Boomers represent an untapped niche market
"—For the next 19 years, approximately 11,000 baby boomers born in the U.S. between 1946 and 1964 will retire every day. With unprecedented disposable income, free time and a powerful desire for new experiences, they will represent one of the biggest customer niches in the history of the hotel industry."
And we are told to focus on Gen Y and Gen X from BWTS - this is me now, this is my B&B today, I am not worries about what happens in 10 years, I won't be running an inn in ten years, right now I have bills to pay.
"—For the next 19 years, approximately 11,000 baby boomers born in the U.S. between 1946 and 1964 will retire every day. With unprecedented disposable income, free time and a powerful desire for new experiences, they will represent one of the biggest customer niches in the history of the hotel industry."
And we are told to focus on Gen Y and Gen X from BWTS - this is me now, this is my B&B today, I am not worries about what happens in 10 years, I won't be running an inn in ten years, right now I have bills to pay.