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Analytics and Stats

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JBloggs

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I have begun to wonder, other than which B&B directory to ax next, how useful having the analytics and website statistics is now. Can someone share a really good reason to keep an eye on this information? When I get some icky disgusting link to my site (sometimes 100 click thrus) I can never get it removed anyway... Now that links are being masked by URL shortners, it is nearly impossible to track them now.
Your Suggestions?
Your FeedbacK?
 

swirt

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Analytics would be useful if you were ever:
  • in the market to sell your B&B and need to demonstrate the effectiveness of your website.
  • trying to compare one marketing technique to another (directory to directory, directory to print, directory to print ...)
  • trying to evaluate time spent blogging compared to time spent facebooking, twitting or other goofing around.
  • trying to evaluate a change of website design.
  • trying to evaluate a change of booking engine (did one lead to more funnel abandonment than another)
  • evaluating overall seo health and performance
  • finding sources of negative or positive press
I can't think of a single good reason to NOT have analytics on your site...other than to just prevent you from obsessing about it. ;)
 

toddburme

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I rarely look at ours. Once you have done the heavy lifting it is more to see how some directories are doing lately like you said.
 

OnTheShore

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What does Google Analytics provide that the server logs (or a Webalizer or similar analysis of the server logs) do not?
 

swirt

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What does Google Analytics provide that the server logs (or a Webalizer or similar analysis of the server logs) do not?.
  • Prettier reports (more user friendly)
  • Less noise (more well-defined data)
  • goals
  • funnel visualization
  • integration across facebook, twitter and other social stuff
  • integration with adwords
  • tracking of outbound links (if you set them up)
  • tracking of other domains (useful if your blog is hosted elsewhere)
 

Happy Keeper

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Ahhh...the passion

Even I, the website wizard who can barely figure out what half the terms mean, can attest to the sage wisdom and advice of our host. I think of my statistics as the, "there when you need them" assest that makes it feel like we have a marketing and research department.
 

Arks

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