordPress and trust it completely. I actually think WP is more stable than Blogger. Google can take Blogger and do whatever they want with it because it's theirs...

If you're choices are WordPress and Blogger, I think WordPress is definitely the way to go. The thing about WordPress is that it's completely hackable (and pretty easy to hack, at that) so you can make it do whatever you want to do. There are also lots of great plugins you can install very...

I will be contacting the Bed and Breakfast Associations to help market the site, yes. Any advice on how to approach them? Right now, we really are just focused on creating a resource that we can drive traffic to. Monetization isn't really a concern at the moment, but sure, once we build the site...

Thank to everyone for all the great feedback! To answer some of your questions: Yes, the site has been around for awhile, however, we just purchased it from its own owners (who had led it die a bit) and now we really want to turn it around and make it useful to the community. As Catlady...

Hi guys. I've been a lurker in this community for a few weeks now (so much great knowledge here!) and was hoping I could get some advice, if you'd all be so kind. My company is trying to create a great resource site for the Bed and Breakfast community. We have a beta version of the Web site up...