Have you noticed all the new directories vying for our hard earned cash? Most of them (like another innkeeper mentioned) don't even show up on page 1, 2, 3 or 4 of google. For that, they are useless and a bunch of fluff.
I have noticed that not all directories are equal, no matter what they tell you, no matter how much they say over and over they have the stats to prove it! That the click throughs are out of this world. In some instances one directory works better than another and some not at all. Have you seen a shift in the directories you subscribe to?
It seems to be that as our guests becoming more internet savvy the directories are being used less and less. Are they using TA more perhaps? They google a location or view a map and google it - so our search terms should include surrounding areas for them to find us.
What changes have you noticed in this arena?
I have noticed that not all directories are equal, no matter what they tell you, no matter how much they say over and over they have the stats to prove it! That the click throughs are out of this world. In some instances one directory works better than another and some not at all. Have you seen a shift in the directories you subscribe to?
It seems to be that as our guests becoming more internet savvy the directories are being used less and less. Are they using TA more perhaps? They google a location or view a map and google it - so our search terms should include surrounding areas for them to find us.
What changes have you noticed in this arena?