THIS IS AN EXCELLENT ARTICLE!!! Almost makes me feel like crying...we say these things so often here and people (like in this article) don't listen!
Click here for article
Excerpt:
[FONT= 'Lucida Grande']It’s written like a brochure.[/FONT]
Do you read brochures handed to you while at the mall or when walking into a new establishment? No, you don’t. You don’t read them because even though they may hold important information, they’re as engaging as the phone book. You don’t want to commit the same sin on your Web site. Write your Web site as if your customer was sitting in front of you and you were verbally explaining to them all the benefits of your company and what you offer. Said simpler: Your Web site should sound like a person, not a corporate robot. Go read your Web site aloud and see which category you fit into.
Read more at the link above.
Click here for article
Excerpt:
[FONT= 'Lucida Grande']It’s written like a brochure.[/FONT]
Do you read brochures handed to you while at the mall or when walking into a new establishment? No, you don’t. You don’t read them because even though they may hold important information, they’re as engaging as the phone book. You don’t want to commit the same sin on your Web site. Write your Web site as if your customer was sitting in front of you and you were verbally explaining to them all the benefits of your company and what you offer. Said simpler: Your Web site should sound like a person, not a corporate robot. Go read your Web site aloud and see which category you fit into.
Read more at the link above.