This is the button or link they would click when they are ready to buy. We currently use "check availability" . Hotels.com uses "book it". BBonline is "check availability". So I take it that is the norm? Seems a bit soft as a call to action. Amazon.com uses "add to cart." Another one that is not super agressive. For products i always like it "buy here". Maybe "book now" or "reserve now".
Anyone mix these up and test results?
Anyone mix these up and test results?