Proud Texan
Well-known member
- Joined
- May 30, 2008
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In our industry I do believe it is diff now, with Priceline, Living Social, etc. People want to be cheapskates, and they want a bargain!I don't think it's any different in 2012. We are programmed consumers. I was in marketing for many years and we were always playing mind games with prices. If our competitor was selling something for $19.99, we would sell it for $19.67.
We respond in a very predictable ways to marketing ploys. Why do you think the Home Shopping Network has stuck around so long. Why do they still sell Chia Pets? Because they convince consumers that they NEED that crap. Let the buyer beware.
It's certainly something to consider when offering discounts in a B&B setting. For a room, 10% OFF sounds better that $10 or $15.
Perception is everything..
what makes me laugh is just had a review 2.5 for value out of 10! they stayed with us as they couldn't get a 1 night booking in York as it was the races and it would have been a minimum of $400 per room as there is such a huge demand. We are very competatively priced with similar rooms locally probably $20 more at least! what idiots they have no clue what value is.In our industry I do believe it is diff now, with Priceline, Living Social, etc. People want to be cheapskates, and they want a bargain!I don't think it's any different in 2012. We are programmed consumers. I was in marketing for many years and we were always playing mind games with prices. If our competitor was selling something for $19.99, we would sell it for $19.67.
We respond in a very predictable ways to marketing ploys. Why do you think the Home Shopping Network has stuck around so long. Why do they still sell Chia Pets? Because they convince consumers that they NEED that crap. Let the buyer beware.
It's certainly something to consider when offering discounts in a B&B setting. For a room, 10% OFF sounds better that $10 or $15.
Perception is everything..
Case in point this email today:
we´re looking for an accomodation from june 19th to june 21th (2 nights) for 2 adults (1 couple).
If you can make us an special offer, we´ll wait for your e-mail.
He could save $10 by booking online, but that is not good enough, needs a special offer from us. PS 10% not only sounds better IT IS BETTER!
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