Copperhead
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- Jun 24, 2008
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Several weeks ago there was discussion about online booking, where there was disucssion of the BOOK NOW vs the CHECK AVAILABILITY buttons. And the placement of these buttons on the website.
We were (and are still) doing some major changes to our website and I discussed with DH some of good points addressed in these threads. Our old layout had a check availability button about 2/3's down on home page, as a tab at the top and bottom of each page and as a name link by each room description. - No consistancy in placement.
The following is what we implemented and some early results:
We created a Book NOW button and placed it at the top of the page on every page consistantly beside our Inn photo. Since the book NOW means ACTION, which there are still some that need more time to finalize the booking, we kept the check availabilty button but moved it to be next to the book now button. We of course kept the additional name link by each room description.
I want to thank you all so much for this advise....our online bookings have trippled in this short period of time!!!! SO YOU guys that just have the calendars out there...it is time to take action...free up some of YOUR time taken up on the phone. Yes you will still get those that want to talk to you before booking OR just simply do not feel comfortable placing CC info online but if these results stay true to form, I will be having a lot more 'ME' time.
We were (and are still) doing some major changes to our website and I discussed with DH some of good points addressed in these threads. Our old layout had a check availability button about 2/3's down on home page, as a tab at the top and bottom of each page and as a name link by each room description. - No consistancy in placement.
The following is what we implemented and some early results:
We created a Book NOW button and placed it at the top of the page on every page consistantly beside our Inn photo. Since the book NOW means ACTION, which there are still some that need more time to finalize the booking, we kept the check availabilty button but moved it to be next to the book now button. We of course kept the additional name link by each room description.
I want to thank you all so much for this advise....our online bookings have trippled in this short period of time!!!! SO YOU guys that just have the calendars out there...it is time to take action...free up some of YOUR time taken up on the phone. Yes you will still get those that want to talk to you before booking OR just simply do not feel comfortable placing CC info online but if these results stay true to form, I will be having a lot more 'ME' time.