Copperhead
Well-known member
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- Jun 24, 2008
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Yes, it could back fire and sometimes (I have heard) it backfires on Progressive. It just raised the marketing flag with me with the question about jean comparisons, of course the only thing going for a store is to beat someone else's price... 501's are 501's no matter where they are purchased, while we all know price is NOT the only factor when comparing a place to stay...I have seen that just recently on someone's site. A comparison rate chart showing what they offered for what price compared with places in town.
Then, I also saw hotels in the same chain showing the rates at the other hotels in the chain. I looked. And I booked at a place charging less. They all offer the same thing- room. There are no perks. No breakfast. It's a room. Why would I pay $225 when this other place, in the same chain, on the same street, had rooms for $68? (If this was a BAD decision, I will let you know!).
Again you have to consider who you are marketing towards...do you want to get people who are looking for a deal?.
When I see these ads I kind of laugh because if I saved what they show, they'd owe me money.Don Draper said:Again you have to consider who you are marketing towards...do you want to get people who are looking for a deal?
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