Proud Texan
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- Joined
- May 30, 2008
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DW and I are of the mind that local advertising has a minimal impact on reaching our targeted demographic. This has been reinforced by the sheer lack of community response to the local advertising we HAVE put out there. We believe the best bang for our advertising dollar has been and is on the Internet. That being said, we like most of you are flooded on a regular basis asking for donations of a weekend package, an overnight stay etc. Just recently we were asked to purchase advertising space on the back of t-shirts that will be worn by high school kids all over the area. The price for this "privilege" is around $300.00. Since we target young business professionals from the Dallas and Houston area, this would have very little value for us in our small community. We want to be civic minded, but we've only been open 11 months and feel like we would be giving away the farm especially since our advertising budget is already allocated for advertising that actually works.
The dilemma? How do we come across as community friendly and not break the bank and the same time?
The dilemma? How do we come across as community friendly and not break the bank and the same time?