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http://consumerist.com/2014/02/05/how-not-to-have-the-worst-hotel-stay-ever-look-for-fake-online-reviews/
and a bit more...
http://business-news.thestreet.com/philly/story/can-you-trust-the-hotel-review-sites/1?page=1
I love this quote...
Understand that TripAdvisor and Yelp both spend heavily on analytics designed to smoke out fraud. That info is proprietary, but recognize the big review sites have your back because without credibility of their reviews, they literally have nothing. They both filter out a lot of bogus reviews before they ever post.
I hope your screen isn`t full of coffee at the moment!
and a bit more...
http://business-news.thestreet.com/philly/story/can-you-trust-the-hotel-review-sites/1?page=1
I love this quote...
Understand that TripAdvisor and Yelp both spend heavily on analytics designed to smoke out fraud. That info is proprietary, but recognize the big review sites have your back because without credibility of their reviews, they literally have nothing. They both filter out a lot of bogus reviews before they ever post.
I hope your screen isn`t full of coffee at the moment!