10% for life. It isn't advertised, it is verbally shared either when guests are departing, in thank you emails and cards we send at the end of the year. We'll also attach our sliding scale, extended stay discount to it for the repeat guests we really love. Folks we like we halve the extended stay percentage. Folks we tolerate but need to pay the bills with, usually only get the original 10%.
Its all about the carrot with us. If you are a great, low maintenance guest, maximum discount and down the line.
We've tried the new guest referral thing and its had very limited success. I think it kind of goes over a certain line in some people's minds like we're recruiting them to do our bidding for us. This even though they blather on and on about telling all their friends about us the minute they get home.
Its one thing for people to refer others of their own volition, but you attach a reward or compensation offer and for some folks it cheapens the whole experience they had with you.